Maidenform

Maidenform Comfort Devotion Demi T-Shirt Bra Velvety Full-Coverage Bra Comfortable Bra with Convertible Straps for Everyday

489+ bought in the past month

$19.99$48.00
$19.99
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Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions13 x 8 x 1 inches; 1 Pounds
item_model_number9402
departmentwomens
date_first_availableJanuary 15, 2020
manufacturerMaidenform Women's IA - Bras
product_warrantyFor warranty information about this product, please click here
best_sellers_rank#216,062 in Clothing, Shoes & Jewelry ( See Top 100 in Clothing, Shoes & Jewelry ) #2,103 in Everyday Bras

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Customer reviews

4.55,840 ratings

Customers say

Customers find this bra comfortable, well-fitting, and appreciate its good support, particularly for C-cup sizes.

★★★★★

Great value, comfort and fit

cheryl EvansNovember 28, 2025

I love these bras and found them on Amazon. Main form no longer makes this design unfortunately but I was able to find them on Amazon. Good value, comfort and fit. Read more

★★★★★

Quality and Comfort

LucyNovember 20, 2025

This bra's quality is really great and so comfortable. Read more

★★★★★

MY FAVORITE BRA

kikDecember 17, 2021

I have tried on countless bras in search of one that is comfortable, flattering, and had convertible straps. This one fit the bill! I know one bra is not going to work for EVERY woman, but I recommend you give this one a shot! I ordered it through Prime and it had free returns, so I had nothing to lose. This bra is SO comfortable! It is soft, stretchy, and the back does not cut into my back fat. The straps stay in place without having to tighten them to the point of discomfort. Converting it to a cross-back is easy and looks awesome with all my racerback tanks. The cups are the perfect size. Demi enough to be sexy, but not small enough that I risk a nip slip. I hate full coverage bras, but I also hate bras that barely cover the girls. This bra is a perfect combination of the two. I can wear low cut shirts and this bra is not visible. I can wear tight t-shirts and it looks seamless underneath. This bra flatters my shape so much! My girls look awesome in ANYTHING I wear over this bra. The cups are lined just enough to flatter and look very natural. Some bras make my girls look flat, or 50's style pointy, or just not right...This bra is PERFECT. There is literally nothing I do not like about this bra. I have two of these (one in black, the other in nude) and they have both washed very well. I highly highly highly recommend you give this bra a try! On a side note, apparently the older version of this bra did NOT come with convertible straps. When I ordered the black bra, I had to re-order 3 times before I was sent the newer version with convertible straps. Read more

★★★★☆

it is comfortable. I can wear it all day

Jennifer M.January 18, 2018

Overall, I would say this is a mediocre bra. It is not the highest quality (but not exactly what I would call low quality.) The support is average (it doesn't really benefit my shape at all.) My biggest problem with underwire bras is that my frame size is somewhat small and most underwire cups are so wide that they poke my armpits at some point. This is one of the first bras I've ever bought where the wire actually doesn't come up high enough on the outside. While the bra fits overall, it's almost as if it needed additional seaming or thicker fabric on the outside of the cups (where cups meet the band.) Also, as other reviewers have mentioned, I do not understand why the straps must be adjusted from the back. It can't possibly cost more to construct bras so the straps are adjusted from the front. I am giving this bra 4 stars rather than 3 for one reason...it is comfortable. I can wear it all day, and though my girls may not look their very best, I have no gouging, no digging, no wire poking through fabric, nothing scratchy, etc. Read more

★★★★★

So comfortable, so soft and smooth, why is it no longer made!?

DLMarch 20, 2025

This is my favorite bra, by far! This is the only place I could find it. Maidenform no longer makes this style and I don't know why?!?!? It is so comfortable, fits very well and is so smooth under my clothes. I get so frustrated when I find a good thing and it gets discontinued by the manufacturer! Read more

★★★☆☆

These are not the same size they used to be.

Sarah DMDecember 18, 2021

I've got about 20 of these bras in different colors, because they're by far my favorites for fit, support and comfort. Most of those were purchased in 2016 or thereabouts. Recently I decided to buy a couple more, because they've already discontinued the lace line and I figure this one's days are numbered also. Unfortunately, because they're made overseas in different factories, I guess quality control and consistent sizing is a bit challenging. The quality itself on the new ones is as good as it used to be, but unfortunately the sizing is off- this bra is quite a bit smaller than the ones produced a few years back. The cups are a good 3/8" -1/2" smaller in size than they used to be. They still fit the same, there just isn't as much coverage. And no, this isn't a case of me putting on a few pounds or my old bras getting stretched out, because I've got unworn bras from five years ago to compare them to. The new ones are definitely smaller. They are still cut to my size, but while they used to be a very generous demi, now they're a very skimpy demi and I barely stay in these new ones. Just not enough fabric in the cups. (On the other hand, there is way too much strap- I've got the adjuster on a brand new bra on TOP of my shoulder, which is ridiculous. I'm 56 and my girls are still perky but they ain't THAT perky.) It's a shame and I'm glad I stocked up when I did. The new ones are wearable but I won't be buying any more of them. If you decide to purchase, buy your usual size but be aware there just isn't as much coverage as there used to be. Read more

★★★★★

Maidenform came thru again!

pleased as punchJuly 8, 2019

I didn't really NEED a new bra. I ordered the blue due to a top I bought w/ see-thru lace shoulders so I wanted a bra that would blend in better than black or white or fake-nude. I wasn't surprised when I came across this one so highly rated with many reveiwers and then noticing it was a Maidenform bra. I have a Maidenform bra that is better than 5 years old and shwos no sign of wear, laundered w/ clothing in a normal wash cycle, never handwashed, but is always line dried. So I figured the quality would be there. Of course it was very helpful to read of the great fit and comfort as well. I ordered it with complete confidence and was not disappointed with any aspect of it. The cloud foam is a bit of the same feel as my memory foam pillow for anyone who is wondering what that material might be like. I'm looking forward to wearing that new lace top with confidence in the look I had imagined. I will be back to order again as I'm loving that super-reasonable price! I'm 5' 8", 149 lbs. tall, lean and fit. This bra would work well for fitness activities as well as any sport bra I've ever used. Read more

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