e.l.f.

e l f Lash N Roll Mascara Curling Mascara For Visibly Lifted Lashes Lifts Separates Lashes Long-Lasting Formula

50+ bought in the past month

$7.00

About this item

  • MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever.
  • SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash.
  • PRECISION APPLICATION: This mascara's double-sided and curved silicone brush works to separate, lift, and curl each lash.
  • LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$7.00

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DeliveryFriday 24 Apr – 30 Apr
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Product details

ColorBlack
Product BenefitsLifting, separating, long-lasting, smudge-resistant, flake-resistant
Special FeatureNon-Flaking, Smudge-Proof
Brande.l.f.
Item FormLiquid

Technical specifications

product_dimensions5.81 x 1.26 x 0.71 inches; 0.32 ounces
item_model_number83071
upc609332830714
manufacturere.l.f. Cosmetics
best_sellers_rank#1,868 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #35 in Mascara

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Customer reviews

4.49,609 ratings

Customers say

Customers find this mascara to be of good quality and appreciate that it doesn't clump or smudge, coming off easily with makeup wipes.

★★★★★

I love this mascara! I love the price too!

MariaOctober 20, 2025

e.l.f. Lash ‘N Roll completely exceeded my expectations. The curved brush actually lifts and separates my lashes instead of just coating them, and the curl holds all day without flaking or smudging. One coat gives me a natural, lifted look, and two coats add drama without turning clumpy or spidery. The black shade is rich, and it doesn’t irritate my eyes like some pricier brands have. I’ve spent three times more on mascaras that didn’t perform half as well. This one gives me definition, length, and curl that looks like I actually put effort in, even when I’m rushing. It removes easily, wears comfortably, and feels like a hidden gem in the drugstore aisle. For the price, it’s an absolute steal and one I’ll keep repurchasing! Read more

★★★★★

My favorite mascara for lifted, separated lashes

FM findsDecember 3, 2025

This mascara quickly became my go-to. It really lifts and separates my lashes without clumping or flaking. The formula is smooth and easy to apply, and it stays put throughout the day without smudging. I like that it makes my lashes look defined and full without needing multiple coats. Pros: – Lifts and separates lashes nicely – Smooth, easy-to-apply formula – No clumping or flaking – Long-lasting throughout the day Cons: – Brush might not be the right fit for you if you prefer softer ones Read more

★★★★★

This is an absolute winner!

KimberliJanuary 12, 2026

This is actually, hands down, the best mascara I have ever had. I have purchased expensive, big named mascara before, that was not anywhere near as good as this elf mascara! I am beyond excited to have found such an affordable, amazing mascara! No clumps! It actually does curl and locks the curl in place all day! It's completely buildable, without clumping up and gooing together! No flaking or smudging. I also have extremely sensitive eyes and am a contact wearer. This was not irritating in the least! That's a huge plus! Thank you Elf, for the perfect mascara! Read more

★★★★☆

Great For Everyday Use

Jaycee MitchellJanuary 3, 2026

I have very short, straight, and blonde eyelashes, and this product definitely does a nice job of enhancing their appearance. In terms of application, it is one of the better mascaras I've applied. It doesn't clump easily, and it lasts all day without coming off under/around my eyes. You can probably get by with crying for at least 20-30 minutes without it smearing off (as long as you don't rub your eyes). That said, it CAN come off easily (when you want it to) if you just wet your lashes with water/makeup remover and let it sit for a little while. One tube usually lasts me around 6 months before it gets too dry/clumpy. Read more

★★★★★

My new favorite

Jake StarrDecember 31, 2025

I love love love this mascara—easy on, easy off with minimal smearing ever. I thought that I’d never find a mascara that didn’t end up making me look like Uncle Fester within a few hours, but this one doesn’t do that. No clumping either. I couldn’t be happier with it. Read more

★★★☆☆

Nah. Won't buy again.

Dale DeckardDecember 24, 2025

Don't care for the final touch. Doesn't extend length, felt heavy and clumpy. Going back to m y diehard. Read more

★★★★★

Affordable, Beautiful and Worth the Auto-ship!

Rainforest BelleNovember 29, 2025

I'm over 50 and simply LOVE this mascara. I love it so much it's on auto-ship every three months. (I did the 3-month auto-ship because I think the mascara looks better when it's refreshed on a regular basis. e.l.f. Lash 'N Roll Mascara doesn't smear or clump. I definitely notice a difference in that it makes my lashes look long and thick, without being caked too heavy in product. It also separates the individual lashes rather than clump them together. I've never had any issues with allergic reactions or interference with my contacts. Read more

★★★★★

Elf mascara

13th floorDecember 18, 2025

This mascara is great for women who want a more natural look. The subtle enhancement is nice for older women who no longer want bold dramatics in makeup. The mascara is non clumping and lasts all day without flaking yet removes cleanly and easily at the end of the day. I especially like that it's available in brown as I'm a senior woman who desires a soft look. Read more

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