MISSHA

MISSHA M Perfect Cover BB Cream No 23 Natural Beige -Light Medium with Cool Neutral Undertone SPF 42

76+ bought in the past month

$14.90

About this item

  • All-in-one formula: Missha M Perfect BB Cream combines the benefits of skincare and makeup in one product. It functions as a primer, foundation, concealer, and sunscreen, saving time and effort in your beauty routine.
  • Natural coverage: This BB cream provides natural and buildable coverage, effectively concealing blemishes, redness, and uneven skin tone while still maintaining a lightweight and non-cakey finish.
  • Skin-nourishing ingredients: This BB cream is enriched with skincare ingredients like hyaluronic acid, ceramides, and botanical extracts. These elements help to moisturize, soothe, and improve the overall condition of your skin, making it suitable for those with sensitive skin as well.
  • Sun protection: Missha M Perfect BB Cream contains SPF, providing protection against harmful UVA and UVB rays. This helps to shield your skin from sun damage and premature aging caused by sun exposure.
  • Long-lasting wear: This BB cream is designed to have good staying power, maintaining its coverage and finish throughout the day, reducing the need for frequent touch-ups.
$14.90

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Product details

Item FormCream
ColorNo.23 (Natural Beige)
Skin TypeAll
Recommended Uses For ProductAnti-Aging, Dryness, Hydrating, Moisturizing, Wrinkles
Material Type FreePhthalate Free

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions1.57 x 1.57 x 6.3 inches; 3 ounces
item_model_number8806185793124
manufacturerMISSHA US
best_sellers_rank#127 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in BB Facial Creams

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Customer reviews

4.426,432 ratings

Customers say

Customers find this BB cream provides good coverage that's buildable and leaves skin looking natural with a matte finish.

★★★★★

Excellent Foundation!

Laurie ChristensenJanuary 1, 2026

I'm a long-time fan of e.l.f.'s camouflage cream foundation and have been using it for about four years. Lately I've noticed that it really is failing to provide all-day coverage, breaking down after about 4 hours despite my using e.l.f.'s makeup setting spray. So I decided to take a chance on this product and I'm liking it way better than e.l.f. - much to my surprise! I really like everything about this foundation. I found a far better color match for my skin tone than I ever had with e.l.f.'s camouflage cream, first of all. It glides on really smoothly.and has great "slip". It provides very decent coverage and a lovely satin glow finish that doesn't look at all oily. And - oddly - it seems to have a very light and pleasant scent! And most of all, it has terrific staying power, remaining on my face until I take it off at night. I've continued to use other e.l.f. products with this foundation (primer & setting spray) and they work better with this product than with e.l.f.'s camo cream! Really good foundation and my only one going forward. Read more

★★★★★

New Holy Grail "Foundation"!

alewis1227August 7, 2016

Let me start by describing my very long journey to finding the perfect foundation. As a teenager, I had awful hormonal acne pretty much all over my face, but concentrated on my chin/cheeks. My makeup routine took me FOREVER to do as I did A LOT of color correcting on all of my acne on top of a very high coverage foundation. I had always bounced around from foundation to foundation and never found something I liked, despite trying MANY high end foundations. Even if they had the right coverage, there was always something that bothered me about it: the finish, the color wasn't exactly right, didn't last long, etc. After several years, I am so thankful that my acne finally cleared up and my face is acne free, with the exception of the occasional pimple on my chin area. My struggle now is my post-inflammatory scarring and uneven skin tone which pretty much disappear with any foundation I put on. Problem is, the "holy grail" foundations that everyone is talking about nowadays are usually very heavy/super high coverage that give me an overdone/caked on look that I'm not a fan of. I was looking for a foundation that covered my hyperpigmentation/uneven skin tone, while still looking natural. I had gotten interested in a lot of the asian beauty/skincare products that I read about on Reddit and read about cushion foundations. I found the L'Oreal Lumi Cushion Foundation that I loved (good finish - dewy/glowy, perfect coverage - not too heavy but still looked natural), but was disappointed with the price and how it ran out SO fast ($15 and lasted about 2 months compared to other foundations I had bought that lasted 3-4 months for the same price). I decided that the product I was probably looking for was a BB cream because they are known for being light-weight while still providing some coverage. I decided to do a simple "bb cream" search in Amazon, and the first product to pop up was the Maybelline BB cream, and a little further down, this MISSHA Perfect Cover BB Cream. After reading about how the Asian brands are typically WAY better quality than the American-produced counterparts (since that's where they originated from), I decided to do some research on this one. This product has many glowing reviews about what a miracle makeup product it is, with the occasional 1-star review of people who received a fake one. I then talked to my sister about it, as she has invested a lot of time and money into a lot of Asian beauty and skincare products and she told me she has actually been using this BB cream as her foundation for 3 years! I was immediately impressed as she has even worse scarring, hyperpigmentation, and uneven skin tone than I do. Yet, when she has makeup on, it completely disappears. I figured she had invested tons of money into some super high-end foundation that I wasn't willing to spend money on/wouldn't be what I wanted. I decided I didn't need much more convincing and ordered the product right away. Well, I can now say I am so happy to have found my holy grail "foundation"!! ("Foundation" being in quotes as that's not really what it is.) This product has absolutely EVERYTHING I was looking for. I am Caucasian with pretty light skin (I am typically the 2nd lightest shade in most foundations), so I ordered #21 based off my sister's color which was the lightest (#13) and she is pretty much paper white/ghost pale. Most people have been put off by the very gray/ash color this BB cream has (which eventually oxidizes into a more natural looking color.) I had read about it already and was prepared for it. I applied it with my Real Techniques blending sponge, first by applying a dot on my cheeks, forehead, and chin, and then blending out. I was IMMEDIATELY impressed by how natural this BB cream looked on my skin and how my hyperpigmentation and uneven skin tone completely disappeared. It pretty much melted into my skin. I leaned in as close as I could get to the mirror and still could not even tell I had anything on my face. This BB cream is VERY lightweight (it felt like I was wearing nothing!!) yet lasts so long! (I slept in it the first night -- ew, gross, bad, I KNOW! -- and it was still on my face the next morning!) But like I said, I would have to say my favorite thing about this foundation is the "miracle" coverage. I say miracle because it covered up my hyperpigmentation and evened out my skin tone, yet still looked completely natural (you could still see my freckles and looked like I had nothing covering them). The finish on this foundation is definitely not matte, but definitely not super "dewy" to where you look oily. My L'Oreal Lumi Cushion Foundation definitely was skirting the line between "dewy" and "oily", but this is absolutely perfect. And super BONUS: This BB Cream is SPF 42! I know I should be wearing sunscreen everyday (after all, the best way to treat hyperpigmentation is by not letting it get worse) but I have not found a sunscreen that isn't greasy or wears well under makeup. So I unfortunately skip sunscreen most days. While the amount of this BB cream I put on my face probably does not have enough SPF to perfectly protect me in the awful Texas heat I live in, I can be a little relieved that I have SOME protection! If you have made it to the end of this ridiculously long review, I hope I have convinced you to at least give it a shot. I bought it for $10 from the seller Beauty Best LLC, and I definitely received a real one. This BB Cream sells for $22 on the MISSHA website, so you really have nothing to lose by trying it! $10 is an absolute steal for this amazing BB cream. I cannot say enough great things about it! Read more

