Jo—April 5, 2025✓ Verified purchase
Love the lip balm! Has a great flavor/scent and is really good for my lips! I don’t feel like I’m “eating” it but it still is long lasting. I also appreciate that is is from a vegan and cruelty free company. Thank you so much! Love the lip balm! Read more
K C—February 28, 2020✓ Verified purchase
These lip balms are life savers! I've always struggled with severely chapped lips, no matter the season or how much water I drink. Pure & Simple lip balm has been the only lip balm that has worked for me and that I've felt comfortable putting on my body knowing it's simple ingredients. They are so moisturizing and last for hours without reapplying, and the flavors that they have taste and smell beyond amazing. All chapsticks dried my lips out more than what I started with. Now that I use Pure & Simple, which is free of the terrifying ingredients list and putrid taste of almost every other chapstick, my lips are sooooo smooth and my mind is free of any worries about what chemicals I could be mindlessly consuming with the chapstick I wear. Thank you Pure & Simple for such a perfect product! These are now a staple to bring with me wherever I go. Read more
Customer—September 16, 2020✓ Verified purchase
I found this brand while just searching natural lip balms on amazon. I previously had been using aquaphor lip balm. ive never heard of them before but they had good reviews so I thought id try it. BEST LIP BALM EVER, it noticeably moisturizes my lips, even after it rubs off my lips are much softer and healthier than before. Ive never had any lip balm even come close to this. The scents arent bad, Pomegranate is my favorite so far, the lemon doesnt smell bad but makes my lips feel kinda tingly at first. I highly recommend to anyone who is looking for a new lip balm. Read more
Cesar G—September 20, 2025✓ Verified purchase
The best lip balm, I've struggles with chapped lips for many years and After buying ALIDA PURE lip balm I don't anymore. Read more
Stephanie—December 27, 2023✓ Verified purchase
This has been the best lip balm I have ever tried, it's so smooth but still protective of my lips and the scents are not overwhelming but just right, the unscented I use at night as not to interfere with sleeping all perfect Read more
Robert—December 5, 2019✓ Verified purchase
I used to buy chapstick and medex for my chronically dry lips until I learned about petroleum based products possibly causing cancer. I switched to Bert's Bees lip balm and that worked great until I developed an allergy to the bee glue (propolis) in it, as many other people do over time. The edges of my lips started to get itchy, dry, and red from it. That is when I found this stuff. No petroleum or propolis and it does a great job at keeping my lips moisturized. It has a nice minty scent and delicate taste. I honestly would not mind the mint being a little stronger. I recommend the key lime flavor as well. Read more
Zachariah F.—April 10, 2025✓ Verified purchase
My partner is vegan and insists on me only using vegan products as a condition of us dating. Unfortunately, most lip balms out there contain honey (not vegan), and the vegan ones usually contain cocoa butter (I'm allergic) or other ingredients I can't use. This is only product I've found that I can use while meeting both my relationship commitment and my health needs. Overall the lip balm itself is of a good quality and has a nice scent. You can tell it was made by a fairly small business though, because there are little details that aren't great -- for example, the adhesive labels on each tube are peeling off of the ones I ordered. My main problem is this: one of the three tubes that came with my order is defective. Turning the little thing on the bottom to raise the stick does nothing, so that tube is completely unusable. For something this expensive (relative to what it is), that's really frustrating, as that increases my average cost per tube to like $12 for a product category that I used to buy for $1-2 in stores. And since I'm now outside of Amazon's return window, so I'm basically out of luck. If I had any other option, I'd probably investigate alternatives. Since I don't, for now I'll continue buying these and hope that this was just a one-time defect in an otherwise decent product. I'll update this review if I run into problems again. Read more
J.—October 4, 2023✓ Verified purchase
I have been using peppermint lip balm on my lips at bedtime tfor years to keep them from drying out overnight from heating or a/c. I switched to these recently from another brand. I love the ingredients. my only suggestion is they would be even better with a little more wax, staying power/thickness. maybe the company is avoiding beeswax for the vegans but the quality would be better with some kind of wax (preferably not soy or sunflower though as I am allergic to those!) it's a little on the oily side but it gets the job done of protecting my lips better than if i wasnt using it at all. Read more