Jenny Lu—October 13, 2025✓ Verified purchase
Bought this during Prime Day and tried it for the first time on 2nd day hair. It has a pleasant smell- not strong at all. The formula does not make your hair heavy or sticky. The curling iron I use brought the shine onto my hair, the curls held all day (wasn't expecting that to happen bc my Asian hair is very straight and curls ends up as a loose wave after a few hours) and gave me a textured/ tousel look. Got many compliments from my team. Ive paid more for less. Less product, less results. 💯 happy. Read more
Ellen Sagona—November 29, 2025✓ Verified purchase
I use this nearly everyday before flat ironing, and it works great! Protects from heat and adds a subtle shine. Great quality and a little goes a long way. Read more
lindsay williams—December 1, 2025✓ Verified purchase
I love this stuff!! Sprays out well and fully covers the area that’s sprayed. Decent hold. And definitely protects against heat. I love joico brand but this is probably my favorite product. Oh and it smells good, not too strong. Read more
Customer—December 5, 2025✓ Verified purchase
Not bad for the price, I have used more expensive heat protection products for other brands and this is the best for the price! I use a blowout wand daily on my hair and it looks and feels healthy. No build up, my hair feels clean and I hate product build up won’t even use hair spray. Read more
Sarah—January 24, 2026✓ Verified purchase
Great protectant and smell Read more
Amanda—December 5, 2025✓ Verified purchase
Great heat protection but it does put a lot of build up on har Read more
A. Landers—October 14, 2025✓ Verified purchase
I like this stuff. I like the smell and I use it before wanding my hair and then finish off with the Joico finishing spray and results are fantastic!!! Read more
Barb—February 23, 2025✓ Verified purchase
Yes it smells good, fine mist. BUT it made my hair super tangly, the nots were forming constantly and over all it didn’t make my hair feel soft or shiny. I wouldn’t use it again. I know it was this product because I had curled my hair without just a few days before and my hair was soft, shiny and not tangly. Read more