Fresh, clean taste.
It’s hard to find a good Florida free toothpaste. But I like this one. It works, and I like the mild taste and the fact that it has baking soda. Read more

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Rated 4.6/5 across 2,442 reviews — highly regarded by customers.
Customers find this toothpaste effective at cleaning and whitening teeth, with a pleasant taste and natural ingredients.
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It’s hard to find a good Florida free toothpaste. But I like this one. It works, and I like the mild taste and the fact that it has baking soda. Read more
I'm enjoying the freshness and slight taste of anise that lingers after I brush. My teeth do feel cleaner and I've noticed a slight lifting of stains after only a week of using this toothpaste. The baking soda is just right and not irritating so that's a plus for sensitive teeth and gums. It's definitely an expensive brand for the size so that's a consideration. I feel that my teeth are worth caring for and the benefits will help me avoid more expensive dental treatments in the future. Read more
I bought this toothpaste after hearing great things about hydroxyapatite and oral health, and it’s been a really good experience so far. One thing I especially appreciate is how mild it is. I have a very sensitive stomach in the mornings and strong toothpaste flavors can make me feel nauseous, but this one is easy to use with no overpowering scent or taste. It leaves my mouth feeling clean without that harsh, burning feeling. The baking soda adds a fresh feel without being abrasive, and overall it just feels gentle and well thought out. This has become a great everyday toothpaste for me. No foaminess but great effectiveness!! Read more
I started using baking soda toothpaste and I'll never go back. I love this stuff. You add this with a little bit of lemon and watch your teeth whiten INSTANTLY. It's amazing. The taste is quite pleasant and it lasts a long time. You don't need much at all to be effective. I highly recommend. Read more
Most fluoride-free toothpastes are less flavorful. This one has a clean, pleasant taste that makes my mouth feel fresh. It's on the pricey side, though I've paid more for non-flouride, organic paste. It's far better than what my local stores carry. It's hard to tell how good of a job it's doing, but I do feel less grit after using this. Read more
I am pleased with this product. Smells good, tastes good and whitens my teeth. Will be using this permanently. Read more
Mild tooth paste that cleans the teeth. Has a great taste. I will be buying this from now on. Read more
Little foam with a minty taste and minimal ingredients. Good clean product. Read more
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