Jennifer Kirklin—December 3, 2025
I'm always skeptical of trying new makeup products. However, I am very impressed with the color and quality of this foundation. The amount of money that I spend on makeup is obnoxious. I have never found a foundation that has come close to my natural skin color. This Foundation is a perfect match to my skin tone. I am so pleased with the feel of it on my face, the level of moisture that it provides, and the coverage. A loyal customer has been made. Read more
Ali Mills—December 12, 2025
Feels luxurious on my skin and the color match is perfect. I am Persian and Scottish and my skin tone is very unique and has always been difficult to match. The coverage is excellent and I do not have any settling into fine lines or wrinkles. At 55 my skin looks more like 35. I highly recommend this product. Read more
Erin MacDowell—December 28, 2025
I love this foundation it has good coverage and moisturizer my skin for a healthy natural look. Read more
RLE—November 19, 2025
I had read this was a good product and competitive to it's more expensive competitors. It goes on smooth, no real fragrance and the color is good. I dont think it has as much coverage as the Estee Lauder I have been using for years. However, it blends well, seems to wear well and is a lot cheaper. I can't vouch for the moisturizing yet, but it is a good alternative. Not sure if I will stay with it but it is a good back up for travel. Read more
Love it All—January 8, 2026
Love the feel, light weight but good coverag Read more
Dee Bunkoff—December 25, 2025
Love this foundation. I’m almost 78 and it looks pretty darn good. Does not set in creases Read more
Em—January 6, 2026
I have bought this time and time again, it is my go to. I know what shade I am which makes it so simple to reorder when I need to. I have tried much more expensive foundations/tinted serums and have been left disappointed each time. I love this product and tend to always to back. It goes on flawlessly, I love that it doesn't dry out my skin. I find that it lasts all day and feels great, I don't feel like my skin is suffocating underneath it. Worth the price IMO! Read more
Maryann a—December 3, 2025
This product does not give good coverage . It settles in the crevasses around your mouth. Read more