Disgruntled—June 30, 2025
Nishiki’s premium bag has rice with great texture and delivers a sturdy chew that holds up to anything – curries, stir fries, or late-night regret meals. It cooks in about 50 minutes on my rice cooker’s brown rice setting, so yes, you’ll need to plan ahead unless you enjoy crunchy rice ASMR. The aroma is pleasantly nutty when cooking, enough to make your neighbors wonder if you’ve finally stopped ordering takeout. The grains look clean and consistent with no surprise guests (aka bugs) scurrying around, unlike certain discount brands I’ve tried that felt like an audition for Fear Factor. The packaging is thick and reliable, though after wrestling with the resealable strip a few times, I gave up and dumped it into an airtight bin for sanity’s sake. Overall, if you want a no-nonsense brown rice that tastes great, behaves predictably, and doesn’t turn to mush, this is a fantastic purchase! Read more
Josh—December 16, 2025
Absolutely love this brand rice! I just recently switched to brown rice. I used this brand for their white rice as well. Hands down best rice brand I’ve ever bought. I’ve been using this brand for over 2 years now and won’t buy any other brand. I usually make more than I need because microwaving it really doesn’t make a difference. It will still taste the same, not be super dry and still sticky. Definitely won’t be switching brands anytime soon unless this company happens to go somewhere. Read more
Customer—December 21, 2025
Started to buy this brand in 2020 during the COVID-19 pandemic and I do not regret the decision. It cooks easily and has great fiber content while delivering nutritional value. It has a sturdier grain than Jasmine rice and no aroma but a nutty texture. Read more
Robert L.—December 22, 2025
I found this rice to be excellent, no bugs, nice clean fresh smell and taste. It don’t stick together unless you boil it to mush. A+++++ Read more
Wiz—September 1, 2025
Very good, though some completely unhusked grains. We did not see any bugs, and the texture and flavor good. Read more
Jinky E.—December 20, 2025
Subscribe in this product for delivery in every few weeks, and its never fail. The brown rice product has good quality and dont get bad so easily even in 2nd day. Always choose brown for its more healthier. Price is really good and worth every penny. Read more
B. Wimble—January 7, 2026
I think this is the best brown rice you can buy. Clean; nutty taste, chewy, delicious! Read more
Jason1—April 22, 2025
I’ve been switching to healthier food options lately, and this brown rice has become a staple in my kitchen. If you’re looking for a wholesome, fiber-rich alternative to white rice that still tastes great, this is it. First off, the quality of the grains is excellent. They’re clean, uniform, and free of debris. After cooking, the rice comes out fluffy, slightly chewy, and nutty — exactly what good brown rice should be. It holds its shape well and doesn’t get mushy or overly sticky like some lower-quality brands I’ve tried before. What I appreciate most is that this rice is versatile and satisfying. I use it for everything — stir-fries, grain bowls, soups, even as a side with simple steamed vegetables and protein. It pairs well with almost anything and makes every meal feel a bit more wholesome. From a health standpoint, it’s packed with fiber, essential minerals, and complex carbs, which help keep me fuller for longer and support better digestion. It’s a great choice if you’re trying to eat clean, manage weight, or just feel better overall. Cooking it is straightforward — I usually rinse it once or twice, then cook with slightly more water than I would for white rice. It takes a bit longer to cook (about 40–45 minutes), but the nutritional payoff is worth the extra time. The packaging is also great — resealable, sturdy, and keeps the rice fresh for weeks. I appreciate that there’s no strong odor or strange aftertaste, which I’ve unfortunately experienced with some bulk options before. Overall, this brown rice is now a must-have in my pantry. Whether you’re focused on health, taste, or both, this product delivers. It’s affordable, filling, and a great foundation for nutritious meals. Read more