theBalm Schwing Liquid Eyeliner Black Matte Finish 0 05 Fl Oz Pack of 1

I will continue to purchase this product. It's more affordable than many high end eyeliners, it's precise, the only thing is that it isn't waterproof. It's super dark though, which is amazing. If you don't mind that it isn't waterproof-pick this up. I've been a consistent customer for probably a few years now. It takes practice and after a while the brush frays a bit, but it's a great product and doesn't smudge easily on me (again, only really moves on me if water touches it) Pros: Once you've nailed a technique, it's a great product. Super black, matte, and doesn't dry out like other eyeliners with felt tips can. You can tell you're getting your money's worth, as it's evident there's enough product in here. Satisfying to shake..maybe thats just me haha. Cons: The brush can get a little stringy after continued use, it's not waterproof, not easy for me to personally find in stores- I guess thats what amazon is for though, right? Oh and if you're eyes get watery I'd suggest not using this. and be careful if it's raining and you wing like i wing. Read more

Best liquid eyeliner I've ever used. Been using it happily for years. It is great because it goes on super smooth so you can get sharp lines and it dries totally matte rather then the shiny, almost plastic-y appearance of other liquid liners. I find it to be very long lasting as well, I can get a minimum of 12 hour wear out of it before it begins to dull. That being said, ever when it begins to dull, it had literally NEVER smudged. But it also comes of easily. It's basically the perfect liner. Highly recommended! Read more

This is a repurchase already, I've tried many liners during my days and a Youtuber suggested this when I bought it too, and gosh it's a game-changer. The best one I have ever had. It dries in a second on skin, does not dry up on the brush if you take too long to decide where to put the wing, absolutely black, absolutely matt, perfect brush, stays whole day. And the last one lasted me like a year I used it all up. Full disclosure I do have oily hooded eyelids so soooometimes it does transfer up a bit, nothing I can't take off with a wipe the next time I visit the toilet, and it just stains a bit, the original wing is still there. But seriously the transfer is very small, and only occasionally, rarely, nothing compared to the disaster other eyeliners do, or the pain and rocket science it takes to apply other eyeliners. Buy it, it's gonna be your favourite one. Read more

Excellent product. Easy to apply. Great selection of shades. True colors. Good to any skin type or tone. Read more

I really, really wanted to love this eyeliner. I have been using liquid eyeliner for at least 10 years, and it's taken me a long time to "perfect" the winged/cat-eye look. I heard so many good things about Schwing that I decided to try it out. Revlon's liquid eyeliner was my go-to for many years until I upgraded to Kat Von D's Tattoo Liner, which has been my current favorite since switching away from drugstore brands. I really have no complaints about Kat Von D's product but wanted to try something new once my tube ran out. Schwing has several pros but mostly cons for me, personally. I'll start with the good qualities: The liner dries VERY black. There's no gray or streaky aspects to it. It's black, black, black, which is definitely what you want in a good liquid liner! The brush is VERY thin, so you can get into the inner corners of your eyes and create a nice flick on the outer corners easily as long as you work slowly and carefully. The packaging is also very cute. OK, now for the cons... the length of the package is almost entirely taken up by the applicator wand, so that automatically decreases the value of the product in my book. The brush is also very, very delicate and flimsy, so it's difficult to control the application of liner unless you are extremely careful. It has taken me twice as long to apply this product compared to liners with a felt-tip brush for this reason. The liner also smudges very easily, which I was not expecting considering it dries quickly and is a super pigmented black. One accidental rub of the eye, and you've got a huge gray, bruise-like smudge across your eye. The liner is also difficult to take off with even a high-quality makeup remover because it smudges so much. Basically, using this liner has doubled both my makeup application and removal time, which has been a bit of a pain. As I said, I really, really wanted to love this product. It is good for creating very crisp, sharp and detailed lines, but for an everyday cat-eye look I found it to be quite a hassle. I'll stick with Kat Von D's Tattoo Liner until I find something better. Read more