wet n wild Mega Last Incognito All-Day Full Coverage Liquid Matte Concealer Light Beige 0 18 Ounce

The media could not be loaded. This concealer has great coverage and blends really well. It covers dark circles and small imperfections without looking heavy or cakey. The texture is smooth and easy to work with, and it looks natural on the skin. Amazing quality for such an affordable price. Read more

I've been using this brand for years now and it works so well. It's one of the cheapest ones out there and it works wonderful. It has great coverage, blends well, is not heavy, and gives a shiny appearance. It pairs really well with the Wet n Wild foundation. I've been using these two for years and would not dream of changing it. I had tried some other brands before but I always end up coming back to this one. The price is great and it looks great too! If you are looking for something that's cheap but looks high quality on your face, I highly recommend giving this one a try. Read more

The Wet and Wild Incognito concealer is great - I purchased more right away because it impressed me so much. The applicator shape allows the concealer to go on very smooth and you can cover a lot of area with out having to re-dip a lot of times. It's a time saver. The color is a great match (concealer shade Medium Golden, I wear NC42 (winter) & NC44 (summer) in Mac cosmetics in case that helps, Medium Golden would be a good color match for Medium-tan skin tones). The concealer's texture is light so you can build it if you want or need. Formula really glides well. For me, it is a solid medium coverage concealer that I can layer to make it full (I apply two layers on any areas I need more coverage, then use a beauty blender to blend it in). I have hyperpigmentation/darker areas to cover so for a normal person with out dark spots - you wouldn't need more than 1 coat. Does not crease and does not look cakey. Great price and convenient because you can get it on Amazon or drugstores. Read more

I forgot to take pictures before throwing it out after I used it all and in my opinion, it worked well for it's intended use. I accidentally bought a concealer that was almost my skin color instead a lighter one so I was purposefully looking a cheap lighter concealer that blended in beautifully and wasn't too thick. This concealer filled in all the boxes! The only thing I did notice was that it's not as full coverage as it claims, I found it to be at most medium coverage. In regards to how well it worked with my skin, as a combination girly (not acne prone) I didn't experience any breakouts on where I usually placed it (my T-zone). I also would like to suggest searching up creators or the product on Tiktok to get a good idea on what concealer shade to get!! Overall, good product for the price and gives you an indication if whether it's a good idea for you to consider looking at other products from wet n wild if you're unsure! Read more

This is the only concealer I've ever actually loved. IT HAS GREAT COVERAGE, and goes on smooth, and blends very beautifully. Does great lightening up any dark spots! Lasts me all day! I have very dark under eyes, this covers them super well! Read more

I tried this concealer when I was running low on E.L.F. Camo concealer. It doesn’t cover as well as ELF does, but it’s “ok” in a pinch. I’ll finish the Wet n Wild, but probably won’t purchase again. I do love Wet n Wild eyeshadows and other things, though! Read more

I use an awful lot of concealer and need to keep the price/each to a minimum. I’d recently been searching for a replacement for my favorite, discontinued NYX HD Studio Photogenic concealer, I first took a chance on WET n WILD Photo Focus. Well, THAT was a disappointment! The formula is thinner than my foundation and doesn’t conceal ANYTHING!! My next selection was this INCOGNITO formula. It works very well. It’s build-able, more pigmented and somewhat ‘waxy’/oil-based, so it does a nice job of covering the bad spots. I have experienced no adverse skin reactions and it stays where it’s put, throughout the day, until removed. I had to get two different shades to make my own custom hue, but I am happy with this and will repurchase. Read more

was lowkey scared to purchase cuz the reviews are a little mixed. thankfully, i am very happy i got this concealer!! it is easy to blend out (i use a brush) and has a smooth finish. i’ve also never had creasing. the coverage is also pretty good. stays on while crying!! i used to use elf concealer, but i like this one way better. not to mention how affordable it is!! would recommend Read more