W7

W7 Legend Foundation - Creamy Liquid Foundation for Poreless Semi-Matte Medium Coverage - 28ml Natural Beige

82+ bought in the past month

$6.95

About this item

  • FLAWLESS - Medium coverage builds quickly and easy to covers spots, blemishes and imperfections. Giving your skin a dewy-matte, poreless natural 'no makeup' look. Legend is the perfect formula for normal skin.
  • ALL DAY LASTING - W7 Legend Foundation stays on for hours, so you can wear your look with confidence thanks to all day durability.
  • SHADES - To fit and provide great coverage for a wide range of skin tones, so you can find your 'fit me' dream colour.
  • PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our products can be used on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
  • CRUELTY FREE - W7 products are vegan-friendly & 100% cruelty free. None of our products are tested on animals
$6.95

In Stock

DeliveryEstimated 3–5 business days · Final delivery speed and cost are confirmed at checkout
Easy Returns · 30-day window
This order is a gift

In Stock

Secure Checkout
Free Returns
30-Day Guarantee
Secure checkoutAll transactions are SSL-encrypted. Your payment info is never stored.
Free returnsReturn or replace within 30 days
Fast deliveryOrders ship within 1 business day and arrive in 4–8 days.
Buyer protectionIf your order arrives damaged or doesn't show up, we'll make it right.
24/7 supportOur team is here to help. Reach us anytime by email or chat.
Ships fromOur Warehouse
Sold byW7 Makeup
Returns
Easy Returns30-day return window
PaymentsSecure transaction
Currently unavailable
Easy Returns · 30-day window

Product details

Item FormCream
ColorNatural Beige
Skin TypeNormal, Sensitive
Recommended Uses For ProductFace Makeup
Material Type FreeCruelty Free

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions1.5 x 1.1 x 3.4 inches; 0.35 ounces
item_model_numberW-C-17328
manufacturerWarpaint Cosmetics (2014) Ltd
best_sellers_rank#64,502 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #556 in Foundation Makeup

From the brand

Product detailProduct detailProduct detailProduct detailProduct detailProduct detailProduct detailProduct detailProduct detail
Product detailProduct detailProduct detail

Product videos

Product video 1

Customer reviews

4.31,436 ratings

Customers say

Customers find this foundation to be the best they've used, with good coverage and moisturizing properties that work well for dry skin, particularly for those over 40.

★★★★★

Pretty good

CaroJanuary 5, 2026

It is a dupe for Estee Lauder. It's not a perfect replica but it's pretty close. I got the hydrating one because I have dry skin, it is really full cover for a full glam person. It does look like you're wearing foundation. If you want full cover in certain areas just get a small amount. 1. Small amount goes a long way 2. The finish is dewy 3. Prep your skin and apply as little or as small of amount as you want 4. Seal it if you want to, doesn't really move, but you you will get shiny or greasy with it. Over all a pretty good foundation for the price, in my opinion better than the Milani. Read more

★★★★★

Great product!

Mel McCullyNovember 23, 2025

What a great lightweight foundation! Sits lightly on the skin, doesn’t cake, doesn’t crease. Best foundation I’ve tried in years, and full coverage as well. Easy to put on with a beauty blender and stays in place all day. Read more

★★★★★

Surprisingly good!

alh79July 12, 2023

There are claims this is a dupe for Estee Lauder Double Wear. I've never used that so I cannot attest to that but this is a really nice foundation. Not scented. Blends extremely easily with a brush. Solid medium coverage. Does dry down somewhat but you do have a little tackiness, which I personally don't mind because the finish is lovely. It's smoothing. It doesn't settle in the lines around my eyes or in my pores. It has a glowy, dewy finish. Powder and cream products work well on top of it and it is fairly long lasting. Comes in a glass bottle which I love but there's no dispenser, which I very much dislike. I'm finding that I reach for this to wear quite often. Read more

★★★★☆

Not sure how I feel

jenllandMarch 4, 2025

Nice foundation. Just thicker than I would prefer. Color is good. Very noticeable on due to the thickness. Smells good and feels good. Read more

★★★☆☆

Not A Dupe for Double Wear

H. HallAugust 1, 2023

I’ve been wearing Double Wear for around 6 years. I hoped to find a dupe to save money. I read this was the best in comparison. Very few shades. I normally wear 1N1. I decided on natural beige. Too dark. If I were to buy again I’d try sandy beige. The foundation doesn’t have a smooth finish. And even with powder it wipes off easily. It is a medium coverage where double wear is full. Just not what I hoped for. Read more

★★★★★

It’s good quality equal to ester lauder brand

Sandybeach00November 18, 2025

I’m loving this foundation and so happy with the price and i have sensitive skin and no issue! Great coverage. Read more

★★★★★

Great Quality

AmandaDecember 5, 2025

I have bought this several times. My favorite out of all the ones I have used in the past. Natural look and lightweight, definitely recommend this product Read more

★☆☆☆☆

Not a dupe, not even close

Crystal CreightonFebruary 19, 2024

I have tried a lot of foundations. EL double wear is one of the only ones I have repeat-purchased. This one is not at all like it. This one goes on very wet and dewy. It does not dry down. Stays tacky. I set it with setting powder and it looked ok for an hour or so. But that dewy, sticky started to come through and then it looked terrible. This won't be for me. Do not recommend for oily-type skin. Read more

Recently Viewed