PURA D'OR

PURA DOR Original Gold Label Anti-Thinning Shampoo CLINICALLY TESTED Botanical Formula Biotin Argan Oil Sulfate-Free Strengthening Volumizing for

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$21.35$29.99

About this item

  • CLINICALLY TESTED BOTANICAL CARE FOR THINNING HAIR: Our meticulously crafted blend of biotin, argan oil, pumpkin seed, and black cumin seed delivers a refined, lightweight cleanse that elevates the appearance of thinning, fragile strands and supports a fuller-looking head of hair for men and women.
  • HELPS MINIMIZES VISIBLE SHEDDING & BREAKAGE: Your delicate strands desirve thoughtful care. Our sophisticated botanical complex coats and comforts brittle hair in restorative-feeling nourishment, helping diminish the appearance of shedding and breakage. With continued use, hair appears stronger, more resilient, and noticeably more composed from root to tip.
  • SCALP-NOURISHING CARE FOR HEALTHY LOOKING HAIR: Rare botanical extracts, including red seaweed, nettle, and He Shou Wu, help soothe and harmonize the scalp while improving its overall appearance. The results are hair that looks healthier, more luminous, and better reinforced at the roots.
  • LUXURIOUS VOLUME FOR FINE, WEAKENED HAIR: This rich yet gentle sulfate-free formula forms a lightweight lather that boosts natural lift from roots to ends. Hair develops increased body, smoother texture, and a fuller, more voluminous look—perfect for fine or thinning strands.
  • CLEAN FORMULATION, PREMIUM PERFORMANCE: Vegan, cruelty-free, and made without sulfates or parabens, this formula delivers clean-beauty integrity with exceptional performance. Produced in the USA in a renewable-energy facility, it brings a naturally luxurious touch to your everyday routine.
$21.35
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Product details

Product BenefitsStrengthening, Thickening, Volumizing
Material Type FreeAlcohol Free, Formaldehyde Free, Gluten Free, Paraben Free, Phthalate Free, SLS Free, Silicone Free, Sulfate Free See more
Item FormLiquid
BrandPURA D'OR
Hair TypeThin

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions2.8 x 2.8 x 7.45 inches; 1.2 Pounds
item_model_number610
upc851615006105
manufacturerVitals International Group
best_sellers_rank#945 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in 3-in-1 Shampoo, Conditioner & Body Wash

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Customer reviews

4.329,176 ratings

Customers say

Customers report that the shampoo helps reduce hair loss and makes it grow back fuller, while also maintaining thickness and leaving it feeling clean and manageable. The product receives positive feedback for its wonderful smell, effectiveness, and silky texture, with one customer noting it's perfect for thin hair. Opinions on value for money are mixed, with some finding it worth the price while others consider it a

★★★★★

Very Happy to Recommend this to Other Women!!!

Sally B.March 31, 2015

UPDATE: FEBRUARY 12, 2017- My Two Year PURA D'OR Anniversary. Don't think I have ever stayed with one product for so long. It still is working for me!!! QUICK REVIEW: This shampoo helped regrow my postmenopausal (plus recent hysterectomy) thinning hair. It has no silicones (silicones clog pores) but you might need a no silicone conditoner for detangling afterwards. Use it faithfully for at least 3 months. Take before and after pictures to see how your hair is progressing. Read my full story when you have time. It will tell you how the first year went. Also, I have just purchased and left a review for Pura D'OR Deep Moisturizing Conditioner, which pairs nicely with the shampoo especially of you have dry, curly, or hard to comb out hair. It also is my pick if you are used to regular shampoo and conditoner because it will gives hair more "slip" but does not weigh it down. If you have hair that goes flat in one day (fine and oily) then go with the regular "blue label" conditioner. I am very impressed with all of these products. Please email me if you have questions and please like my review if it helped you. I PAID FULL PRICE AND WAS NOT COMPENSATED FOR MY REVIEW. I have no interest or affiliation with the manufacturer or seller. MY STORY: I was skeptical when I purchased this shampoo 3 months ago. So skeptical that I took a before and after picture to see if it was working. I had pretty full hair until I became of a certain age. Slowly I could see my hair thinning, especially in the front. I went to a dermatologist who told me there was not much I could do. I wanted to tell myself that it wasn't true but I would not only find hair all over the shower but everywhere else, too. As far as me, I shampoo daily and have for many years. This shampoo has a pleasant smell (reminds me of incense) but not overpowering or lingering. You will probably need a conditioner afterwards as it appears to be very cleansing. I have colored hair and it did not strip the color. My hair now has body, much more shine and is noticeably thicker. I think you can see that by my before and after pictures. I hope you will give it a try before you give up on your hair. SIX MONTH UPDATE: After six months my hair has stayed thicker with no hair loss. I do continue to use Pura D'or Premium at least three days a weeks. I do switch off with low poo shampoo or apple cider vinegar a few times a week also. Like many women, my hair feels dryer or oiler as the seasons and weather changes. Also, even with great products sometimes switching it up is good! By the way, it pays to stick with this shampoo exclusively for at least three months. It takes time for hair to grow and to see a difference. Hope the update can help someone who is agonizing over thinning hair. Picture: I am adding two pictures (3&4) taken today 7/3/2015. I am 6 months out from first using this shampoo and about 5 months out of using the Pura D'or conditioner, which I left a review for today. Finally. As you may notice I need a touch up and also I am holding my hair back tightly like the before picture. The last one is how I normally wear my hair today. No more shortie bangs to TRY to cover the bald spot (never works!) Any questions please ask. ONE YEAR UPDATE: I placed my first order of Pura d'or Gold Label on 1/7/2015. So, I am pretty close to using it for one year. I took a few pictures today. I don't know if I really have any improvement over the last 6 months, maybe a little. Certainly, I have much improvement over my very first picture. My hair was broken off and very sparse at least an inch or two in. My scalp looked red and a bit angry. My fine front hair is definately a little longer at this point and you can't see my scalp anymore. My hair dresser said my hair was overall a bit thicker in December. This is the first time she has said that and I ask her EVERY time!! I have gotten used to using this shampoo which has no silicones and makes your hair a bit tangled before conditioning. I was so used to the slickness of silicones that I figured that this shampoo was drying out my hair. It was not. I have learned that the silicones can build up and also lead to hairloss. So it is a reason to keep using this shampoo and conditioner or at least one that is silicone free. I do recommend trying the Pura d'or Conditioner. It is very light, untangles my hair and a good match with this shampoo. I have left a review for it, if you are interested in looking at it. [...] Read more

