Essential Oxygen BR Certified Organic Toothpaste for Whiter Teeth Fresher Breath Happier Gums Tooth Sensitivity Peppermint 4 Ounce

I love that this product is vegan, organic, cruelty free and works! It’s everything I need in a toothpaste. While I clean my teeth there’s no toxic or harsh chemicals. Instead it’s just effective natural ingredients and even healthy ingredients for my mouth and body. Certified organic gives me peace in mind that it’s not containing any chemicals such as herbicides or pesticides either. Being vegan and cruelty free is the lifestyle I strive for. I also like the texture. Smooth not grainy and flows well out of the tube onto the brush and while brushing. The only thing to get used to is it doesn’t have a strong flavor or sud up too much but this is completely normal for natural products. I feel it’s still doing it’s job we just need to stop associating clean as lots of foaming suds and strong odors or flavors. Please eventually move to a fully eco friendly packaging instead of virgin plastic. Maybe even just a glass jar with metal lid all recyclable. All in all a great product and all I will buy. I use the three step protocol with the mouthwash and the tooth polish. Please never stop making these products! Read more

Third party tested CLEAN toothpaste! Great flavor and leaves your teeth feeling clean and refreshed. The biggest thing is that you do not have to worry about toxic heavy metals in this toothpaste. Zero Fluoride too! Great value for your money in a 2 pack. Read more

Organic tooth paste, without the fluoride. Not course and soothing taste not overwhelmingly minty. Read more

Seems to be a safe brand (hope it is!) But it's pricey, and the bottle seems like it's full of air and not enough toothpaste? Taste is okay, doesn't have a strong mint flavor so my mouth doesn't feel as fresh when brushing with this, but I would rather have that than another toothpaste with chemicals, fluoride just for a strong mint taste. Read more

This toothpaste takes a second to get used to, it’s like brushing your teeth with a plant and a totally different experience but hang in there you won’t regret it . My teeth and gums have never been happier not dealing with toxins . My teeth don’t bleed anymore and are honestly so much whiter . I am nervous about them turning a crown grey from other reviews but it hasn’t happened to me yet . LOVE THIS PRODUCT! Highly recommended Read more

This junk literally ruined my teeth. I attached before and after photos for all to see. It turned my teeth brown and demineralized them. Do not buy into the “clean“ ingredients BS because this will ruin your teeth. I’m so incredibly angry. Reading the Amazon reviews I can see that I am not alone in my experience. I honestly would not be surprised if they got slapped with a class action lawsuit in the near future. Bottom line 10000% avoid this garbage like the plague. Read more

its more like a gel than a paste, but ingredients seem great. tested for lead and other toxins. seems great. Read more

Hmmm, hard to evaluate. I prefer the minty freshness of NORMAL toothpaste. This toothpaste doesn't taste good and the mintyness sp? could definitely use a boost. Frankly, it doesn't taste good at all. If Crest is a 10/10, this is probably like a 6/10. The feel of the brushing isn't as good either, I get a lot of squeaking, like washing a window and the container doesn't hold much. For people who don't mind using regular toothpaste, this stuff sucks. Don't even bother. Would I buy it again. Yes, yes I would. Why? Well when I found out all of the toxins that are in virtually all normal toothpaste, this became almost the only option. I prefer my toothpaste Cadmium, Mercury and Arsenic-free. Seriously, these are major poisons. How can they even be allowed in something you put in your mouth. Maybe because you are not supposed to swallow it? I don't know. But until I feel there is a safer brand, I'll be suffering through this. I have gotten used to it too. In the end, it's really not that big of a deal compared to your health. Read more