Product video 1
Rated 4.6/5 across 11,445 reviews — highly regarded by customers.
Customers find this shampoo effective at toning down brassiness and keeping blonde hair bright, while also making it shiny and soft with a lovely ashy tone.
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Have used it now like 4 or 5 times leaving it on from 5-10 minutes. Great toner. A little goes a long way even thought the bottle itself isn’t huge!! Really great foaming quality. Looks healthier from it too (shinier, softer and a more ashy blonde for my highlights). Not to mention it smells great. Read more
The media could not be loaded. Leave my blonde so bright and soft. Super shiny and smells great! Super great quality shampoo!! Read more
Love love love the color. My hair is soft and skells so good! Read more
Best purple shampoo I've ever tried. Doesn't turn my hair grey like Prism Lights, and actually works unlike "Not Your Mother's". I have used it every other day without staining. Just mix with your regular shampoo for a more gentle use. My hair feels very dry at first, but if you follow up with a a good conditioner, you shouldn't have a problem. I use the Olaplex No5 and the hair oil, my hair is super soft. Read more
This is a really good blue shampoo. I have blonde/white hair naturally and I use this a few times a month to keep any yellow away. It does brighten my hair nicely. I do not use their conditioner, but I will stick with my washing routine Read more
Very dark at first and will stain scalp if left too long. Thick enough to use only on ends Read more
Great value for the money easy to Read more
Removed the yellowing from my silver hair. My hair is looking healthier too. Read more
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