I've been using only charcoal toothpaste for the last few years, and always on the hunt for a better one. I think I might have found it with Hello toothpaste here. For awhile now, I've been using Cali White and I honestly don't get the hype. It was cheaply made, doesn't foam at all, gives off a strange odor and it doesn't clean my teeth properly at all! With Hello toothpaste, it was everything I've been looking for - a quality-made product with foam and has an effectiveness of whitening my teeth (even upon first use). I am only giving it four stars for now as it has been very recent since I've purchased this and the verdict is still out, but so far so good! Read more
This toothpaste is AMAZING! I've never been so happy with a toothpaste before! And I swear my teeth looked whiter after one use. It could be the contrast with the charcoal, but my kids said their teeth looked whiter as well. I also love that its fluoride free. The ONLY downside, and it has nothing to do with this brand, but rather the charcoal, is that when you spit it out, the black flies everywhere just like any other toothpaste, but you can see everywhere the little specks land. My bathroom looks like a connect the dots game :P Read more
I've been using this toothpaste for a while now and my teeth are whiter than with the name-brand whitening toothpaste! Plus, it doesn't have fluoride which I'm trying to avoid. It tastes great and works well. I recommend it! Read more
Love this toothpaste. I always get compliments on my teeth and this has to do with it! Read more
The toothpaste does whiten your teeth and it has a fresh taste. Read more
Product works great! Noticed whiteness improved immediately Read more
Good product, on time and works always get compliments on my teeth being white when I use it constantly. I switch between this and Tom's because my body gets used to products. Read more
I really like this toothpaste tastes good and it seems to work well will buy again Read more
