Foundation by No Makeup Makeup Conceal Correct with Long-Lasting Buildable Formula Lightweight Soft Finish Cruelty-Free Vegan Fragrance-Free Light

LOVE this makeup!!! Perfect match to my skin! No settling into creases. Lasts all day. Perfect all around!!! Read more

I really, really like this formulation. It's just the right amount of coverage. Not too dry, not too glowy, and isn't sticky or tacky. It seems to last the full day for me. I have a few fine lines and wrinkles, and a bit of rosacea, especially after a hot shower. Just a bit of foundation covers my red/ruddiness nicely, and I haven't noticed that the product settles in my fine lines. I originally purchased a color that didn't suit me very well, but NMM's customer service was very helpful, color-matched me, and was easy to work with. I've since decided I'd like to get a much, much darker shade (for my skintone) to use as a bronzer, plus a brush. My one regret is that I didn't get the brush. I thought "We have brushes at home." but have come to regret that decision based on the social media marketing I'm seeing. I've barely made a dent in the product, but for my next purchase I'll include the brush. Read more

I started using this a while ago and was surprised how much I like it. Mine came with a brush which makes it so easy to apply. I saw it here on Amazon for a lower price and ordered it! I was getting low and am happy with this No makeup makeup. It's very light like your're wearing nothing at all. I do not wear heavy makeup so this is really nice. You can apply it as light or as heavy as you want. The colors are true. Would love to see it with an SPF. Read more

Hard to apply, coverage not as good as touted. Just because a celebrity or make-up artist endorses something doesn't mean it's great. I feel they let their name do the selling, not the product itself. Worse part is to return the product, it has to be returned to a Whole Foods store; closest one to me is close to 100 miles. Another Product where Amazon should be up front about the where & when of returning. They are betting you won't go to the trouble. Read more

This is okay and does have good coverage Good for everyday look Read more

Nice coverage and seems not to crease. Buildable Read more

Did not expect this to be great but it’s now top of the many foundations. It’s best to apply with a brush then sponge blend IMHO. I think it looks better with a smoothing primer and powder. It still feels like skincare after all day wear. Worth the money. Read more

I wear foundation every day…. I have nice skin but it has a bit of discoloration over the years. I’m 57 years old and work in a profession that really requires me to wear a full face of make up every day. I am always looking for foundation where I don’t have to put a lot of it on, that doesn’t look pancake like, that stays on all day, that is the perfect color for me and makes me feel like I’m barely wearing anything so my skin can breathe. I was skeptical of this product, hadn’t tried anything from this brand before and have always used liquid foundation. Boy WAS I SURPRISED! From the very first time I applied it I was quite literally blown away. Way less product is needed than my liquid foundations. Looks like I’m not wearing anything but makes my skin look so even and smooth. Lasts all day long. I’m seriously obsessed! I’ve bought three more so I don’t run out. I have used no other foundation since trying this one even though I have a ton of other foundations in my drawer. My go to color is “almond”. Its is the perfect shade for me. I have light to medium skin with a yellow u see tone vs a pink undertone. I’ve never been so surprised by a foundation product before. Read more