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★★★★★

Best shampoo.

AhaDecember 5, 2025

Excellent shampoo, almost 95% less hair fall, and overall hair health improves right after few uses. I am using this shampoo from almost 2 years , and recommended to many. Everybody loves it. This is my first time Amazon review for any thing . Read more

★★★★☆

Noticeably Less Shedding After 3 Weeks—Great Clean, Subtle Scent

AlexJuly 23, 2025

I’ve been using this shampoo consistently for a few weeks now, and I’ve definitely noticed less shedding in the shower and when brushing my hair. My roots feel stronger, and the volume at my crown has improved a bit—especially when I let it sit for a couple of minutes before rinsing. It has a gentle, herbal scent and a lightweight lather that doesn’t strip my hair. I pair it with a deep conditioner once a week since this formula alone isn’t super moisturizing—but for scalp health and hair strength, it’s doing the job. Texture: Slightly thicker than standard shampoo Scent: Clean, botanical, not overpowering Results: Fuller-looking hair, reduced daily fallout If you’re dealing with postpartum hair thinning, stress shedding, or just want something cleaner and biotin-packed, this is worth trying. I’ll definitely keep it in rotation. Read more

★★★★★

This Stuff WORKS!

DJ McMillianDecember 9, 2025

I have been using this product for years now & I wish I had befores and afters. I got this because of the ingredients & I really wanted something healthier for my hair. I also had littler bald spots where my temples were and I wanted to see if that would help my hair grow. After about 4 washs, I started seeing improvement in my little bald spots! you do have to leave it in for 2 minutes before rinsing which I didn't learn until about 3 washs in. It definitely made my hair thicker as well! I also really like the smell of it too :) definitely worth it! Read more

★★★★★

Very satisfied with the results.

DanielaJanuary 1, 2026

This shampoo really works. It makes my hair stronger, less prone to breakage, and healthier overall. I’ve been using it for a while and have noticed hair growth. Read more

★★★☆☆

5 ⭐️ First Impressions, 3 ⭐️ after first bottle

Patty POctober 4, 2025

FIRST USE: (first pic) This is my first wash and so far, so good! My hair feels soft, shiny, and healthy-looking right after use. I’m really excited to see how it performs over the next couple of months. My expectations: Support hair growth and Help reduce hair loss. Let’s see 👀 AFTER 1st BOTTLE: (second pics) I just finished my first bottle of this shampoo. It has a lovely scent and a nice texture, which I really enjoyed. Unfortunately, my hair didn’t show much difference, it’s still falling out the same as when I used regular store-bought shampoos, and I didn’t notice any growth. I wash my hair every other day, but by the second day my scalp gets pretty oily. It’s a nice product, but I think I’ll try a different brand to see if I get better results.🫣 Read more

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★★★★★

Great Gentle Shampoo

VRDecember 29, 2025

This shampoo smells great, is gentle, suds up nicely, and washes very well. Read more

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