A.L.—May 7, 2024✓ Verified purchase
Talk about truth in advertising! This stuff really IS a miracle conditioner. My hair has gone completely gray. As my once beautiful and natural brunette color faded into oblivion, so did my hair's natural softness and shine. Oh. And I developed serious frizz, especially on the top layer of my hair. Over the years I have tried everything (or at least it feels that way) to remedy my sad, dry hair: the fancy French stuff, the fancy all natural stuff, not to mention expensive masks, and creams, and serums galore. Obviously, if I'm still buying new hair care and conditioning products on the internet then... that should tell you none of the fancy stuff worked. I'll spare you the horror stories but I will say that - since nothing I tried worked - I figured it was just my destiny to go into my golden years with bad hair. I bought this leave in conditioner purposely for my gym bag. I just wanted to have something to keep my hair from getting super dried out after laps and water aerobics in the pool. I didn't expect anything from it. I just wanted something to keep my already bad hair from getting worse by becoming too dried out from exposure to chlorine. Plus, I'm lazy. I'm not trying to do an hour long water aerobics session and then go through a whole hair routine in the locker room. Anyway, I'm just absolutely blown away by this. I used it for the first time recently and... I cannot believe that the shiny (!), SOFT, not frizzy hair on my head is the same hair I had last week. I mean, I literally swam, washed my hair with a chlorine removing shampoo, and then sprayed this stuff through my damp hair. I didn't use any other products, didn't use any heat styling tools like a flat iron... I let my hair air dry for a good long while and then hit it with a blow dryer several hours later. I cannot believe this stuff!! It absolutely, positively works! (I should point out here that I frequently let my hair air dry, so I know that the results I'm experiencing have nothing to do with just letting it dry on its own.) I wish I had taken a before picture but, like I said, I wasn't expecting a darn thing out of this other than some moderate conditioning. I'm truly, honestly shocked! If you are having any of the same hair issues I have (dryness, no shine, coarseness, frizz, no "life"), please consider giving this a try. It's definitely worth the investment. As for me, I will be trying the hair mask next because "more is more" and why the heck not? So far this is truly the miracle I've been looking for. Read more
Kelly—October 28, 2025✓ Verified purchase
This leave-in conditioner truly is the best. Every once in a while I get curious and try something new, but I always end up coming back to It’s a 10. Yes, it’s a bit pricey, but it’s worth every penny. It leaves my hair feeling incredibly soft, shiny, and manageable — never heavy or greasy. I love that it also doubles as a heat protectant, which makes styling easier and keeps my hair healthy. And the scent? Absolutely amazing. It’s clean and salon-like without being overpowering. If you’re debating whether it’s worth the cost, take it from someone who’s tried them all — this one delivers every time. Read more
Shelly Crawford—November 29, 2025✓ Verified purchase
If you have coarse or curly hair this is a must product. Or if you have a girl with a head full of hair, but hates to brush her hair because of tangles, this is a must product. It smells great. It works so well on the girls tangles that they ask for it before the brushing or combing of freshly washed hair. It does not weigh your hair down. I love it and use it daily for my curly coarse hair. It helps make it softer and more easily managed. Read more
Joyce satchwell—February 9, 2026✓ Verified purchase
I color my hair 2 - 3 xs per year. I also (although I'm trying to get away from this) blow dry n use curling iron. My hair tends to get really dry especially on the ends. I really like the moisturizing n detangingiling miraculous 10 does! Scent I've heard negative comments, does not have a strong scent. I do think it's priced high tho. But if I continue getting positive results will use! Read more
Cassandra—October 19, 2025✓ Verified purchase
I absolutely love this product! I have ordered it several times from Amazon and purchased it in other stores. My hair is damaged because of years of using heated tools and this product makes my hair smooth, soft, and seems to be contributing to my hair being more healthy. My hair is very fine and while most products weigh my hair down this one does not. I bought the two pack and it’s a great deal. You don’t have to use much at all and the bottle lasts for quite some time. The last bottle I purchased was in July and just reordered in October (using the product once per day). I love the pump top- I will say though that the last bottle I ordered the pump stopped working when the bottle was almost empty so I just dumped a small amount into my hands to use which was no big deal. Highly highly recommend trying this! Read more
Customer—February 6, 2026✓ Verified purchase
I never write reviews but I started using this recently after my usual stuff ran out and I was finding it too expensive to repurchase. I forgot I had this and started using it after I showered on wet hair using a generous amount from my ears down to my lengths. I have really long hair and it can be frizzy and crispy but this has made it so silky even have sleeping on it on day 2 or 3 I can still notice a difference. Definitely try this out! Very affordable and legit awesome! Read more
travelbug—February 4, 2026✓ Verified purchase
only issue is that the shape of the bottle is too big for my hands and not so easy to maneuver around my head. id make it slimmer for women's size hands. and I appreciate the amount in there so it won't run out for a long time it helps to add dimension to my fine hair Read more
Tsveta Ivanova—January 23, 2026✓ Verified purchase
Let's talk about a hair product that actually works: the It's A 10 Miracle Leave-In. Honestly, this stuff is a game-changer. It promises ten benefits in one easy spray—think detangling, fighting frizz, and major shine—and it totally delivers. The best part? It’s super lightweight. You spray it on after your shower, and boom, your hair is instantly softer and way easier to manage, with zero greasy feeling. It uses cool ingredients like silk amino acids to basically baby your hair, protecting it from blow dryers and everyday life. If you have tangled, dry hair that’s a pain to style, this is your new best friend. It just makes everything smoother, softer, and genuinely healthier. It’s a little bottle of magic you’ll be obsessed with. Trust me, it’s worth grabbing if you want great hair without the fuss. Read more