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Almay

Almay Smart Shade Skintone Matching Makeup Medium Coverage Natural Finish Foundation with SPF 15 Hypoallergenic Cruelty Free -unscented

$13.05$13.99

179+ bought in the past month

About this item

  • Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly!
  • The lightweight, buildable medium coverage liquid foundation formula starts out white and instantly transforms into your ideal foundation shade
  • Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
  • As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
  • Available in 6 skin-tone-adjusting shades for natural-looking, streak-free medium-coverage foundation with a luminous glow that builds

Key details

Item Form
Liquid
Color
500 Deep Like Me
Skin Type
Sensitive
Recommended Uses For Product
Face Makeup
Material Type Free
Fragrance Free

Dimensions and fit

dimensions
‎ 4.5 x 1.88 x 0.81 inches; 1 ounces
product_dimensions
4.5 x 1.88 x 0.81 inches; 1 ounces

Technical specifications

item_model_number
8862-05

Item information

upc
309979711055
manufacturer
Revlon Consumer Products Corp.
best_sellers_rank
#142,412 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,139 in Foundation Makeup
Highlights

About this item

  • Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly!
  • The lightweight, buildable medium coverage liquid foundation formula starts out white and instantly transforms into your ideal foundation shade
  • Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
  • As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
  • Available in 6 skin-tone-adjusting shades for natural-looking, streak-free medium-coverage foundation with a luminous glow that builds

Product videos

Product video 1

Customer reviews

477 reviewsPositive

Rated 4.4/5 across 477 reviews — well received overall.

  • 75% of sampled reviews give 4–5 stars.

Customers say

Customers find that the foundation matches their skin color perfectly and provides excellent coverage, with one mentioning it covers spots well.

Generated from the text of customer reviews

★★★★★

Great Natural Color & Moisture for Face

Almay Smart Shade is becoming more and more difficult to find in stores so I was very happy to see my shade available on Amazon and plan to be a regular customer. This product moisturizes and provides smooth natural coverage without clogging up pores or becoming dry/flaky in creases as some regular foundations do. I had to try 2 shades at first to find a good match so that was the only downside. I also like that it is hypoallergenic and oil- & fragrance-free. Read more

Shopper M
★★★★★

Great make-up!

I've reviewed this at length elsewhere. Excellent, weightless, skintone-matching make-up. Love it! You can't go wrong choosing a color. I've used Light, Light to Medium, Medium and Medium to Dark. They all worked. I use very little for barely-there coverage to even out my skin and add a bit of color. Read more

Florida shopper
★★★★★

Wow.

WOW.Truly matched to my skin tone. It evened out all out to nice ,sun tan color. Perfect match. Goes on very light and impressive how a off white turns to tan in matter of seconds. Covers redness and evens out skin tone. I goes on as a light lotion. I personally do not need moisturizer but it is just a tiny bit. Does not clog pores. So can wear in hot high humidity weather. Normally I switch over to a powder foundation in the summer. Why did I not try this sooner? Who know a cheap foundation is much better than more expensive brands I previously bought. I gave it a try because I liked their plastic twist up black eyeliner, no more red ichty eyes. Read more

Christina K
★★★★★

I really like it

I was so disappointed when Garnier discontinued their medium/deep bb cream. I have been searching for a replacement for over a year now with no luck. I e tried everything at every price range. Most are too heavy. I gave this a try and it is by far the closest I've found. It doesn't have quite the same coverage but it works great. It's so strange how it comes out white and then matches my skin tone. This is definitely my new go to and you can't beat the price. It doesn't dry out my face or make it greasy. I put a light finishing spray on after and it lasts a good 10-12 hours. Read more

Smurf13
★★★★★

Great coverage

This little tube goes a long way, you just need a size of a pea. And it goes on very smooth Read more

Tami hennes
★★★★★

Nice make up

I really like this make up. It evens my face tone well but the white in the 300 is a tad to white for me and the 400 is a bit too dark so sometimes I combine the shades. One real positive for me is that Almay does not do animal testing!!!!!! Read more

J. Wilson
★★★★

This definitely works!

The product appeared a bit lighter for my complexion but it blended quickly and fairly well with my skin tone. Very satisfied I just know to try a different shade. Definitely worth the buy. Read more

Ashley B. Cade
★★☆☆☆

Watery product a mess

Very watery product a mess Read more

colleen b.
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