Almay

Almay Concealer Face Makeup Medium Coverage Concealer Creamy Finish Oil Free Hypoallergenic-Fragrance Free Dermatologist Tested 010 My Best

179+ bought in the past month

$7.69$30.00

About this item

  • Almay's Smart Shade concealer formula instantly transforms to the ideal shade for your skin tone!
  • Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
  • Buildable formula that delvers medium-to-full coverage with ultra-light pigments creamy enough to hide blemishes
  • Available in 6 skin-tone adjusting shades that are suitable for sensitive skin
  • As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
$7.69
Was $30.00Save $22.31

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Product details

Item FormCream
Color010 My Best Light
Skin TypeSensitive
Package InformationTube
BrandAlmay

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions5.72 x 2.72 x 1 inches; 0.35 ounces
item_model_number3757-01
upc309973757011
manufacturerRevlon Consumer Products Corp.
best_sellers_rank#259,673 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #900 in Concealers & Neutralizing Makeup

Product videos

Product video 1

Customer reviews

4.7653 ratings

Customers say

Customers find the concealer provides excellent coverage, with one noting it works well for medium-fair skin tones.

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Perfect cover up and concealer

Cynthia Dawnβ€”February 10, 2024

I love this product and have used it for a long time. I love that it goes on very easily and with just a little bit of rubbing in it will match my skin tone. It covers blemishes and marks wonderfully! Read more

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Wonderful Product!!

SharonCβ€”July 24, 2019

I'm one of those people that don't stay within one brand of beauty products. If I find something I like & that works, I buy it. That's how it goes with Almay Smart Shade Skintone Matching Concealer. It literally changes to match my skintone. This isn't the first time I've bought this, but it's the first time I've been given an opportunity to rave about the product. I was skeptical at first. I have VERY light skintone. I was diagnosed with melanoma (skin cancer) in 1998 & was told if I'd waited 6 more months, I'd have been fighting for my life. So, I try to stay out of the sun, therefore the pale skin. Almay Smart Shade doesn't hesitate. It gets right to work, matching my skintone & covering up blemishes. And it does a darn good job! It's the ONLY brand of concealer I'll ever buy. Read more

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great find - exactly as described

SGβ€”December 13, 2025

after a slight delay with the usps, the seller looked into delay and the package finally started moving in the system. received and product is exactly as ordered and i am delighted! thanks Read more

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Hypoallergenic

Mic Macβ€”February 12, 2020

I realized that I had been having an allergy to eye make up (swollen eyelid, itchy eyes) for years until I decided to switch to all Almay products since they are hypoallergenic. I had become so used to eye allergies that I could not believe the difference. This concealer is a little lighter in coverage than I would prefer, but honestly, lighter coverage looks more natural. I mainly use this under my eyes but have used to coverup acne as well. Very happy to say that this does not seem to clog my pores because if it did, I’d ditch it in a heartbeat. Read more

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Use it for lips

ratZβ€”October 12, 2022

I tint my lips with it, it holds well but they must have changed the formula, it used to be more durable…i could put it on and drink and no need to touch up for hours. I like using it instead of lipstick cause it is not visible like a lipstick and looks just like you have nothing on your lips but they are pale. Now it does not hold as well so that is why a 4 Read more

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I love this.

linda Davisβ€”December 18, 2024

The coverage is really good. I can wear it comfortably. Read more

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A great find!

Christine C. Gaunderβ€”March 31, 2015

I am SO happy I found this concealer. I use the light, which is almost white when applied, but it quickly blends with my skin. I also have a tube of Medium 030, which I use when my skin gets a little darker in the summertime, but I almost always use the Light, and it is wonderful. It's a cinch to apply, blends easily, and covers my dark spots, age spots, red spots, whatever spots. I liked it so much that I get it now as a Subscribe and Save item. Read more

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Conceals and brightens

Catherineβ€”February 24, 2024

Great product. My sensitive skin does well with this product. Read more

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