ion

Ion Bright White Powder Lightener 1 lb

4.8

$51.58

About this item

  • Suitable for all application techniques, on and off the scalp
  • Gluten and cruelty free (Product not tested on animals)
  • Available in 1 oz. or 1 lb.
  • Up to 7 levels of lift
  • Need a lift for your next hair color? Look no further than ion Color Brilliance Bright White Powder Lightener. This conditioning dust-free formula is infused with coconut chia seed and sunflower oils and provides up to 7 levels of even lift. Mixing with a developer creates a creamy consistency that’s suitable for all application techniques both on and off the scalp. From volumizing to smoothing moisturizing to color-protecting ion shampoos conditioners stylers and treatments are formulated to always provide impeccable professional results for all hair types. No matter what your hair needs ion has the perfect solution for you. Suitable for all application techniques, on and off the scalp; Gluten and cruelty free (Product not tested on animals); Available in 1 oz. or 1 lb.; Up to 7 levels of lift Rated 4.8 out of 5. Customers find the powder lightener effective, with one noting it lifts roots to level 9, and they appreciate its consistent quality and gentle application.
Specification

Product facts

Key details

Brand
ion
Hair Type
All
Item Form
Powder
manufacturer
Arcadia Beauty Labs LLC
best_sellers_rank
#24,762 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #241 in Hair Color

Dimensions and fit

dimensions
‎ 6.06 x 4.02 x 3.98 inches; 1 ounces
Item Weight
1 Ounces
Product Benefits
Provides versatile application, is gluten-free and cruelty-free, and lifts up to 7 levels while conditioning the hair with nourishing oils. See more
package_dimensions
6.06 x 4.02 x 3.98 inches; 1 ounces
Overview

About this item

  • Suitable for all application techniques, on and off the scalp
  • Gluten and cruelty free (Product not tested on animals)
  • Available in 1 oz. or 1 lb.
  • Up to 7 levels of lift
  • Need a lift for your next hair color? Look no further than ion Color Brilliance Bright White Powder Lightener. This conditioning dust-free formula is infused with coconut chia seed and sunflower oils and provides up to 7 levels of even lift. Mixing with a developer creates a creamy consistency that’s suitable for all application techniques both on and off the scalp. From volumizing to smoothing moisturizing to color-protecting ion shampoos conditioners stylers and treatments are formulated to always provide impeccable professional results for all hair types. No matter what your hair needs ion has the perfect solution for you. Suitable for all application techniques, on and off the scalp; Gluten and cruelty free (Product not tested on animals); Available in 1 oz. or 1 lb.; Up to 7 levels of lift Rated 4.8 out of 5. Customers find the powder lightener effective, with one noting it lifts roots to level 9, and they appreciate its consistent quality and gentle application.

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Product videos

Product video 1

Customer reviews

8 reviewsPositive

Rated 4.8/5 across 8 reviews — highly regarded by customers.

  • 100% of sampled reviews are from verified purchases.
  • 88% of sampled reviews give 4–5 stars.

Customers say

Customers find the powder lightener effective, with one noting it lifts roots to level 9, and they appreciate its consistent quality and gentle application.

Generated from the text of customer reviews

Reviews with images

Customer review image for Best bleach (other than in salons)Customer review image for Great LightenerCustomer review image for My favorite bleachCustomer review image for My favorite bleachCustomer review image for My favorite bleachCustomer review image for My favorite bleachCustomer review image for Must buy
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★★★★★

An amazing product! Very pleased!

This bleach is incredible. I used it with a 30 vol developer and a little conditioner stirred in to dilute it for hair damage prevention purposes, and I'm not disappointed. I was bleaching out black, so I did have to use it twice in order to get the color out, but it worked very well. It went from black to a very nice brown (which was perfect bcs I was going ginger but my dye was a little bright, so I needed a darker color to contrast that.) My hair doesn't feel damaged at all, it's still soft as can be. Very good product. Read more

IzabellaVerified purchase
★★★★★

This

I have been using this to lighten my roots works pretty well seems gentle on hair Read more

CustomerVerified purchase
★★★★★

Best bleach (other than in salons)

I’ve tried many powder lighteners and always go back to this brand. This has been my go-to for a while now because it’s always a consistent quality. Other powders don’t lift nearly as well as this one. It definitely lifts at least 4-5 levels. It’s also best to cover your bleached parts with hair foil or syran wrap because when this bleach dries, it no longer lifts. So covering your bleached parts with foil or wrap can help keep the bleach activated longer, thus lifting more for a brighter blonde. Also keep in mind you will still need a toner (but that goes for any powder lightener). Any powder bleach will lighten your hair but in order to get the brassy/unwanted tones out, you HAVE to tone your hair afterwards. After bleaching, I use Wella toners (T18 or T28 - sometimes both) and my hair always looks like I came from the salon. Read more

Customer review image for Best bleach (other than in salons)
PhilVerified purchase
★★★★★

Quality

Perfect and excellent quality Read more

Ailyn OrtegaVerified purchase
★★★★★

Great Lightener

This powder lightener works really well and gives a clean, even lift up to about 7 levels. It mixes smoothly, is low-dust, and applies evenly without excessive swelling. My hair felt less dry than with other lighteners, which was a nice surprise. Overall, it delivers bright blonde results with minimal damage. I would definitely repurchase and recommend it for both at-home and professional use. Read more

Customer review image for Great Lightener
AngieVerified purchase
★★★★★

My favorite bleach

My roots are a level 6 or 7 and this lifts my roots to a level 9 with 20vol in 50 minutes! I also used this bleach to do my entire head when I first went pink, and it worked great! I got to about a level 7/8 which was fine in my case because I was going pink! If I were to do it again, I'd use 10vol on the back and 20vol on the front for evenness in lift! Now that I only touch up my roots every 4-6 weeks, it works out great! Your hair will be DRY, so I 1000% recommend K18 molecular hair mask for afterwards! I usually wait a day before putting on hair dye, but I also just do my hair late at night 🤣 Read more

Customer review image for My favorite bleachCustomer review image for My favorite bleachCustomer review image for My favorite bleachCustomer review image for My favorite bleach
CustomerVerified purchase
★★★★

Doesn’t destroy my mixed girl curls!

Love this lightener, it works fast and with little enough damage that I can use it on my teen (med-light brown dead straight dense as all get out but fine strands down to her hips) with a 30 vol without fallout. My hair is natural black/“darkest brown” 3c curl so I use it with 20 for grey coverage and 40 for the hot pink third of my head. It doesn’t interrupt my curls or fry or gummify my hair, but my only complaint is that it doesn’t damage the greys enough so to speak, so they tend to come out a bit lighter and fade faster which looks weird if I get lazy with touch-ups. By far the most cost and time efficient powder I’ve tried though, and very little damage. Just like any hair bleach, keep the fan on though unless you want to cry. Read more

TaylorsmomVerified purchase
★★★★★

Must buy

Absolutely worth buying. I paired it with Olaplex No. 1 and had zero breakage. It lifted beautifully and left my hair feeling strong. I’m very impressed with this bleach. Read more

Customer review image for Must buy
TorresVerified purchase

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