★★★★★

My Favorite BB Cream—Perfect Coverage and Natural Finish

mommytosmaJanuary 5, 2026

The MISSHA M Perfect Cover BB Cream No. 23 Natural Beige is hands down my favorite BB cream. The shade is perfect for light to medium skin with cool/neutral undertones, blending seamlessly and looking incredibly natural on the skin. It offers great coverage without feeling heavy, evens out skin tone beautifully, and gives a smooth, radiant finish. It wears well throughout the day and feels comfortable on the skin, making it ideal for everyday use. A little goes a long way, and the quality is amazing for the price. I always come back to this—absolutely love it and highly recommend! 💕 Read more

★★★★☆

Light but Great Coverage and Lies Nicely on Textured skin!

Ringa03January 3, 2026

I usually don't wear foundation of any sorts, but this became my new favorite! I have oily, sensitive, ane-prone, textured skin (lol) and this BB cream does really well to keep it hydrated and lays on the skin very nicely, and I barely feel it on my face. You can rub it onto your face directly with your fingers and it applies well too. If you're oily like me, I recommend using setting powder and it helps with the glowyness. The coverage is really good too! The only thing I was slightly annoyed about was that the shade range was really limited and I had to buy 2 and mix them every time. Other than that, I highly recommend! Read more

★★★★★

Better than expensive, name brands!

M. R. QuinnJanuary 6, 2026

I am in love with this BB cream!!!! Excellent, buildable coverage but doesn’t feel heavy on the skin. The color match was freaking perfect, too! Has a dewy finish that doesn’t look like an oil spill, even hours later, and the rest of my make-up sits beautifully on top. Pic is 12 hours after application, and I think I still look dang good! Lasts my whole work shift and then some. Honestly, this BB cream works better than some higher end, name brand foundations that I’ve spent way too much money on. Blends well with my fingers, but I haven’t tried it with a sponge or brush yet. I will definitely be repurchasing! Read more

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★★★★★

AMAZING BB CREAM!!!

Alyssa MullerDecember 30, 2025

The brand of BB cream that I have used for years, discontinued the color I used. Which sent me on the hunt for a different cream that I not only liked as well as the previous brand, but also one that matched my skin. Which for some reason was REALLY hard to find. I saw the reviews of this cream and figured I would give it a try. I LOVE IT!! First of all, the consistency is great. Not too watery, not too thick. And a little goes a long way. I use much less of this brand cream, than of the previous brand I used. Secondly, the color match is amazing!! It matched my skin perfectly, not too light and not too orange. Third, you can't beat the price. Its comparable to any drugstore brand BB cream but feels much more expensive. Lastly, it has SPF in it. That's a HUGE bonus since I live in Phoenix. I used to have to apply a face lotion with SPF, because my previous BB cream didn't have it. I will definitely be buying this brand from now on. Read more

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