COLORCHARM Powder Hair Lightener Up to 7 Levels of Lift Dust Free Packaging May Vary

Excellent lightener, this product works really well, lightens easily, left my hair feeling softer and healthier than it did prior to lightening. Also, the powder is white so you don't have to worry about it tinting the hair blue/Grey like many of the blue powders do. Comes in a bag inside the tub with measured scoop. This is my go-to #1 choice for lightener and it's always a decent price. I use the 32oz of color charm developer with this(I do half 30volume and the other half 20volume) mixes really well, gentle on hair, affordable, no complaints. Read more

I used this with 30 volumes developer to take off a bunch of black dye from my ends, and it tuned my hair back to a slightly lighter than normal copper red. Perfect, and didn’t burn my hair off. Watch your timer and check the lift as you go along. It takes off even permanent dye. Read more

Works great Read more

I was a hairstylist for 10 years. I let my license lapse and was hoping this was comparable to professional product. It far exceeded my expectations. I used Matrix (mostly V-Light) and this is the best bleach I’ve ever tried! Beautiful, neutral results in a short processing time. Read more

I purchased the ColorCharm Powder Hair Lightener to bleach my hair, which had been previously dyed and had multiple layers of color. My hair is usually very difficult to lighten, especially after being dyed dark, so I was a little cautious going in. I was honestly impressed with how well this lightener worked. Even on pre-dyed hair that typically resists bleach, it lifted very effectively. I used two rounds from a small packet, and the results were even and noticeably lighter without completely destroying my hair, which is always a concern with bleaching. One thing I really liked is that it actually does what it claims—this is a solid option if you’re trying to pre-lighten hair that’s been colored before or has multiple shades. It saved me from needing a much stronger or harsher product. I’d definitely recommend this to anyone who needs to lift stubborn, previously colored hair before applying a new color. The only reason I’m not giving a full 5 stars is because bleaching always comes with some dryness, but overall this product performed very well. I would confidently give this a strong 4 to almost 5-star rating and would consider using it again. Read more

I’ve been dyeing my hair since I was 12. I’m almost 40 now, and after decades of saying “I’ll never bleach again,” guess who ends up with $30 worth of tiny packets or some sad drugstore box bleach? Yep. Me. Every time. So recently I had a grown-up moment and finally decided to be smarter with my money. I bought the big 1lb tub of Wella ColorCharm Powder Lightener—because honestly, Wella has been one of my go-to brands for years, and buying the tub on Amazon is way cheaper than hitting up the beauty supply store like I used to in my reckless youth. I mostly use this for my “money piece”—you know, the part of your hair that screams look at me and gets a fresh fantasy color every few weeks. This bleach handles that job beautifully, lifting my dark brown (almost black) natural hair to a warm blonde in about 45–50 minutes. That red/yellow tone it leaves is perfect for the pinks, reds, and purples I usually use—it actually helps my fantasy colors pop. It also works well with other brand developers, but if you want smoother, more consistent results, I still recommend Wella’s developer. It just vibes better with the powder, like a good hair duo should. Of course, this is bleach—not a magic wand. It works best when your hair is in good shape. Trust me, I’ve ignored my own advice before and walked away with crunchy, straw-textured ends. That’s not Wella’s fault—that’s me thinking coconut oil can undo months of heat damage. (Spoiler: it can’t.) Pro tip: Mix it fresh, measure properly, and work in small sections. Bleach waits for no one. If one side of your head gets a 20-minute head start, rinse it first. All in all, this stuff delivers. It lifts reliably, doesn’t puff up like a science fair project, and hasn’t let me down. Read more

Very satisfied with this powder lightener. I’ve been using this brand and their developer for almost a year now for DIY bleach and tones at home and it’s never done me dirty. I have thick red/caramel natural hair and this lightener easily takes me to a bleach blonde that I can then tone without leaving my hair feeling damaged. The instructions are also super straightforward. I don’t have any cosmetology experience and was able to easily understand how to use this product. Read more

Use this to lighten my hair and it works the besssttt. Doesn’t donate my hair like other products. Will continue to buy. Read more