A Prime Perspective—August 18, 2025
This backpack is a total win! The princess design with the bow and sparkly diamond is so cute, and my daughter is obsessed with the bonus doll keychain. It’s roomy enough for her all her school stuff, and the compartments keep everything organized. It is water-resistant and easy to clean, and the padded straps and back make it super comfy to wear throughout the day. Stylish, durable, and functional, couldn’t ask for more. Highly recommend! Read more
A Coates—December 27, 2025
My daughter love it great quality! Read more
tabby—August 29, 2018
UPDATE: The customer service is EXCELLENT! We had some issues with the original backpack we purchased, but they reached out to us immediately to correct the situation. I’m pleased to hear they they were going to address the design flaws so that the next batch of backpacks wouldn’t have the same issues. They sent us a new backpack in perfect condition. I even requested that they send us a different style in order to avoid having to worry about the gems falling off later on. They sent us the style I requested with no questions asked. I’m VERY pleased with their service, & the new backpack we have is very similar to the style we ordered before, so my sister is happy too. Thank you guys SO much. I would order from them again! 😊 ________________________________ This backpack is adorable, but VERY poorly made. I’d been eyeing this for my little sister for over a year, & finally decided to get it for her this year. Let’s be clear, this is a very expensive backpack. For over $40, this backpack should hold up well. Unfortunately, that wasn’t the case for us. She’s only used it for 2 days, & it’s already falling apart. First a stone fell out, which was a total bummer since the bling really adds to the overall appearance of the backpack. Just as my sister was showing me the stone that had fallen out, the part of the backpack that connects the strap to the body of the bag (& also allows you to extend the size of the strap) came apart. I was shocked. My poor sister wanted to cry right then & there. Upon further inspection, I noticed that one of the straps has very loose threads that are holding everything together. The other side is much tighter & secure, so I know this isn’t how the threads are supposed to be. I had to tie them in knots to try & keep them from moving around. I shouldn’t have to do this. We’re both extremely disappointed. She was so proud of her new backpack, but now it just looks tacky. I’m bummed because everyone else seems to have had a great experience with their backpacks. Maybe it was a fluke? I’m not really sure. All I know is that I wasted over $40 & that my sister is disappointed. Read more
Rachel Goldsberry—July 23, 2025
Year two and it's still holding up and beautiful. Perfect amount of space. Read more
Lizz—August 30, 2025
Very Cute , My daughters loved it Read more
Molly Adams—December 1, 2022
So to be frank I mostly bought the bookbag for the little doll. But the doll broke off the bag the first week of her taking it to and from school. It was a bummer, but that’s the only reason I gave it 4 stars. If the doll would have survived longer then this bag would have gotten 5 stars. It’s definitely sturdy and durable. It’s almost Christmas and she got the bag in September for school and the bag itself is still going strong. It’s easy to wipe off and clean. I have not thrown it in the washing machine, I just use a soapy handtowel and let it air dry. The “red” bookbag is DEFINITELY more on the hot pink side (it’s most definitely not red). But the purple bags color is very nice. Would totally recommend buying the bag- just don’t buy it for the doll. RIP THE BABY DOLL. Read more
Anthony Akpehe—September 3, 2025
The bag is good. High quality and I will surely recommend it for pre schoolers, kindergarteners, and grade 1&2. Not too big Read more
Maisbel. Diaz—January 15, 2026
Está mochila está bellísima para una niña a mi hija le encantó por su color delicado y si textura duradera. Es bien espaciosa y grande sin duda la volvería a comprar Read more