Twinpossible—July 19, 2022✓ Verified purchase
I’m 46, and I’ve been wearing black eye liner of different types & brands since 15 years old! Back then, wet & wild was about all I could afford, but since then I’ve moved on to Maybelline (unstoppable is decent), then NYX which is another step up, to bigger brands at Ulta and Sephora, like Urban Decay, which I used for a number of years, but paid quite a bit for. Some of their products I still swear by, but after several years and finding this stuff, the relationship between me and their liners has been parted 100%. I gotta tell you, after decades of weaning away from the inexpensive, wet & wild brand.. I’m BACCKK 😂. How can it be that the cheapest liner, is actually my #1 favorite 🤷♀️??? I don’t know, but I don’t care, because it is AWESOME & although I will pay 110% for great makeup, nothing else has topped this liner for me, and the price is so low that it’s jaw-dropping! I buy several at a time just in case the product dies off AKA is discontinued or something! I think I’d be bawling my eyes out. This stuff is super 👍. I get a dramatic bold eye, on a huge budget price. I have dry/ sensitive eyes. This product doesn’t irritate them at all. I love the beach and the pool- all things water. I’m a mom and we hit up the water park almost once a week, as we are summertime members, and this brand of liner is soft, super easy to apply, and best yet, has the best staying power of all I’ve tried vs. water, sweat, longevity in general. I’ve used pencils, liquid liners, by far this mechanical style of retractable ‘pencil’, but not really a pencil, more like a thin crayon, has become my #1 favorite type above all others & easiest to apply. It is an absolute staple in my life! I’d pay ten times the price for this stuff if I had to. It’s the best I’ve tried, and I bought about 6 since I recently found them here on Amazon. In store they are a bit more $, but still by far the cheapest liner ever. Who would think the least money would yield the best liner????? This is one example of where you can pay more for others and NOT get what you paid for, or pay much less & get beyond what you pay for! This glides on so smoothly, no skips, no tugging at my aging skin and black IS actually, totally black! I can’t live without this stuff, nor could I recommend it more! It better live on as long as I do ✔️👍! 20 stars for this stuff! Buy it & try it! You only have a couple of bucks to lose, and you may be shocked with it, just as I was! Love it 😍. 100 stars if I could, but I gotta settle for 5! ⭐️⭐️⭐️⭐️⭐️ ** I hope my review has been helpful. If so, let me know 😃.** Read more

Customer—December 27, 2025✓ Verified purchase
This is by far the most pigmented eyeliner I've ever used! It is so easy to put on, it glides on nicely. It doesn't smudge and stays all day. Because its retractable you never have to worry about sharpening it. The texture is silky and smooth and durable enough to withstand swimming! This eyeliner doesn't cause any irritation for me and it doesn't leave any little black flakes anywhere. The value of this is outrageously good. This is easily my new favorite eyeliner. Read more
FBM—February 17, 2026✓ Verified purchase
The price point is great, and I expected this not to work as well as it does. Really happy with the long wear, nothing is smudge-free, but it does seem to be somewhat waterproof. Really happy with the color, smoothness of using the eyeliner, and love the price. Read more
Mother of M.M.—April 29, 2025✓ Verified purchase
I hope I have the right product here, as the picture isn't very clear and I can't see the full name; this review is for the Wet and Wild gel lip liner in mauve. If so, it's easily the best lip liner I've ever had and I would like to give it a 4.5. Well, maybe it deserves a 5. I just went and put it on and it really is great. The pencil is soft, and I find the formula moisturizing (a good thing, for me) but it doesn't run into fine lines and it doesn't smudge too much. The colour works very well on my pale olive skin and naturally purply lips. It looks very natural, while toning down the purple slightly. The only things I could ask for are a larger shade range (I'd love to have a similar colour just a bit darker, for when I want more of a signature lip, without going for red) and a bit more staying power, as it does fade a bit over time. I just added a picture. I am wearing it with a lighter, warmer mauve lip gloss. It gives good definition without a harsh line. I like the non-sharpening, thicker tip for lips, because I want a natural lip and it makes it easier if I want to fill the whole lip in. So this really ticks all the boxes for me. Actually, writing this, I have practically convinced myself to go back and buy more colours. For the price, you can't go wrong. Edit: I'm adding shots of a hand swatch, the pencil tip and a selfie I just took of my lips with the pencil and the same warm mauve gloss (it's Maybelline, called Silk). Not wearing complexion makeup, and I put this on when I started the review, maybe 15 minutes ago, because I have been running around doing other things and even sipping tea. The Wet N Wild lip pencil is called "Lay Down the Mauves". Hope this helps. Read more
Samantha L. Ash—November 28, 2025✓ Verified purchase
So I've been a die hard L'oreal 'Infallible' user for many years.. over the last year or so I've really noticed that it just seems to have just lost it's staying power. After hardly any time of wear at all it was smearing and smudging. I went on the hunt for a new long wear eye liner and was pretty surprised when this one popped up in my suggestions. It's obviously very, very cheap which didn't give me a whole lot of confidence, but I figured, what do I have to lose at that price?? Low and behold it is far outperforming the L'oreal and honestly any brand I've tried recently!!! It goes on smoothly and easily and doesn't budge all day long, it comes off easily with makeup remover though. So for me, it's checking all the boxes, and at that price, you really can't beat it. Give it a try. You won't regret it Read more
Tami N. Farrow—February 7, 2026✓ Verified purchase
I have hooded eyelids, on the oilier side. I frequently have issues with my liner sliding, Fading, or making racoon eyes. No problems at all with this liner! Lasted all day at work. Very soft gel liner for easy application. No pulling or dragging. No irritation for me. Good old wet n wild, old school reliable! Read more