ATTITUDE

ATTITUDE Liquid Laundry Detergent EWG Verified HE Compatible Plant-Based Vegan Natural Laundry Soap Mountain Fresh Scent 40 Loads

77+ bought in the past month

$16.99

About this item

  • EWG VERIFIED: This laundry detergent liquid is EWG VERIFIED, ensuring it's made with clean ingredients according to the Environmental Working Group's standards. It's free from bleach, SLS, SLES, colorants, alcohol, or formaldehyde.
  • HIGH PERFORMANCE: Made with 98% naturally derived ingredients, this laundry detergent liquid soap cleans, refreshes, and removes stains, odors, and grease. It works with both conventional and High Efficiency (HE) machines, & lasts for 40 loads.
  • MOUNTAIN FRESH FRAGRANCE: Its aldehyde notes blend perfectly with freesia to create an airy floral blend matched with a mildly sweet combination of almond and vanilla. This blend will envelop your laundry in a fresh and comforting fragrance.
  • FORMULATED FOR WHITES & COLORS: This laundry detergent works in all water temperatures and is safe for both whites and colors. Effectively cleans clothes, towels, sheets, pillowcases, and sportswear without causing discoloration.
  • VEGAN & CRUELTY-FREE: This laundry soap liquid is 100% vegan and cruelty-free. Made for your well-being while respecting animals.
$16.99

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Product details

BrandATTITUDE
Item FormLiquid
ScentMountain Fresh
Unit Count67.6 Fluid Ounces
Material Type FreeEnzyme Free, Formaldehyde Free, Phosphate Free

Technical specifications

product_dimensions3.54 x 7.64 x 10.67 inches
item_weight4.82 pounds
manufacturerATTITUDE Bio Spectra
languageEnglish, French
item_model_number12045
best_sellers_rank#879 in Health & Household ( See Top 100 in Health & Household ) #19 in Liquid Laundry Detergent
specific_instructions_for_useMachine Wash
volume0.19 Cubic Feet
skin_typeAll
mildewresistantEnzyme Free, Formaldehyde Free, Phosphate Free
perfumeMountain Fresh
batteries_requiredNo

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Customer reviews

4.44,066 ratings

Customers say

Customers find this laundry detergent effective at cleaning clothes and appreciate its non-toxic formula that's safe for families and the environment.

★★★★★

Highly recommend if you’re looking for a cleaner detergent!

CustomerNovember 12, 2025

I’ve been using this laundry detergent for several months now and love it so much! It removes stains (along with a stain removal spray if they’re too bad) and keeps my clothes, towels, and blankets super soft. The mountain fresh scent is nice, but the lavender is my favorite! The only downside to it was that it used to be pretty hard to pour due to the wide opening, but they’ve fixed the design and made it perfect now (shown in photo)! Highly recommend if you’re looking to switch over to a cleaner brand but want to keep the quality! Read more

Review image 1
★★★★★

Using for baby clothes

meganJanuary 2, 2026

I’m using this to wash baby clothes only to save money. And my first impression is how great the quality is. It also kept the baby’s clothes nice and soft , and smells really nice and not over powering at all. Read more

★★★★★

CLEAN ingredients and a powerful clean!

AshleyJanuary 1, 2026

LOVE this detergent!! I mostly love the EWG verification, clean ingredients and subtle scent. Cleans clothes as expected, no leftover residue, no issues with skin irritation for my family and worth it for ingredient peace of mind. Read more

★★★★☆

Effective and safe !

DariaAugust 26, 2025

Pros: • Natural ingredients, safer for sensitive skin and kids’ clothes • Fresh, clean scent without being overpowering • Effective at removing everyday dirt and light stains • Eco-friendly packaging, feels more sustainable • Concentrated, so a small amount goes a long way Cons: • Struggles with very tough stains (needs a booster or pre-soak) • Slightly pricier than mainstream detergents • Scent may be too subtle for those who like a stronger “fresh laundry” smell Overall:Attitude is a solid choice if you’re looking for a safer, more natural detergent that’s gentle but still does the job. It might not be the best for heavy-duty messes, but for regular family laundry it works really well. Read more

★★★★★

Best Natural Detergent

Jonah JudiceAugust 13, 2025

I’ve tried so many natural detergents over the years, but ATTITUDE is hands down my favorite. It cleans just as well as the big-name brands, but without the heavy perfumes or questionable chemicals. I love that it’s EWG Verified—it gives me peace of mind knowing it’s safe for my family and the environment. My clothes come out fresh and soft every time, even in cold water. The bottle lasts longer than I expected, and a little goes a long way. Definitely worth the switch if you care about what’s touching your skin. Read more

★★★☆☆

Not so great

Gilbert PeraltaOctober 23, 2025

I really wanted to love this since it’s perfect for my sensitive skin. However, I’ve noticed that my clothes don’t smell clean after washing. I understand it’s supposed to be fragrance-free, which I actually appreciate, but the clothes just don’t smell fresh. I was hoping this could be a clean alternative to All Free & Clear, but unfortunately, I think I’ll have to go back — I just can’t stand clothes that don’t smell clean. Read more

★★★★★

Attitude for life

JSmithSeptember 23, 2025

I am on a journey to swap out the toxic products we use every day in my family (cleaning, beauty and everything food related) While I enjoy testing out the latest and greatest, my search has eased in the laundry category. This detergent has been a great find for my family and since we have started using, eczema issues have been significantly reduced. We are now on our fourth bottle. It gives me great peace of mind to find a product that’s safe for both my family and environment while still being effective. I can only comment about the mountain fresh scent as that it was the first I tried and loved. All clothes have come out clean, fresh and soft, without any heavy artificial scent. I use about 2 tbsp per load and have found that sufficient for our needs - so the bottle lasts longer. The fact that it is also formulated for high-efficiency HE machines makes it one less thing to think about. While the price tag is more hefty than commercialized brands, I’m ok with that knowing that it’s an EWG verified and aligns with my views on the use of cruelty free ingredients. If you’re looking for a detergent that’s effective, environmentally safe and gentle, this is the one. So far I haven’t had any issues with bottle leaks like others have mentioned. Since there are so many products in the attitude line, I’ll be happily continuing my testing my way through their brand. Read more

★★★★★

Excellent non-toxic laundry detergent

MariaPDecember 12, 2025

I bought this detergent because it was recommended by the Environmental Working Group. It cleans very, very well even in cold water, and it’s just as good as any traditional detergent you can buy but without all the toxic chemicals in it. Read more

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