IT Cosmetics Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting Budge-Proof Formula - With Biotin - Natural-Looking

1905+ bought in the past month

$26.00
$26.00

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Product details

BrandIT Cosmetics
Item FormPencil
ColorUniversal Taupe
Material FeatureNatural
Product BenefitsBudge-proof formula adheres to skin for natural-looking brows & built-in spoolie brush creates polished perfection. See more

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions5.94 x 0.79 x 5.91 inches; 0.34 ounces
item_model_numberHV-PEF8-9F50
upc893224002703
manufacturerIT Cosmetics
best_sellers_rank#5,149 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #53 in Eyebrow Color

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Customer reviews

4.66,539 ratings

Customers say

Customers find this eyebrow pencil to be of great quality, with a perfect brown shade that can be adjusted for lighter or darker tones. Customers have mixed opinions about the value for money, with some finding it worth the price while others feel there isn't enough product for the cost.

★★★★★

For a natural, well-groomed brow, this is the best!

mbSeptember 4, 2025✓ Verified purchase

This is the best pencil! I have tried a number of other pencil brands and colors, but IT Cosmetics brow provides the best, most natural look. I tend to scoff at anything called "universal" -- yeah, right! -- but the universal taupe blends perfectly. The color match is important for me because I have a hole in my right eyebrow, just at the arch, and rely on pencil to fill it in. If the color is off, the fix shows. The product texture is both creamy and waxy, so it goes on easily, but stays put and works almost like its own pomade to keep your brows in shape without being stiff or smudging. In short, It Cosmetics knocked it out of the park with this one! Read more

★★★★★

It Great Cosmetics

Bonnie G.January 2, 2026✓ Verified purchase

This is a great eyebrow pencil. Goes on smooth and last all day. The color is perfect on my grey eyebrows. Not too dark looks natural. Read more

★★★★★

Great product

Lavonne CooksonJanuary 17, 2026✓ Verified purchase

Great product. I have been using it for years. Lasts all day. Read more

★★★★☆

Very good eyebrow pencil.

Paula MorrisJanuary 21, 2026✓ Verified purchase

This eyebrow pencil goes on smoothly and you control how dark it is by the pressure on the pencil. Use the brush on your brows to blend the hairs and make them look more natural. This is one of the best eyebrow pencils I have found. Read more

★★★★★

Worth It

SOLO 2January 15, 2026✓ Verified purchase

Only eyebrow pencil that works for me. Pressure determines the depth of color making it easy to apply. It stays on until I take it off. Read more

★★★★★

The most wonderful eye brow crayon

AnnieJanuary 13, 2026✓ Verified purchase

Personal favorite… glides on stays on . Flawless. Love the color. Read more

★★★★★

It’s All in the Pressure

Candy GirlFebruary 2, 2024✓ Verified purchase

I can confidently say this is one of my favorites. This versatile eyebrow pencil is a game-changer for anyone with light or dark hair, as it effortlessly adapts to your desired shade depending on the pressure you apply. One of the standout features of this eyebrow pencil is its creamy texture, which glides on smoothly and allows for easy blending. The result? Natural-looking brows that perfectly frame your face. I particularly appreciate the flexibility this pencil offers in terms of shade. By applying lighter pressure, you can achieve a beautiful taupe color that complements lighter hair shades. On the other hand, a firmer hand will create a rich brown shade that suits darker hair tones. This adaptability makes it a fantastic option for those who like to switch up their hair color or prefer a more subtle or bold brow look. While this eyebrow pencil has many commendable qualities, I must mention that its longevity falls a bit short of my expectations. Although it lasts throughout the day, I have noticed that it requires a touch-up after a few hours, especially in warmer weather or during physical activities. However, considering its other outstanding features, I find this to be a minor inconvenience. Overall, I truly love this eyebrow pencil for its versatility, creamy texture, and ability to create natural-looking brows. If you're someone who enjoys experimenting with different hair colors or desires a product that effortlessly blends and adapts to your desired shade, this eyebrow pencil is definitely worth a try. Just be prepared for the occasional touch-up throughout the day. Note: This review is based on my personal experience and preferences. Individual results may vary. Read more

★★★★★

Stays on no smudge

BigJimDecember 14, 2025✓ Verified purchase

This eyebrow pencil is very easy to use. The universal taupe color is what I have used for years. My brows are a medium brown and it works well. The tip of the pencil and the actual pencil are a little different from prior purchases. I prefer this version. It’s not as slanted and I feel I have better control penciling the brow. Stays on all day until washed off. Bought it many times over the last few years . Simply does what it’s supposed to …fills in brows and covers greys . Read more

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