Pure Illumination Light-Up Lip Gloss with LED-Lit Applicator Brush Side Mirror Non-Sticky Moisturizing Hydrating Lip Glosses with Lanolin

This literally feels like a blanket of coziness on your lips. They feel so pampered and protected. I knew that lanolin was a fantastic natural moisturizer, but had never used it before. The light and mirror are an added bonus but I honestly didn't buy this for that reason. A review I read said they couldn't switch off the light and it was super bright. Maybe theirs was faulty, but there is a button on the top of the wand that switches it on and off. It is very bright though, lol. Some were put off by the smell or taste, and yes it is a little "different" to the regular big "luxury" or drug store makeup brands. It smells natural! No artificial vanilla or birthday cake type scent. So, if you don't like the natural smells, then avoid this product. However, the moisture and pampering effect it offers vastly outweighs the taste/smell. I'd say go for it! Especially if you live in a cold or very dry climate where chapped, dehydrated lips are a regular thing. As for staying power, I'm not too sure yet. If I remember, I will edit the review to let you know. Personally, I don't like eating or drinking while wearing anything on my lips anyways, so re-application isn't an issue for me. The shade I got was "Shimmer" and it's a lovely, delicately shimmery pale pink. Very subtle color so good to go for if you're a bit shy about colors and just want to try out the formula. The ONLY reason I give 4 stars is that it'll take me time to get used to the scent (I have some silly adhd sensory issues). That's it. Again, moisture pay-off, and performance far outweighs this factor!! Thanks for reading, and I hope you enjoy it as much as I do! Read more

Great colors, lots of shimmer, moisture and lasting power! Not too sheer - true to color even in this lighter shade! Very pleased. Soft and moisturizing rather than greasy, sticky or tacky. Hydrates longer than the color and shine last but even they stand up to beverages and snacks, even a light meal. And it's clean!!! While the mirror has come in handy, niether the light or mirror are necessary... With inflation on everything, simple packaging and passing cost savings on without sacrificing great quality would be outstanding. Read more

I have used this lip gloss for years and love it. The colors are beautiful with lots of choices, it glides on smoothly and last for a long time. I love the mirror and lite that allow you to ut on lip gloss in areas that aren't well lite. It stays fresh forever. Read more

I had purchased this lip gloss from a high end hair salon and it is fabulous! I thought I'd find it on Amazon and I did. However, all is not as it seems. The Company name is the same, the shape and the led light are the same, but on line it refers to the "button top". I wasn't sure then if this was the proto-type, no longer being made, or the newest version of the lip gloss. I ordered three colors to try it. BIG mistake! They had all leaked when they arrived. The lip gloss had separated and even stirring it up with the wand didn't fix it. It came out goopy. The salon gloss went on smooth, lasted a long time, moisturized my lips and tasted great. This stuff does none of that, so it's either the first version that didn't work, or this is a knock-off. Either way, it's not worth the savings. Buy the real stuff from the salon. It's great -- and the led light goes on when you open it. You don't have to try to press a little black button on top. This product should get zero stars! Read more

I love this product. However, the last couple that I have purchased have come apart in my purse causing a big mess and making it unusable. Read more

I'm so happy I stumbled across this hoops. It glides on nicely and feels great on the lips. I was surprised to find out that it actually lights up. This helps get my lips from being dry. There is no smell and last for a while. Read more

I received the lipgloss yesterday and it’s a nice color. However, it’s a bit tacky feeling on my lips. Also, sadly, I didn’t realize until today that the tube is cracked at the top and product bubbles out the top every time I put the brush back in the tube. I’ll keep and find tape to try to seal the tube, as it’s more of a pain to try to return it. Read more

This is my favorite lip gloss color shimmer This is all I buy try it you'll love it especially at a restaurant when you're done eating the light & mirror attached have people wondering what's that. I love it you got to try it Read more