hello
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Rated 4.8/5 across 2,335 reviews — highly regarded by customers.
Customers love this toothpaste for its pleasant flavor and effectiveness at making teeth very clean, with one customer noting it encourages consistent brushing habits.
Generated from the text of customer reviews
I can't take mint toothpaste. Good ingredients and recommended by my dentist. This works great and the flavor is good too. Really glad I found it. This is my second purchase. I also love the size, big enough for when I travel on long trips, but small enough I don't have to worry about the size like other toothpastes. Good form factor :-) Read more
This toothpaste has been a total game-changer for our family! My kids used to dread brushing their teeth, but now they actually look forward to it. The Pros: Flavor and Scent: The "bubble gum" flavor is a huge hit. It's not overly sweet or artificial, which is a big win. Safe Ingredients: I love that it's made without artificial sweeteners, SLS, or gluten. The fact that it's vegan and ADA-accepted gives me peace of mind about the quality and safety. Results: After just a few weeks of use, my kids' teeth look much cleaner and brighter. The toothpaste foams up nicely and provides a great clean. If you're struggling to get your kids to brush, give this a try. It makes the whole routine a lot more fun and effective! Read more
Effective, easy to use, child-approved taste(even for a picky child), no sensitivity issues, appears to brighten compared to other child toothpastes, contains fluoride. Highly recommend. Read more
My girls (7yo & 5yo) love this toothpaste! It’s easy to squeeze and they say it’s “not spicy” haha! My favorite part is that it’s dye free! Read more
My kids both have issues with brushing teeth due to sensory issues. They both ran to try it. The unicorn one smells and tastes great. My youngest loved how they were not tested on Unicorns while my oldest loved having Dragon Breath. The flavor was amazing as well. The quality was beyond what I expected with a smooth shiny gel. The toothbrush was so easy for my youngest to use and I appreciate that. The Texture grips on the toothbrush handle was well placed for small hands. So far, it works great. I know its only day 1 but im impressed already Read more
Smells great and actually makes brushing fun for my 4-year-old. The flavor is sweet without being overpowering, and I love that it’s fluoride-free and safe if swallowed. It does tend to squeeze out quickly from the tube, so a smaller opening would help. Read more
Price was amazing on sale! I love the Hello brand and my kids like the flavor. Read more
My child views brushing her teeth as a form of cruel and unusual punishment. Enter this unicorn toothpaste. It's cute, and it's a unicorn. Suddenly, brushing is a magical journey to Sparkle Kingdom. They love the taste, and my mornings are 10 minutes less shouty. This toothpaste has done more for peace in my household than any parenting book. Read more
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