Lil—May 19, 2020✓ Verified purchase
I've been buying this liner for about 4-3 yrs now and I love it. Although it isn't as impressive as some higher end makeup brands, I would have to say this eyeliner is my favorite because of your bang for the buck. I like that this line has two options for the finish. I like the matte finish vs the vinyl, because I already have oily, shiny skin so it kind of makes my lids appear oily , even if its not actually oily. Keep in mind that I have oily skin, so this might not be helpful to someone that has normal to dry skin! Pros: 1) Affordable 2) Longevity - I apply in the morning before work around 7am and doesn't start to look worn down until about 3-5pm, even with my oily skin. Which is long wear in my opinion. The way it wears away really depends on how old the tube is. I would say that it typically fades in certain areas. When the tube is older it gets the wear is a bit flakey towards the end of the day 6pm+ (if I apply in the AM) 3) The finish options 4) Easily accessible (I can find it in most drug stores, super markets and cosmetic shops) 5) Easily removed - I hate when I wear long lasting make up and it's impossible to remove and ends up looking like pure garbage (patchy, flakey) once it reaches the end of the day. This particular eyeliner, still looks acceptable when it's worn looking. If applied on bare skin (no foundation) I can wipe any mistakes with a moist q-tip, no problem but will still look good towards the end of the day. Upon removal, I never have patches left from it. Clean and easy! Cons: When this liner starts to dry out or reaches its end, it happens quick! Like I will notice that the formula will thicken and by the end of the weak it will be unusable (unless you want a flakey, goopy mess) Which is fine, because you shouldn't apply old makeup to your eyes anyways so it forces you to dump it! I'll take it over any other brand any day. :) Read more
Skye—August 7, 2024✓ Verified purchase
I'm so happy that I found this liquid eyeliner, it comes in beautiful colors and it lasts all day. It's waterproof very smudge resistant, and it's not regular eyeliner waterproof, you need to use makeup remover to really get it to come off easily otherwis, it could become a chore to get it all off. The tip is very skinny so it is very easy to use you can put a thin line on or a thick line totally up to you easy to do either way, nice clean application and texture. Awesome brand, awesome quality, awesome value for your money! I highly recommend. Read more
Julia—October 30, 2025✓ Verified purchase
This review is for the "on red" color specifically. I've tried the product before and it's a great product that's pigmented, easy to apply, and long-lasting. I'd recommend this product overall. However, the "on red" color looks absolutely NOTHING like it does online and even comes in a bottle that is completely different colored than the picture, too. I've had this formula in a true bright red before, but the one I received is a bloody brown with a red hue, not a bright or true red. What's interesting to me is the package even said "on red" on it, when it looked nothing like the description. I was really sad. Read more
Lexa—November 29, 2023✓ Verified purchase
I have been searching for a product like this for SO long. The brush ends in a super fine point, which is amazing for thick wings! The matte black is super dark black and doesn’t clump or look tacky. It also stays on all day! You can wear this to work for 8 hours straight and it looks like you just put it on fresh. And at the end of the day, it comes off super easy with soap and water, no hassle at all! My only complaint is that the bottle is pretty small, so you do have to stock up pretty regularly if you are going to wear it ever day. Totally worth it though! I’ll be sticking with this product for a very long time! Read more
B&L—October 26, 2025✓ Verified purchase
The colour is amazing. Nice vibrant red. I found the wand a little too flimsy to use for straight lines so I have dipped my own eyebrushes into the container. I did find it quite strong on the skin though, so if you have sensitive skin especially around the eyes use with caution. Read more
Little Foot—January 11, 2026✓ Verified purchase
Great product great price Read more
Beth—March 1, 2025✓ Verified purchase
Kinda what I expected for the price. This dries out fast - you have to be putting it on the second you take it out or back in the tube. I can barely do one line before it's like paste. The product in the tube is already getting dry and its not like I leave the top off for more than a second. I am not sure this is totally full. The color (white) is really bright! That's not always easy to find. It lasts a long time, but starts to get crumbly. It dries fast on my eyelid - no time for mistakes. The value = the quality, so... Read more
Rebecca Pebler—December 23, 2025✓ Verified purchase
So easy to apply and pigment is beautiful! Read more