Alexis—December 16, 2025
This dish soap works really well for anyone who wants a plant-based, vegan, and eco-friendly option. The Citrus Zest scent is light and refreshing, making dishwashing a little more pleasant. It cuts through grease efficiently without feeling harsh on the hands, which is a huge plus. I appreciate that it’s EWG verified and made with naturally derived ingredients feels good knowing it’s safer for my home and the environment. The 23-ounce bottle lasts a long time, and a little goes a long way. If you want an effective dish soap that’s gentle, natural, and reliable, this one is worth trying. Practical, eco-conscious, and does the job well. Read more
Halima—July 11, 2025
The media could not be loaded. I decided to try this soap because I’m pretty serious about avoiding harsh chemicals and sticking to nontoxic ingredients in my home as much as possible. This is honestly a GREAT option. PRODUCT SIZE The bottle is a DECENT for the price, and I appreciate that it doesn’t have a strong chemical smell. It also doesn’t leave behind a weird scent or film on the dishes, which is a big deal for me. PERFORMANCE Now let’s talk performance—because no one wants a “natural” soap that can’t clean. But this CUTS THROUGH GREASE I tested this on a pot we used to fry homemade fries (so, a pot full of oil), and it handled it surprisingly well!! I did have to wash it twice, but there was no greasy residue or slime left afterward. Pretty impressive for a cleaner formula!! It does LATHER A LITTLE LESS than your standard Dawn or Palmolive but it still works amazing! Just one heads-up: the liquid is a bit thin, so be gentle when squeezing it out or you might use more than you need. Read more


Ekaterina—December 17, 2025
This ATTITUDE dish soap works really well for everyday use. The citrus scent is very mild and not overpowering, which I appreciate. It lathers nicely, removes grease easily, and rinses off clean without leaving any residue on dishes or glasses. A small amount goes a long way, and it feels gentle on my hands. If you’re looking for an effective dish soap with a light, clean scent, this is a great option. Read more
LILO—November 30, 2025
Great soap for dishes, clean grease, smells good, no leakage. Read more
stacy renee—November 1, 2024
We love this soap. I love that it's non-toxic and does a great job cleaning our hands and dishes. The smell is light and pleasant. It suds up very well, too. The value can't be beat, either. I've searched the internet for the best-value non-toxic dish soap, and this is it, guys. However, we ordered four bottles last time, and when it arrived our box was full of soap. The entire package and everything in it was just soaked in soap because one of the lids had come off! When I went to talk to customer service about it they said they could not order a replacement either. They should do something to prevent this from happening! Read more
Katye—January 8, 2026
On a low-tox journey it’s so hard to find the right products that actually work well. This is my go-to dish soap and I won’t be changing anytime soon!! The citrus scent is really nice and clean and not overpowering. It suds up well and gets my dishes clean. I’ve tried a few other soaps that just don’t do it like attitude does haha. Read more
George—December 17, 2025
A excellent kitchen soap, it works as expected. The fault I find in a cold kitchen of 50F degrees it becomes too thick and takes two hands to squeeze out of it's nozzle. I realize it's a usual problem, as most people have a warmer working kitchen environment. Read more
Will—December 29, 2025
I appreciate their lack of bad stuff. But it's a bit pricey given their competitors. No complaints on the scent but it doesn't seem to be that concentrated. I haven't had a chance to test it against hard residue etc so I don't know how effective it is. Basic cleaning not a problem but that should be default for every brand. The thing that I dislike really is their cap; I feel like they purposely designed it in such a manner where it will ooze out given gravity + the overall bottle design. Wayyyy more liquid pours out than actually needed to clean the amount of dishes I have, you have to be extremely aware when pouring.. It feels like that by design which is a shame. Either lack of consideration towards this design aspect or intentionally designed built in money grab - you decide.. Read more