Customer—December 14, 2025
Love of my life, this is full coverage, thick and not watery. It’s great for oily skin if you have powder blush and setting powder. It feels really light and I can go all day. The color match is perfect as long as you match to your neck and not your hand skin tone. Read more
Maegan S.—July 19, 2025
I had the most magical, life changing experience with this foundation. Maybe a bit of an exaggeration, but I’ve tried dozens of foundations over the years and I have never had an exact color match, ever. I have very yellow, warm tones but I am relatively pale. I do fear for when my summer tan goes away and I have to find my winter shade, but I’m still riding this high. I like the formula, it was thinner than I expected but very high coverage. I use it over a hydrating spf primer, it can get a little cakey in my dry spots but I’m yet to find a foundation that doesn’t. It does settle in my fine lines a bit throughout the day, but I find that with the color match being so spot on it isn’t noticeable unless you’re really up close in my face. I work in car sales and it is the middle of July, I’m getting into cars that have been baking in 100* sun in 80% humidity and it gets me through most of my 12 hour shift without looking weird or melting off. One of the things that really impressed me is how easy touch up applications blend in, I normally avoid touching up because it tends to amplify the cakey ickinese but this formula makes touchups easy and blendable. You can see from the photo where it clings to my scabs, but it’s not glaringly obvious. I am in my 30s so my skin is textured, it obviously doesn’t make my wrinkles disappear but it doesn’t amplify them. In direct sunlight a few hours into my shift it’s still looking good, and I applied it using my phone camera as a mirror in crappy fluorescent lighting during an early morning meeting! Read more

Renee4XO—December 6, 2025
Love love love this brand. I used to buy it at Ulta but they no longer carry it at my local store anymore. The foundation lasts almost all day and gives me the coverage that I love. I’m someone that sweats easily so it’s important to have something that wouldn’t sweat off after an hour. I don’t think I’ll ever change brands. Read more
Marina b—October 29, 2025
Very good just not my shade unfortunately. Read more
Customer—November 6, 2025
Love this! Looks and feels so natural. Like you have no makeup on. The coverage is insane! I'm 78 and it makes my face look so smooth! I appy with fingers, and Smooth it on. ,so perfect! Read more
Rachael—December 3, 2025
This foundation is insanely good. I feel like I have tried every major drugstore foundation, and several high-end ones, and have always been disappointed. I was using a Catrice concealer as foundation for years, as it was the only product that didn’t cause my skin to break out. I have extremely sensitive skin, very few products agree with it. This foundation is a lovely, creamy-yet-lightweight texture. I use the doe foot applicator exclusively and dot around my face. It blends beautifully, and I don’t use any sort of primer, just sunscreen and setting powder. I have been using this bottle for ~6 months and just purchased a second bottle on Black Friday sale, but I have yet to run out of the first one. I have ZERO complaints about this foundation, I am in love with it and so glad I found it!!! Read more
Jessica Howard—December 1, 2025
Finally found a good foundation with good coverage! Read more
Amber—November 30, 2025
This is a pretty good afforable foundation that doesnt break or get too cakey like some others i've tried, the issue is it oxidizes darker and more orange than when its first applied. So for my fellow pale faced girls always getting the absolute fairest shade available, you'll still end up having to use a white mixer for full coverage ugh. The saving grace is that it makes for a pretty good concealer for under eye circles on its own. Read more