gowwim

Gowwim Texture Powder Instant Oil Control Matte Finish Hair Texture Styling Volume Powder Long-Lasting Volume for Men Women

4.2(6)

61+ bought in the past month

$12.99

About this item

  • 【Instant Oil Absorption & Volume Boost】The texture powder absorbs excess scalp oil in seconds, turning greasy, flat hair into fluffy, textured styles instantly. Adds visible fullness to fine or thin hair—no more limp, lifeless locks. Achieve a "just-washed" fresh look without water, even on busy days
  • 【Effortless 360° Rotating Design for Precision】Never waste product again! The innovative rotating cap allows you to dispense the perfect amount of hair powder directly where you need it—right at the roots—for easy, mess-free application every time
  • 【Gentle, Hair-Safe Formula】The hair texture powder is made from mild, non-irritating ingredients that won’t damage hair or irritate sensitive scalps. No flakiness, stickiness, or heavy residue—keeps strands soft to the touch while maintaining style. Safe for daily use and all hair types (straight, wavy, curly, fine)
  • 【All-Day Hold & Easy Rinse】Delivers long-lasting hold that keeps styles intact from morning meetings to evening dates—no midday collapse. Washes out the styling powder easily with just water, leaving no buildup behind. No need for harsh shampoos to remove product
  • 【Portable & Perfect for On-the-Go Use】The hair styling powder fits in pockets, purses, or travel bags—ideal for touch-ups anywhere. Perfect for work, vacations, last-minute events, or post-gym refreshes. Never let oily hair catch you off guard again
$12.99

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Product details

Brandgowwim
Hair TypeDry
Product BenefitsVolumizing
Item FormPowder
ManufacturerGowwim

Technical specifications

package_dimensions7.36 x 6.54 x 1.85 inches; 1.45 ounces
manufacturerGowwim
best_sellers_rank#298,284 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #167 in Hair Root Lifting Powders

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Customer reviews

4.26 ratings
★★★★★

Lightweight Volume That Actually Holds (Without Grease or Buildup)

samanthaFebruary 5, 2026

I have fine but dense hair that tends to get weighed down as the day goes on—I usually have to wash my hair at night because it just starts feeling heavy and flat. This texture powder has been a game changer for me. The Gowwim Texture Powder adds instant lift at the roots and a matte, oil-controlled finish without making my hair feel sticky, crunchy, or dirty. A tiny amount goes a long way, and it revives volume even later in the day when my hair would normally be completely limp. It gives that airy, undone texture without looking over-styled or greasy. I especially appreciate how lightweight it feels—no residue, no scalp irritation, and no need to overload product to see results. That said, hair texture varies, so results may differ depending on thickness and oil production, but for my hair type this works extremely well. Great value with the dual containers, easy to use, and genuinely effective. I’ll definitely keep this in my rotation. Read more

★★★★☆

Provides root lift!

LynnFebruary 5, 2026

I grew up in a family of hairdressers, so I know my way around hair products. This product does what it’s supposed to do like similar salon products and that’s to provide lift at the roots. It lasted two days in my hair before I washed it out, which is solid. My hair is thinning around my hairline and face, and my scalp runs dry. I only used five puffs near my roots on one side of my head to test it out for some lift. I didn’t apply it directly to my part because it will leave a visible cast—I sprayed underneath instead. My hair is very long about 8” past my shoulders, and the lift was still noticeable. If you have shorter hair, the results will probably be even more dramatic. Products like this all work basically the same way and use similar ingredients. They coat your hair with a gripping powder that coats your hair and creates lift. This is NOT a dry shampoo! It’s way more intense. It adds texture and leaves a coarse, dry feeling wherever you apply it, so keep that in mind. If you’re texture-sensitive, skip this and go for something else. This actually keeps your roots lifted, unlike mousse or hairspray, which don’t last long on my hair type. If you want real staying power, this delivers. Read more

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★★☆☆☆

Difficult to apply for minimal effect

Tower GuyFebruary 15, 2026

The media could not be loaded. The first thing to note about this product is that the instructions are a complete zero, very poor attempt at Chinese to English translation (see photo). My wife came to me puzzled by how to apply the product, and I didn't figure it out either. She finally realized the container was made like a spray pump bottle and you're supposed to push down on the unmarked cap to expel powder out of the tube. Who knew? As you can see from the video, even using two hands this is an awkward motion, it works much better of someone else applies it for you. A good percentage of the product goes up in the air also! So how does it work? Pretty simple, it's just a modern twist on the dry shampoo products of the 1960's and 70's like Minipoo Dry Shampoo and Clairol Psssssst! The container is fairly travel friendly which could be a selling point, but it's not an economy buy, there's only 4 grams (0.14 oz) inside, so I don't think you'll get more than a handful of uses. Try this instead: Take a clean dry hand or bath towel and vigorously rub your hair for a minute as if you were drying it. Presto, same effect! The towel will redistribute oils from the hair roots, soaking up some of it, and add texture and volume to the hair, for free! The product I received was branded "Sevich" instead of "Gowwim" but appears to be the same product, called "Miracle Volume Powder." Again, maybe for travel use, or for an emergency dress up occasion when you don't want to muss your hair using my dry towel trick. Otherwise, I can't recommend for regular use.... Read more

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★★★★★

This is NOT dry shampoo

Lah in OmahaFebruary 4, 2026

I like to shower at night before going to bed so any volume I get from blow drying my hair is lost while I am asleep. This texture styling volume powder is a game changer! I no longer have to fight my hair or over tease it or add a ton of hair spray to get the volume I want. A few strategically placed pumps of this powder takes my hair from flat and bedhead to polished and ready to go in less than 30 seconds. I really like that the pump puffs out a small amount of powder per pump so you can build on how much you want in a specific spot rather than over using the product and having to scramble to get the white residue to blend in, like others I have tried. I keep one in my bathroom for daily use and the other (this comes as a set of two) in my travel/gym bag so I have it available on the go. I love it and will order more. Read more

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★★★★★

The Ultimate "Cheat Code" for Flat Hair

vhdrFebruary 5, 2026

I’ve been testing out this Gowwim texture powder, and the 360-degree rotating nozzle is a total game-changer for hitting the roots exactly where you need them. It’s a great way to get that salon-style volume without the weight of traditional sprays. ​Strengths: ​Precision: The rotating cap allows for targeted, mess-free application. ​Multi-Tasking: Acts as both a styler and an oil-absorbing dry shampoo. ​Portable: The compact bottle is perfect for a quick refresh before a meeting or a date. ​Weaknesses: ​Texture: Over-applying can leave hair feeling slightly "chalky" or stiff. ​Thick Hair: Those with very heavy or thick hair might find the hold isn't strong enough for long styles. ​If you’re looking for a quick, travel-friendly way to give your hair an instant boost of life and volume, this is an essential tool you should definitely have in your grooming kit! Read more

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★★★★★

Easy to use and effective

M n JFebruary 1, 2026

This texture powder is very effective in giving the hair the clean, full look in an instant as it absorbs all the oil right away. It is perfect on those days when I am in a hurry. It is so easy to use. Basically, shake the bottle, aim the nozzle at the root of the hair and massage the powder in. I love that it is gentle on my sensitive scalp and does not cause any irritation. It is so compact and lightweight. I bring it with me when I travel. A little spray is all that is needed and fresh looking hair is achieved without a wash. Highly recommended for busy people and people who travel a lot. Read more

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