PURA D'OR

PURA DOR Anti-Thinning Biotin Shampoo Conditioner Original Gold Label Set 16oz x2 CLINICALLY TESTED Formula for Volume Strength

100+ bought in the past month

$28.47$39.99

About this item

  • THE ORIGINAL GOLD STANDARD IN ANTI-THINNING CARE: Backed by over a decade of trust, our pioneering Gold Label Shampoo and Conditioner set continues to lead in premium hair-thinning performance. Powered by biotin, essential nutrients, and beneficial botanical extracts, these results-driven formulas help nourish fragile strands, enhance the appearance of fuller, thicker body, and create an environment that supports stronger, more resilient hair—especially for finer textures.
  • CLINICALLY TESTED PERFORMANCE, ROOTED IN NATURE: Our biotin-infused formulas are thoughtfully crafted with select plant-based botanicals to help support the elevated cosmetic results you desire. With every use, hair feels naturally stronger, smoother, and more resilient, revealing a healthier-looking finish that reflects the care of gentle, nature-inspired ingredients working in harmony.
  • LOW-LATHER, SULFATE-FREE, GENTLE & CRAFTED WITH CARE: This low-lather, sulfate-free shampoo and conditioner system delivers clean, color-safe care with a gentle touch. Made with biotin and a nourishing botanical blend, it supports fine or thinning hair with enhanced volume, a thicker-looking texture, reduced breakage, and a naturally revitalized, healthy-looking finish—perfect for both men and women.
  • PROPRIETARY BOTANICAL BLEND TO HELP REDUCE BREAKAGE: OurOur signature blend of aloe vera, argan oil, nettle, pumpkin seed, Red Korean Seaweed, and other select plant-based ingredients work in harmony to nourish, condition, and support each strand—helping minimize breakage from brushing and styling while promoting smoother, more manageable hair.
  • MADE IN THE USA WITH UNCOMPROMISING QUALITY STANDARDS: Expertly crafted in a U.S. facility dedicated to rigorous quality, safety, and ingredient integrity. Each bottle reflects our careful formulation standards, designed to deliver consistently reliable, high-performing cosmetic benefits.
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Product details

Product BenefitsAnti Thinning, Anti-Breakage, Anti-Dandruff, Repairing, Split End Treatment, Thickening
Material Type FreeArtificial Color Free, Formaldehyde Free, Paraben Free, Phthalate Free, Sulfate Free
Item FormLiquid
BrandPURA D'OR
Hair TypeColor Treated, Damaged, Dry, Normal, Thin

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions3 x 6 x 7.5 inches; 1 Pounds
item_model_number641
upc851615006419
manufacturerVital's International Group
best_sellers_rank#720 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Regrowth Conditioners

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Customer reviews

4.339,760 ratings

Customers say

Customers find the shampoo and conditioner work well, leaving hair feeling soft and silky smooth.

★★★★★

Overall, this shampoo and conditioner set offers great quality.

Flor CanelonDecember 18, 2025

I’ve been using the PURA D’OR Original Gold Label Biotin Shampoo and Deep Moisturizing Biotin Conditioner, and I’m very happy with the results. Both products have a pleasant, natural scent and a rich texture that feels gentle on the scalp. The shampoo cleans thoroughly without drying out my hair, and the conditioner leaves it soft, smooth, and easy to manage. After a few weeks of use, my hair feels stronger and healthier, and I’ve noticed less hair shedding during washing. I also appreciate that the formula is aloe vera–based and made with natural ingredients. The pump bottles are convenient and easy to use, and a little product goes a long way. This set works well for daily use and is suitable for thinning hair or anyone looking to improve overall hair health. Overall, this shampoo and conditioner set offers great quality, noticeable results, and excellent value for the price. I would definitely recommend it. Read more

