My Only go to!!!
Best toothpaste I’ve ever used!!! I love that it’s fluoride free!!! Cleans excellent and freshens breath too!!! Read more

ATTITUDE












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Rated 4.6/5 across 869 reviews — highly regarded by customers.
Customers find this toothpaste leaves their teeth feeling clean and fresh, with good taste that doesn't leave a lingering aftertaste, and appreciate its clean ingredients and EWG verification.
Generated from the text of customer reviews
Best toothpaste I’ve ever used!!! I love that it’s fluoride free!!! Cleans excellent and freshens breath too!!! Read more
I’m really impressed with this whitening toothpaste. The peppermint flavor is refreshing without being overpowering, which makes for a pleasant brushing experience, especially first thing in the morning. It has a smooth texture and doesn’t feel gritty like some natural toothpastes. I love that it's made with clean ingredients, and it leaves my mouth feeling fresh and clean every time. I also appreciate that it’s whitening without harsh chemicals or fluoride, which is a win for anyone looking to simplify their oral care routine. Bonus points for the ewg-verification, eco-conscious packaging and cruelty-free formulation. At this price point, definitely a go-to natural toothpaste that gets the job done. Read more
Founds this brand on the EWG for its non toxic ratings/score. Tastes good and works. Read more
Love this product, perfect taste and mintiness. Read more
I don’t think this toothpaste was too bad for the value of money. It did seem effective in cleaning my teeth and the taste was not bad. My teeth felt clean, and the toothpaste quality was not bad, but it did not help any teeth sensitivity I probably will not use this brand again Just because it wasn’t as strong and didn’t seem as effective as the Himalayan boutique brand that I currently use for myself and my kids. Read more
Great toothpaste. I've been using for over a year in the evening. I use fluoride toothpaste in the morning. I feel it keeps my teeth bright. Read more
This toothpaste makes my mouth feel really refreshed it’s just great Read more
We used brand-name toothpaste for years before learning how many harmful ingredients they contain. As part of a bigger effort to reduce toxins in our personal care routine, we decided to give this one a try—especially since we’ve had great experiences with other Attitude products. Let me start by saying I really do like this toothpaste. That said, it took a few uses to adjust because it doesn’t foam like traditional toothpaste. But, like most changes, it just takes a little time. Now it feels totally normal. My mouth feels clean, my breath is fresh, and best of all, I’m no longer exposing myself to unnecessary chemicals. Definitely worth the switch. Read more
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