L'Oreal Paris

LOreal Paris Cosmetics Voluminous Lash Paradise Mascara Primer Base Soft White 0 27 Fluid Ounce Packaging May Vary

1144+ bought in the past month

$8.39

About this item

  • L'Oreal Voluminous Lash Paradise Mascara Primer: Soft white mascara primer thickens lashes for voluptuous volume and helps enhance the wear of your mascara. Lash primer mascara visibly lengthens and volumizes lashes with for a soft to the touch feel
  • Caring Make Up Formula: 99% natural origin ingredient eyelash primer formula with Chamomile Extract and Vitamin E provides an all day caring, comfortable feel. Ophthalmologist tested, suitable eye makeup for sensitive eyes and contact lens wearers
  • Volumizing Brush: Soft wavy brush with over 200 bristles holds maximum formula to coat and prepare lashes for mascara. To use, glide lash primer brush from lash base to lash tip, allowing to dry before applying washable or waterproof mascara on top
  • Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
$8.39

Currently unavailable


Currently unavailable

Secure Checkout
Free Returns
30-Day Guarantee
Secure checkoutAll transactions are SSL-encrypted. Your payment info is never stored.
Free returnsReturn or replace within 30 days
Fast deliveryOrders ship within 1 business day and arrive in 4–8 days.
Buyer protectionIf your order arrives damaged or doesn't show up, we'll make it right.
24/7 supportOur team is here to help. Reach us anytime by email or chat.
Ships fromOur Warehouse
Returns
Easy Returns30-day return window
PaymentsSecure transaction

Product details

ColorSoft White
Product BenefitsPink-tinted mascara primer. Thickens lashes and helps enhance mascara wear.
Special FeatureConditioning
BrandL'Oreal Paris
Item FormLiquid

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions0.77 x 2.75 x 7 inches; 0.28 ounces
item_model_number071249376331
upc071249376331
manufacturerL'Oreal Paris
best_sellers_rank#12,350 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #145 in Mascara

From the brand

Product detailProduct detailProduct detail

Product videos

Product video 1

Customer reviews

4.46,083 ratings

Customers say

Customers find this mascara primer works well with mascara, making lashes look fuller and longer, with one customer noting their lashes double in length and volume. Customers disagree on how well it helps lashes stay in place throughout the day.

★★★★★

Amazing primer at a great price point

HannahMay 4, 2025✓ Verified purchase

My Honest Review of L'Oréal Paris Paradise Mascara Primer I’ve always been on the hunt for anything that can give my lashes more volume and length without the need for falsies. So when I came across the L'Oréal Paris Voluminous Lash Paradise Mascara Primer/Base, I figured it was worth a try—especially since I already love their Lash Paradise mascara. Application & First Impressions: The primer comes with a soft, wavy brush that’s supposed to have over 200 bristles. It does pick up a good amount of product and coats the lashes evenly, though I found that if I wasn't careful, it could get a little clumpy. I learned quickly that applying my mascara while the primer is still slightly wet gives the best results—otherwise, it starts to dry and can drag a bit when you go in with the mascara. Formula: One thing I noticed right away is that it’s infused with rose oil, which I think is a nice touch. My lashes do feel a bit more conditioned after using it for a few weeks. That said, it does have a light fragrance, which might not be ideal for those with super sensitive eyes. Personally, I didn’t have any irritation, but it’s worth noting. Results: When applied right, it genuinely makes a difference. My lashes look longer and fuller, and it definitely helps the mascara last longer without flaking. I remember liking the old pink-tinted version better in terms of texture, though—it seemed to separate lashes a bit more effectively. This white formula is fine, but I wish it clumped less. Final Thoughts: Overall, it’s a solid lash primer. Not perfect, but if you’re looking for a drugstore option that adds volume and helps your mascara stay put all day, it’s definitely worth checking out. Just make sure to work quickly during application and maybe use a lash comb if you're worried about clumping. I’d buy it again, but I do kind of miss the old formula. Read more

★★★★★

Incredible!

M. L.August 28, 2025✓ Verified purchase

I'm kind of late to the lash primer game, I had no idea what I was missing out on! If I had known before how life changing lash primers are, I would've bought this sooner! My lashes are not long at all, but with this primer my lashes literally DOUBLE in length and volume. It's literally magic. Even my mom couldn't believe these were my real lashes when I wore the primer with mascara. She was convinced I was wearing falsies. The formula is very soft and smooth, it doesn't feel sticky or tacky; super easy to apply. I also feel like it makes my lashes feel softer and gives them a lift. When I apply mascara over the primer it doesn't get clumpy at all, and it keeps my lashes curled all day. Read more

★★★★★

really adds sto lashes volume

A MarcheseJanuary 19, 2026✓ Verified purchase

I love this but this particular one must have been old it was thick and din not apply well had to return..on the whole i love this product Read more

★★★★☆

Pretty cool

RoslynJanuary 24, 2026✓ Verified purchase

This product seems to work pretty well. Read more

★★★★★

Lengthens lashes

ColeenJanuary 24, 2026✓ Verified purchase

Definitely lengthens my lashes. Read more

★★★★★

Forget fake lashes....this does the trick

Linda K. Van ScotterDecember 13, 2025✓ Verified purchase

My friend suggested I use this when I asked her who did her lashes. She said " it isnt fake lashes. I use a primer. " Omg it works great. I use the primer and let it dry while doing rest of makeup. Then add my mascara. Beautiful Read more

★★★☆☆

Not the color I ordered

Nona AllenApril 19, 2025✓ Verified purchase

I have used this product for almost a year now. I like it except for the fact that after a little while it starts to clump. I'm only giving it 3 stars because I did not get what was advertised. In bold letters it says Millennial Pink, which is a color that this primer used to come in. I thought that's what I was buying, but instead received the soft white. (Evidently, they must not be making the pink color, anymore, as on Ebay they wanted $30 a tube) It turns out that farther down in the lettering, it said soft white. I feel like they misrepresented this product. Read more

★★★★★

Dries clear - great mascara base

Sharon DoxeyJuly 18, 2025✓ Verified purchase

Amazing product that dries clear while thickening and lengthening lashes . Read more

Recently Viewed