Sara Nickerson Weslow—November 21, 2025
This dishwashing soap is the best soap for dishes I have ever used. Not an overpowering smell, light and natural, and as I wash my dishes in a white basin, with a dishcloth having some of this soap on, the 1 thing that I really notice is that I do not have to rinse very long to get to the squeaky clean. It SAVES ME SO MUCH TIME, because I am rinsing and rinsing. The dishes get very clean, rinse quickly and makes my dish washing go quickly. It costs a little more, but it is so worth it. I am never going back. THIS IS NOW MY GO TO DISH WASHING SOAP. IT IS AN AMAZING SOAP. I am very satisfied. I used to purchase the cheapest dish soap I could, or try and get Dawn, but I am loving this soap, and Dawn is loaded with chemicals too. They have a dishwashing soap for baby bottles, I purchased that one too, and it works so well. No gemstone like substance in this soap, looks pure, while cleaning and rinsing so easily. It is a GREAT PRODUCT. Read more
Cate—November 30, 2025
Digging it so far. The floral scent is light/natural. Always on the hunt for non-toxic dish soap that actually is non-toxic and actually cuts grease. Honestly haven’t dove too much into the nitty gritty of each ingredient BUT it works well and it does not dry my hands like some other brands Read more
Tina | Real Life Tested—December 8, 2025
I love Attitude dish soap and have purchased several because it’s very hard to find a dish soap with clean ingredients, so I call this product a miracle! The ingredients are EWG verified and approved by the Yuka app. It lathers well, so you don’t need much to clean dishes and baby items, and the mild scent is pleasant. The soap doesn’t dry out your hands, the container doesn’t leak, and the size is great. The price is also reasonable. Read more
Jepcke—October 23, 2025
I have purchased this dish soap multiple times and we love it. It is as effective as name brand chemical filled products. Works well on grease. Seems gentle on my skin. I’ve used it to wash off patio furniture and to scrub dirt on walls. I love that there is no strong fragrance. We will always have this stocked under our sink. Our satisfaction with this dish soap has led me to try other products by this company. Read more
Alexis—December 16, 2025
This dish soap works really well for anyone who wants a plant-based, vegan, and eco-friendly option. The Citrus Zest scent is light and refreshing, making dishwashing a little more pleasant. It cuts through grease efficiently without feeling harsh on the hands, which is a huge plus. I appreciate that it’s EWG verified and made with naturally derived ingredients feels good knowing it’s safer for my home and the environment. The 23-ounce bottle lasts a long time, and a little goes a long way. If you want an effective dish soap that’s gentle, natural, and reliable, this one is worth trying. Practical, eco-conscious, and does the job well. Read more
Autumn—October 29, 2025
If I could give 10 stars I would! Great smell, cuts through grease and crud and leaves hands soft! Read more
Halima—July 11, 2025
The media could not be loaded. I decided to try this soap because I’m pretty serious about avoiding harsh chemicals and sticking to nontoxic ingredients in my home as much as possible. This is honestly a GREAT option. PRODUCT SIZE The bottle is a DECENT for the price, and I appreciate that it doesn’t have a strong chemical smell. It also doesn’t leave behind a weird scent or film on the dishes, which is a big deal for me. PERFORMANCE Now let’s talk performance—because no one wants a “natural” soap that can’t clean. But this CUTS THROUGH GREASE I tested this on a pot we used to fry homemade fries (so, a pot full of oil), and it handled it surprisingly well!! I did have to wash it twice, but there was no greasy residue or slime left afterward. Pretty impressive for a cleaner formula!! It does LATHER A LITTLE LESS than your standard Dawn or Palmolive but it still works amazing! Just one heads-up: the liquid is a bit thin, so be gentle when squeezing it out or you might use more than you need. Read more


Hanna Thompson—July 18, 2025
My favorite dish soap. I will never stop buying this as long as the formula never changes! Leaves my dishes sparkling and I love the scents. Love that it’s non toxic and I don’t have to worry about harmful chemicals left on the dishes we eat from. Doesn’t dry my hands out, either. Read more