Ammy—January 14, 2026
Sooo good! I love it so much and I feel like you barely have to put on any of it to see it! It lasts as well and definitely worth it for the price 💗 But just a heads up the for oily eyelid girlies that it can smuge for them so I would recommend the elf mascara for oily lids! Overall, such an amazing product!! Doesn't deserve all the hate 😋✌️ Read more
Jill Parlove—November 30, 2025
I've bought this mascara a few times now and I love it. I have barely there lashes and this gives definition and lift and isn't clumpy or weighs them down. There is a bit of a weird smell at first but it goes away when it's dried. I really love that this mascara doesn't smudge and smear at all. Also it's not a tubing mascara but it is buildable. Read more
Kim LeRoy—December 25, 2025
I bought this mascara because I thought it would finally be one that wouldn't transfer, but it does. By midday I still have raccoon eyes. Better than some other formulas and doesn't irritate my eyes or skin but transfers to my undereyes. Read more
Kris—November 28, 2025
Looks good when applied and comes off easy but doesn't last long-- it doesn't appear to flake or but does smudge slightly and it is barely noticeable after a couple hours. Also I have used many tubing formulas and this does not act like one-- doesn't go on like one and doesn't come off like one. Read more
June—December 19, 2025
I got recommended this by a gal on Youtube, and I really liked this! The formula is light, and gives a natural sort of look, which I really like. It adds length, and it's super easy to remove since it's a tubing mascara: you only need water. My only problems are that, if you use too much there will be some fallout; but after a full day of wearing it, there was no more fallout than when I first put it on. Since it isn't a waterproof mascara, this probably won't be the best for someone whose eyelashes turn downward. I noticed that when it dried, my lashes fell just a little bit compared to when they were just curled. Read more
Becky—December 30, 2025
Great product that never smudges. Washes off easily with water! Read more
Alicia N—January 4, 2026
I purchased this with high hopes. The skin surrounding my eyes tends to be on the oily side, which can spell disaster for many mascara formulas. Unfortunately, this product couldn't stand up to the combination of oily skin and my habit to rub my eyes (thanks to everything from allergies to general anxiety, headaches, or it being any given day of the week...). Ironically, I find that I have far *more* undereye residue, flaking, smudges, and the dreaded panda eye effect when using this product than when using my preferred mascara (I love the washable curling mascara from elf; it doesn't produce as dramatic an effect as some others, but is a reliable daily wear for me). Maybe this product would work better with a primer, but almost every primer I've used clumps like crazy, is hard to cover, takes forever to dry, or some combination of the three. It's possible that this mascara simply doesn't jive with my skin chemistry - I've tried the Princess mascara from this brand and, despite the rave reviews it has received from beauty editors to work colleagues alike, I always end up with a smeared mess and a flurry of expletives as I clean up for the hundredth time every time I wear it. Maybe your pH or oil level will work differently and you'll have a great experience (I hope you do! For the price, this would be an amazing find if it does for you what it doesnt for me!). As for me, I'll stick with my tried and true favorite and leave this product for the folks it works for. Read more
Adelyn Hower—December 30, 2025
Pretty good mascara, I love how easy it is to remove but it doesn’t hold curl well Read more