★★★★★

Hair feels thicker, cleaner, and healthier after consistent use

Shomit MianOctober 25, 2025

I started using the PURA D’OR Anti-Thinning Biotin Shampoo & Conditioner because I noticed more hair shedding than usual. After a few weeks of daily use, I can honestly say the results are gradual but real. The shampoo has a clean, herbal scent and doesn’t feel harsh on the scalp. It doesn’t create a thick foamy lather, which actually reassures me it’s not loaded with sulfates. Right away, my scalp felt cleaner and less itchy. After about two weeks, I noticed fewer hairs in the shower drain and more volume at the roots. The conditioner is lightweight but does a good job moisturizing without leaving any greasy film. My hair feels stronger and less fragile when brushing or styling. I especially appreciate the ingredients—biotin, argan oil, rosemary, and saw palmetto—which are commonly recommended for hair health. It feels like a product designed for long-term improvement, not a quick temporary fix. It’s not an overnight miracle, but if you use it consistently, it genuinely helps with hair strength and overall scalp health. The price is a little higher than standard shampoo, but considering the cleaner ingredients and noticeable results, I think it’s worth it. Pros: Reduced hair shedding over time Clean, soothing scent Scalp feels refreshed and not irritated Lightweight conditioner adds moisture without buildup Cons: Takes a few weeks to see results Pump bottle could dispense more per pump Final takeaway: A solid choice if you’re serious about improving hair health naturally and are willing to stay consistent to see real results. Read more

★★★★☆

Better than your average conditioner

matilda's momNovember 27, 2025

Smells good enough to eat. Very nice texture and creaminess. Washes out well with no residue. I still have frizz though unless I style the bottom of my long hair. Read more

★★★★★

Pura D'or shampoos + conditioners actually work

DarkyetlovelyMay 15, 2025

I used to use the PURA D'OR Hair Loss Prevention Therapy Premium Organic Argan Oil Shampoo (blue label) and then, for some reason, I swithed to some other well-known, reputable hair care brand. I noticed that I was experiencing a ton of hair fallout and realized it might be due to this other well-known hair care brand. So I decided to try this PURA D'OR Anti-Thinning Biotin Shampoo and Conditioner Natural Earthy Scent (gold label). Why or WHY did did I ever stop using Pura D'or shampoos and conditioners?!? They actually WORK. As soon as I switched over to Pura D'Or, IMMEDIATELY I experienced and noticed way LESS hair loss and fallout whenever washing my hair or brushing and blowdrying my hair. And immediately, my hair felt and looked thicker. Also almost immediately - it legit felt like it was overnight but it probably happened over the course of 2-4 weeks - a ton of little baby hairs and new hair growth started to sprout all over my head, near my hairline and temples, on top of my head, etc. It's kinda unsightly but it's so worth it to know that my hair is actually growing back and my hair volume and health are being restored. I currently use this Pura D'Or Anti-Thinning Biotin Shampoo + Conditioner and I rotate between this set and the PURA D'OR Apple Cider Vinegar Thin2Thick Shampoo (red/pink labels). I'm so thankful my hair is being restored. That said, my only complaint is - although this gold label shampoo is allegedly "color safe," I don't think it is. I am pretty darn sure the Apple Cider Vinegar shampoo is NOT color-safe because it's a clarifying shampoo. But, I don't think ths gold label shampoo is color safe, either. I dye my hair (no bleach, just color + toner) every few months and I noticed that the color has been totally stripped since I started using Pura D'or. Oh well. It's a price worth paying for reducing hair loss and hair thinning. In terms of scent, I do enjoy the scent of this gold label shampoo and conditioner. It is, indeed, "earthy" but it's not at all offensive. Kind of smells woods-y and green. The conditioner texture is interesting - it's not watery but it's not as thick as most other conditioners. Yet, it definitely does moisturizer and soften my hair. (That said, I do have to combine with and layer the PURA D'OR 16 Oz Renewal Argan Oil Conditioner in order to get better detangling benefits since I have very long hair, it reaches to my waist.) Overall, highly recommend Pura D'Or. It's not gimmicky. It actually works. Read more

★★★★★

excellent conditioner for dry, frizzy, or damaged hair!

kathleen fennesseyDecember 8, 2025

This conditioner is fantastic! Not only does it leave your hair soft and silky, but it smells terrific. I would highly recommend this for anyone who has dry, frizzy, or curly hair. Takes all of the flyaways away and makes your hair shine more and more with each shampoo and conditioner. I leave mine on for 15 minutes because my hair was so damaged and I can’t believe how much this product has helped repair my hair and I would say we are on the right track with this conditioner! ! excellent product highly recommend Read more

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