Seventh Generation

Seventh Generation Liquid Laundry Detergent Fresh Lavender Scent 30 Loads Fights Stains 45 Fl Oz

1322+ bought in the past month

$7.49$10.43

About this item

  • Seventh Generation Laundry Detergent lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula
  • This liquid detergent is free of dyes, synthetic fragrances and artificial brighteners
  • Don’t just take our word for it, our washing detergent is a USDA Certified Biobased Product 97 percent
  • Our laundry detergent is designed to work in both HE and standard machines, it’s powerful in all washing temperatures, and its septic safe
  • The Fresh Lavender scent in our detergent liquid is derived from 100 percent essential oils and botanical extracts, leaving your laundry fresh and clean without harsh chemicals
  • Caring today for the next seven generations with Seventh Generation liquid laundry detergent
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Product details

BrandSeventh Generation
Item FormLaundry Detergent
ScentFresh Lavender
Unit Count45.0 Fluid Ounces
Material Type FreeParaben Free

Technical specifications

product_dimensions3.54 x 6.22 x 9.76 inches; 2.81 Pounds
item_model_number00732913450688
date_first_availableMarch 1, 2022
manufacturerUnilever
best_sellers_rank#10,507 in Health & Household ( See Top 100 in Health & Household ) #105 in Liquid Laundry Detergent

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Customer reviews

4.67,004 ratings

Customers say

Customers find the laundry detergent highly concentrated and easy to use, appreciating its effectiveness in removing stains and cleaning clothes well.

★★★★★

Highly recommend

JohnNovember 11, 2025

Healthier cleaning option. Cleans dishes thoroughly, no scent, but dishes smell and look clean after washing. No dishwasher soap buildup. No spots on dishes. Works quite well. Read more

★★★★★

Lovely detergent

shelbyNovember 24, 2025

I love all of seventh generation’s products and this did not disappoint! Not too smelly or overpowering, great cleaning power, and definitely concentrated. Read more

★★★★★

Clean and Fresth

Elissa FonsecaDecember 25, 2025

Always clean ingredients and it works well. I won't use anything else for my family. Read more

★★★★☆

Good, still needs some tweaks

literaryobsessed_August 24, 2021

This is my review after 30 loads: A disclaimer before my review, I was disappointed that they did not offer a 'scent free' option, I choose 'clean' scent as I felt that would be the best solution but that was the first con before I even ordered the product. A bit of background, I always use scent free, hypoallergenic detergent and I have been looking for ways to be more eco friendly without breaking the bank because as much as I love the planet, I am a single pay check household living check-to-check. I previously was using Arm and Hammer Sensitive Skin Detergent and really liked it. However, when I saw this was excited about the slim package and the no mess cap. First impression: when opening my package it had apparently leaked and gotten all over the box. I couldn't find where it leaked from and figured it was just from being on its side. First use: it says drop, it's not. It's a squeeze. It took me a minute to understand this and I was very confused as to why it wasnt stopping after a drop. It does stop it self and it doesnt dribble. Where we are today 30ish load: i find it does an okay job of cleaning, i have a small wash and shouldn't need to use a double dose for anything but find for jeans and towels i do or they dont feel clean. The scent is barely noticeable which for me is a good thing. For those in my household with sensitive skin they haven't noticed a difference between this or the arm and hammer. I will say I do like being able to see into the clear bottle to know when I'm getting low. But it makes me feel like I'm using a lot more laundry detergent than I am. The bottle also continues to leak even standing up. I constantly have soap running down the sides and pooling underneath it and can't figure out where its leaking from. Overall I would recommend this to anyone with small loads, someone doing frequent loads, first time laundry doiers, college dorms, and light messes. I haven't had to fight any tough messes like spaghetti or wine, but again heavy items do need that extra dose of detergent. Read more

★★★★★

Cleaner than most detergents, love the small self measuring bottles

CustomerJanuary 4, 2026

I have been buying these for about a year and really like the product. This brand generally receives pretty good reviews for being "cleaner" than many other brands that have lots of undesirable additives. I have not had an issue with the cleaning and there isn't really much of a scent to the clothes after washing. What I like most is the small bottle and the fact that it self measures the amount needed. It makes for a less cluttered laundry area. Since our laundry room is right off our kitchen and also serves as a walkin pantry, I like that I don't have a bunch of laundry bottles around and they store on a shelf with no worries about leaking dispensers or heavy bottles. Read more

★★★★★

Long Lasting Quality Product

JDDecember 16, 2025

I move quite often and lugging around massive jugs of half empty laundry detergent was a headache. I've been using Seventh Generation's concentrated laundry detergent for years now and I not only love the scents and ingredients but appreciate the concentrated formula and smaller plastic footprint. Note: The detergent is CONCENTRATED. If your washing machine does not have a seperate spot for detergent I HIGHLY recommend adding this concentrated detergent after your machine fills with water or you may see concentrated clean spots on your clothing Read more

★★★★★

Great product

Meg.Lop.December 12, 2025

We love seventh generation detergent. Our clothes feel and smell clean without the overpowering artificial smell of regular detergents. I’ve gotten a few of the different sense and I love the lavender one. Read more

★★★☆☆

Unpleasant smell

JenniferDecember 28, 2025

The smell is chemically and unpleasant. Read more

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