Seventh Generation

Seventh Generation Laundry Detergent Ultra Concentrated EasyDose Free Clear 23 1 Fl Oz Pack of 2 Packaging May

744+ bought in the past month

$24.34$27.98

About this item

  • Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about
  • Our Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need
  • Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle
  • Our advanced-enzyme formula fights even the most stubborn stains
  • Made with 0% dyes, fragrances, or artificial brighteners
$24.34
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Product details

BrandSeventh Generation
Item FormLiquid
ScentFree & Clear
Unit Count46.2 Fluid Ounces
Material Type FreeDye Free

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions5.43 x 4.02 x 8.67 inches; 3.71 Pounds
item_model_numberPP-HOHH29382
date_first_availableSeptember 24, 2018
manufacturerUnilever
best_sellers_rank#2,404 in Health & Household ( See Top 100 in Health & Household ) #33 in Liquid Laundry Detergent

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Customer reviews

4.66,391 ratings

Customers say

Customers find this laundry detergent effective, with one noting it works in all water temperatures, and appreciate its concentrated formula that dispenses the perfect amount for each load.

★★★★★

Quick and Easy

Rita ConroySeptember 26, 2025

Wonderful laundry detergent. Pure and unscented for those with fragrance allergies, yet my clothes come out beautifully clean. I also love the pre-measured attached cap. You just squeeze once, and it dispenses just the right amount for a normal load. Read more

★★★★★

Great stuff!!

JessMay 23, 2021

I bought a bottle of this and a few other clean eco friendly detergents to try back in Feb 13 2021. My fiance and I have only been using this since because I wanted to test each one out on its own until we’ve used them all. When we do laundry we usually do large loads and since we have an older washing machine it’s not energy efficient so we do two “doses” which would be two squirts I guess with its easy dose cap. Even though it doesn’t seem like it wouldn’t be enough it works great and we’ve both been really happy with this detergent. We each do a large load of clothes maybe every other week and clean towels and bedding just about as much so I thought we would have blown though such a tiny bottle by now. This is our first experience in a concentrated detergent so we were used to the big things of detergent and having to use a lot of it to get our laundry clean but this stuff has been doing great. We live in a pretty small apartment with not a lot of storage space so replacing a giant container of detergent for something more compact has been really nice. It also is a lot less of a hassle to dispense and we feel good about the ingredients in this too. We’ve been trying to be more conscious about the ingredients in the products we use and this was an easy transition from what we used before. I think now if we had to use regular detergent it would just feel wrong lol. Even though we thought we’d go though a whole bottle by now we still have a quarter left which exceeded our expectations. The one thing we noticed that was odd and weren’t used to was the fact our clothes had NO scent at all but they were clean. Usually we had some kind of scent on our laundry that gave it that “clean” smell and I’m sure it was clean but it was unnecessary and full of chemicals. I haven’t noticed any weird buildups or damage to our laundry from this product so I really appreciate that too lol. Overall I would really recommend this product theres so many positives with it and I don’t think I would ever want to go back to “traditional” detergent again. I also think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as much and it cuts cost on transportation. I think more products should be like this. Traditional detergents are watered down so it makes it heavier which in turn costs more money to transport it and it requires more plastic waste too. It’s just overall a great product in our opinion Read more

★★★★★

My go-to laundry detergent

Nurse SarahOctober 31, 2025

This is a great detergent at a great price. One small squeeze is all you need for a full load, the bottle lasts forever. My clothing comes out clean and soft, works well to get out stains. Best part is no nasty perfume scent! Read more

★★★★★

Highly recommend!

AmberDecember 29, 2025

I’ve been using this laundry detergent for several years and I continue to buy it because it works well for us. Having free and clear ingredients is important for us, so searching for that is how I came across this detergent initially. Strong scents give me headaches, so this detergent is perfect for me. I recommend this laundry detergent! Read more

★★★★☆

Great clean, low-fragrance, and super concentrated

MaddieJanuary 7, 2026

I used Tide my whole life but switched for health/sensitivity reasons and wanted something less heavily fragranced. This cleans really well, doesn’t leave a strong perfumey smell, and the EasyDose bottle is small but very concentrated (a little goes a long way). I’m on my third bottle and will keep repurchasing. Read more

★★★★★

Great product

P.V.December 23, 2025

Cleans well. Concentrated, so no big bulky, heavy bottles. Very pleased. Read more

★★★★★

Cleaner alternative

Lauren CreightonDecember 3, 2025

I liked this as a cleaner alternative for detergent. It was gentle on my family’s skin, and lasted several weeks so I felt it was a good value for money. Would purchase again, just would probably buy a larger size next time! Read more

★★★★★

Will order again and again

D KatOctober 30, 2025

This is the only detergent that we use in our household. It is truly unscented and concentrated formula. One single squeeze is always able to clean well after the washing cycle. I even use this for all of my baby's laundry since it's so gentle on even the most sensitive skin. I always look for promotion deals and have it on monthly subscription. Read more

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