Leaves hair soft and shiny
This is my go-to conditioner. Salon-quality and leaves my hair soft and shiny. Read more

It's a 10 Haircare












Product video 1
Rated 4.7/5 across 2,746 reviews — highly regarded by customers.
Customers find this conditioner to be the best they've used, working wonders on their hair and keeping it healthy.
Generated from the text of customer reviews
This is my go-to conditioner. Salon-quality and leaves my hair soft and shiny. Read more
Works great! I have been using for a couple of years. Read more
The company should be ashamed of itself. They have changed the formula and it went from being my favorite product that I can't live without to the worst product. The consistency that used to be a great conditioner now feels like a smily lotion. I used this product exclusively and used to get so many compliments on my shiny hair. Been using this for over 10 years! No more. Go to reddit and you can see how many complaints they have now. Look at the back of the bottle to see the change. Detangle used to be number 1 on the list of the back of the bottle. Now it is at the bottom probably because it doesn't untangle anymore!! Read more
I use this daily. I have thin hair, it's very moisturizing. Leaves my hair soft and fuller. The size of the bottle is worth the money as well as the pump make it accessible and easy to use. Read more
Packaged well. No leaks! Love this conditioner. Read more
I have always been very happy with this daily conditioner from It’s a 10 products. I have been using this product for approx. 15 years. This purchase I bought through a different supplier. I will admit I didn’t think much about this being an issue. However in my opinion…I am somewhat disappointed in this product…from this particular supplier. This particular item did not have the same fragrance, smell or softening all the other It’s a 10 daily conditioners I have been buying over these many years… Read more
Love this product and this is a HUGE bottle! I've been using this product for years. It smells wonderful and leaves my hair very soft and easy to comb through. A little goes a long way! Read more
All good no problems and as advertised. Read more
We use optional analytics cookies to understand how visitors use Ventari and improve the experience. This banner controls analytics measurement only. See our Cookie Policy.