Best overall laundry detergent.
Removes stains as a spot treatment, does not fade colors, brightens whites, mild scent, removes odors and does not cause skin irritations. Read more
Departments

Era
In Stock
In Stock
| Brand | Era |
|---|---|
| Item Form | Liquid |
| Scent | Original |
| Unit Count | 154.0 Fluid Ounces |
| Material Type Free | Phosphate Free |
| package_dimensions | 11.69 x 11.46 x 6.42 inches; 10.65 Pounds |
|---|---|
| item_model_number | 80369875 |
| date_first_available | February 1, 2023 |
| manufacturer | Procter & Gamble |
| best_sellers_rank | #8,441 in Health & Household ( See Top 100 in Health & Household ) #86 in Liquid Laundry Detergent |
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Customers say
Customers find this laundry detergent effective at removing stains, particularly grease, and appreciate its light fresh scent.
Removes stains as a spot treatment, does not fade colors, brightens whites, mild scent, removes odors and does not cause skin irritations. Read more
Great product! Only one I can use. Easy to pour as well Read more
I mean, that's average. Obviously some days I am just like 'not today' and then double up for two days after. Ultimately, Tide Ultra Hygienic Clean would be my choice if I had unlimited funds, but given I buy 4 of these 154 ounce containers A MONTH, I have to go with what I can afford that works well for food and urine. (Medically fragile, intellectually and severely physically disabled adult 'child', that's why). When I know a load is going to be tougher, I'll add 1/4 cup dishwasher detergent for the extra enzymes that are needed for those two 'soils' and add an extra rinse cycle. This is the frugal alternative that is second best, beats out ALL the others (TRUST ME, I've tried everything over the last 26 years!). Read more
I've used this for years! works good, & my family has dirty clothes!! lol couldn't find in stores for years, till I tried searching here! Yea!! The enzymes in this really work on deep dirt. I love the price here too!! Thanks Amazon! ERA works & is much safer for the environment, than others!! (TIDE, CHEER, ETC.) Those detergent's really stink too! Way to overpowering for my senses! IMO, if it smells of chemicals, THAT, STRONG, It's BAD for you!! ERA, works good, doesn't smell overpowering, ( before & AFTER, ) washing! Best deal out there! Get ERA instead! , you'll be surprised how clean your clothes will be. So much healthier for you too! Read more
Great product works beautifully but the manufacturer has taken Era off the store shelves this is the best on the planet doesn't make any sense best scent non allergic no reason to remove from brick and mortor stores Read more
I love Era it works so well for dirty work clothes. Read more
This is the best laundry detergent I’ve ever used. It always gets the stains out. DISAPPOINTED that has doubled in price. Will not purchase in the future until the price drops. Read more
This detergent is very good and reasonably prices. Unfortunately my local grocery store no longer stocks it so I buy it online. Read more