I’ve tried countless purple shampoos over the years, but this one is hands-down my favorite—and I’ll definitely be repurchasing. If you have blonde hair and struggle with brassiness, this shampoo is a game-changer. It tones beautifully without drying out my hair, leaving it soft, shiny, and salon-fresh every time I use it. The pigment is rich but not overpowering, and I noticed a visible difference after just one wash. Plus, the scent is lovely—clean and subtle, not overwhelming like some others. It’s become a staple in my routine, and I genuinely look forward to using it. If you’re blonde and looking for something that actually works, this is the one. Total holy grail status. Read more
This purple shampoo is a blonde’s best friend! It keeps my hair bright, cool-toned, and salon-fresh between appointments. The formula lathers well, smells great, and knocks out brassiness without drying my hair. My blonde has never looked so fresh for so long! Read more
This is the best purple shampoo I’ve ever used, if you combine it with the conditioner it gives the best results! My hair doesn’t feel dry or damaged, it almost makes it feel healthier, it leaves me silver and not yellow, and the smell it amazing! Read more
This stuff is awesome, works like magic and increases the duration i dye my hair because it blends in the gray regrowth really well. The cleaning ability is also perfection. Read more
I’ve been a fan of amika for a while, and this shampoo is another win in their lineup. If you invest in salon-quality blonde, a good purple shampoo is a must—and this one helps keep brassiness at bay without drying out my hair. The consistency is rich and creamy, and the scent is lovely—fresh without being too strong or perfumey. One thing to note: it will stain anything it drips on, especially shower curtains or porous surfaces, so rinse thoroughly after using. That aside, it delivers great toning results and helps extend the life of my color between salon visits. A little goes a long way, and paired with the matching conditioner, it really keeps blonde hair looking fresh and cool-toned. Would’ve been five stars if it weren’t for the staining risk, but otherwise, it’s a strong performer. Read more
Wow This product is amazing, the scent is perfect the repair and balance it adds to hair with the toning results was perfect. I have used it twice since purchase and our hair just gets healthier. Price is good for the concentrated product that goes a long way. We encourage that while you are learning to use these strong formulas on your hair that you also learn how often to wash the scalp only versus when you wash the length of your hair. Too much length hair washing can dry the hair out. My daughter and I both have colored treated hair from grey to platinum colors with medium thick hair texture. And the results for us both were amazing, no dull or dryness results. One tip always be sure to use your leave in conditioner for greater results and we use the brand of professional L’Oréal leave in conditioner vitamino color with their oil absolute repair oil. Enjoy the process of hair beauty 🥰 Read more
This purple powerhouse is the MVP of my blonde maintenance routine. Tones like a dream without drying my hair into tumbleweed. Bonus: it smells like a spa and makes me feel like I’ve got my life together, even when I’m applying it in a messy bun and bathrobe. Pricey but worth every lavender drop. Read more
Keeps my blonde bright and shiny! This keeps me from going to the salon as often! Smells so good too. Read more
