A lot more than you expect.
After reading it, got it for our son-in-law, robotics & mechanical teacher, and huge LEGO fan. Our daughter, a CPA, is going to find the business side fascinating. Read more
Mariner Books
The LEGO Story How a Little Toy Sparked the Worlds Imagination
$52.00
About this item
- An International Bestseller “Absolutely essential reading for every LEGO fan.” —Blocks The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company "This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and Rated 4.6 out of 5.
Specification
Product facts
Key details
- publisher
- Mariner Books
- publication_date
- November 15, 2022
- language
- English
- isbn10
- 0063258021
- isbn13
- 978-0063258020
Dimensions and fit
- weight
- 10.4 ounces
- print_length
- 432 pages
- item_weight
- 10.4 ounces
- dimensions
- 6 x 0.96 x 9 inches
Item information
- best_sellers_rank
- #121,015 in Books ( See Top 100 in Books ) #46 in Industrial & Product Design #174 in Company Business Profiles (Books) #179 in Biographies of Business & Industrial Professionals
Overview
About this item
- An International Bestseller “Absolutely essential reading for every LEGO fan.” —Blocks The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company "This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and Rated 4.6 out of 5.
Have a question about this product?
From the brand
Product videos
Product video 1
Customer reviews
8 reviewsPositive
Rated 4.6/5 across 8 reviews — highly regarded by customers.
- 100% of sampled reviews are from verified purchases.
- 75% of sampled reviews give 4–5 stars.
Customers say
Customer summary is not available yet.
My childhoods fairytale
This book is written like a beautiful fairytale that blends perfectly with my childhood memories and dreams. Well structured and highly engaging giving wonderful insights into Lego's history that I didn't know anything about. The author is certainly very gently with any criticism about Lego's mistakes (e.g. its highly sexist management), but there are just enough pokes that the reader can imagine the remaining details. This approach maintains an overall lovely story matching the lovely product Lego! Strongly recommended. Read more
Interesting corporate history
From the beginning to the current day, LEGO concentrated children's imagination and play. The products have grown from simple block sets to modern STEM sets with motors etc. The family company is now in its 5th generation. Read more
Gran producto y exelenete experiencia de compra.-
Gran producto y exelenete experiencia de compra.- Read more
5/5 Stars
Product exactly as shown and described. Great book if you enjoy the history of LEGO. Read more
One Enjoyable Book!
Have a love of history? Love to build LEGOs…or just admire these creations? See how it all started in this more adult read about a toy company that reimagined itself into the world-reknowned establishment it is today! Read more
Interesante pero
Como libro histórico cumple su misión aunque es poco emocionante versus otros libros de su tipo. Como libro de negocios se queda corto. Read more
Interesting read
Bought as a gift for my nephew and it was a hit. Read more
Similar Products
Page 1 of 2
LEGO Botanicals Happy Plants Building Toy for Kids Girls and Boys 9 - Playroom Decor for Desk or
$51.99
LEGO City Fries Food Truck Building Toy for Kids - Pretend Play Truck Toy for Boys Girls Ages
$45.89
LEGO City Snowplow Truck Building Toy for Kids - Pretend Play Vehicle for Boys Girls Ages 5 -
$55.98
PicassoTiles 60 Piece Set 60pcs Magnet Building Tiles Clear Magnetic 3D Blocks Construction Playboards - Creativity Beyond Imagination
$47.98
LEGO Creator 3 in 1 Fierce Dinosaur Building Toy for Boys Girls Ages 8 - Gift for Birthdays
$45.89
LEGO Creator 3 in 1 Flowers in Watering Can Building Toy - Fun Creative Activity for Kids Girls
$59.94
LEGO Creator 3 in 1 Playful Cat Toy - Building Toy with 3 Building Options Cat Dog or
$49.90
Stop the Chaos Workbook How to Get Control of Your Life by Beating Alcohol and Drugs
$13.80