Almay Smart Shade Skintone Matching Makeup Medium Coverage Natural Finish Foundation with SPF 15 Hypoallergenic Cruelty Free -unscented

Almay Smart Shade is becoming more and more difficult to find in stores so I was very happy to see my shade available on Amazon and plan to be a regular customer. This product moisturizes and provides smooth natural coverage without clogging up pores or becoming dry/flaky in creases as some regular foundations do. I had to try 2 shades at first to find a good match so that was the only downside. I also like that it is hypoallergenic and oil- & fragrance-free. Read more

I've reviewed this at length elsewhere. Excellent, weightless, skintone-matching make-up. Love it! You can't go wrong choosing a color. I've used Light, Light to Medium, Medium and Medium to Dark. They all worked. I use very little for barely-there coverage to even out my skin and add a bit of color. Read more

WOW.Truly matched to my skin tone. It evened out all out to nice ,sun tan color. Perfect match. Goes on very light and impressive how a off white turns to tan in matter of seconds. Covers redness and evens out skin tone. I goes on as a light lotion. I personally do not need moisturizer but it is just a tiny bit. Does not clog pores. So can wear in hot high humidity weather. Normally I switch over to a powder foundation in the summer. Why did I not try this sooner? Who know a cheap foundation is much better than more expensive brands I previously bought. I gave it a try because I liked their plastic twist up black eyeliner, no more red ichty eyes. Read more

I was so disappointed when Garnier discontinued their medium/deep bb cream. I have been searching for a replacement for over a year now with no luck. I e tried everything at every price range. Most are too heavy. I gave this a try and it is by far the closest I've found. It doesn't have quite the same coverage but it works great. It's so strange how it comes out white and then matches my skin tone. This is definitely my new go to and you can't beat the price. It doesn't dry out my face or make it greasy. I put a light finishing spray on after and it lasts a good 10-12 hours. Read more

This little tube goes a long way, you just need a size of a pea. And it goes on very smooth Read more

I really like this make up. It evens my face tone well but the white in the 300 is a tad to white for me and the 400 is a bit too dark so sometimes I combine the shades. One real positive for me is that Almay does not do animal testing!!!!!! Read more

The product appeared a bit lighter for my complexion but it blended quickly and fairly well with my skin tone. Very satisfied I just know to try a different shade. Definitely worth the buy. Read more

Very watery product a mess Read more