Sony

Sony 65 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and

60+ bought in the past month

$1398.00

About this item

  • PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions.
  • EFFORTLESSLY STREAM TO YOUR TV: Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.
  • YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV.
  • STUDIO CALIBRATED PICTURE: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
  • PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
  • MORE IMMERSIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
  • CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
  • BLUR FREE ACTION: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .
$1398.00

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Product details

Screen Size65 Inches
BrandSony
Display TechnologyOLED
Resolution4K
Refresh Rate120 Hz
Special FeatureStudio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu See more
Included ComponentsPower Cable, Remote Control, Stand, Manuals
Connectivity TechnologyBluetooth, Ethernet, HDMI, USB, Wi-Fi
Aspect Ratio16:9
Product Dimensions9.88"D x 56.88"W x 33.75"H

Technical specifications

brand_nameSony
item_weight68.2 pounds
product_dimensions9.88 x 56.88 x 33.75 inches
item_model_numberK65XR8B
color_nameBlack
special_featuresStudio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu
standing_screen_display_size65 Inches
aspect_ratio16:9
best_sellers_rank#12,718 in Electronics ( See Top 100 in Electronics ) #8 in OLED TVs
date_first_availableJuly 11, 2025

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Customer reviews

4.5111 ratings

Customers say

Customers praise the TV's picture quality, describing it as superior with wonderful video display, and appreciate its rich colors and incredible deep blacks.

★★★★★

The best looking TV I’ve literally ever seen

StevenDecember 8, 2025

Wow. It’s really gorgeous. I was debating between this one and another Sony oled that was about $600 more. I can say there’s no way the other one is worth the extra money. This one really is insanely nice. The picture is almost trippy how clear and colorful it is. I’ve been playing Cyberpunk on it and it’s beautiful. The software is the best I’ve used that’s built into a tv. It’s not perfectly intuitive but it’s the best one I’ve used. It’s also by far the most responsive. The remote is better than passable and it does 4k 120hz on two of the HDMI ports so I have my gaming pc plugged into it and I just had to get a better hdmi cable to actually do it. It also has variable refresh rate which has also been great. If you’re looking for an oled I really believe this is the best one. Sony really does make some solid TVs. Read more

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★★★★★

Excellent picture and sound

Rony Ben-YehudaDecember 19, 2025

We love it,had an old plasma TV that was great but we decided to upgrade and very happy with the quality ,also the setup was very easy and the sound is great from the built-in speakers, also my PS5 is much clearer to see with it Read more

★★★★★

Best all-around TV mid-range cost. Great connectivity and picture.

Master StorytellerDecember 29, 2025

Bought this to replace my earlier 55" Bravia, since that one was going to my mother to replace her less old Samsung which started having non-working pixel-lines on the bottom; (there was nothing wrong with my 55" Bravia, even though it was 4 years old). This 65" has superior glass, is very thin and lighter weight than you'd expect (I was able to lift it to the stand myself) and hooked up easily with Alexa. It connects "Smartly" with the Playstation and even with my Nakamichi Dragon sound system. I also like that it dims the screen when it detects that the video is paused (non-moving) so as to prevent any burn-in just like the 55" I had (never got any burnin at all for OLED on that even though I would pause some TV for longer than 30 minutes for various reasons). Finally, it has a very low lag for gaming with the Playstation, so it's great for that too. Read more

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★★★★★

Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV.

DunphNovember 1, 2025

To begin with, this TV took the place of our 10-year-old Sony 49” TV, which was still working. We decided to upgrade and go to a larger screen. The TV was shipped to us very quickly. The setup was very straightforward; don't rush it like I did and pick the wrong service. I use an Amazon Fire TV Stick with the DirecTV streaming service. When you start, it automatically directs you to the Google homepage. In the option, you can have the TV start on the HDMI that Firefox or Roku is on, and it will start up on that HDMI input. When I tuned into my first football game, I was blown away. The picture quality is truly amazing, with rich colors and sharp images. I never needed to adjust the color; it was spot on. We have always purchased Sony TVs, and this Sony is by far the best one we have ever had for picture quality. I will end this with just one word. AWESOME!!!!! Read more

★★★★☆

Great TV, Paid For It In Installments

Abiel MOctober 26, 2025

The annoying promotions on the home screen, are kind of random but thankfully muted, lowered the rating by 1 star. Everything else is great. Quality sound, vibrant picture, customization is decent, and functionality is pretty fast. Wouldn't have mind a lower price, but thankfully I was given the pay in installments option. The set up was straight forward. Worth it. Read more

★★★★★

Lounge TV

Tony SteelDecember 30, 2025

Great value and easy set up. Picture quality is magnificent. Read more

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★☆☆☆☆

Looks great on mute

JamesNovember 14, 2025

I fell for the allure of a 4K OLED screen. Wish I did more research. TV looks great at least. But it doesn’t matter what you try though, the sound will never be in sync. Tried using the optical cable, every recommended setting I could find, and it just doesn’t work. Worse, the built in speakers sound awful. TV software is Android TV, and it barely functions. Constantly loses wifi signal, not even worth setting up. You’re better off waiting and saving up for a better TV, for over a thousand dollars you would think it would at least halfway function. Extremely overpriced, underperforming, and all around not worth your time. Also the remote has this Bluetooth signal that also constantly fails, much like the WiFi. You can turn off Bluetooth and it reverts to an IR remote, which does work better. Hardware / set up was easy enough I guess. Read more

★★★★★

Picture and Google TV Menu are the top reasons to buy this Sony, Bravia is the bomb view!

MarkDecember 10, 2025

So far so good. The Google TV menu for us was the selling point. It is easier to use your apps and very responsive. We had another TV and the menu was slow and just frustrating and it wasn't cheap. Sony Bravia has a picture that is top of the class and we now have two and TV has never been displayed better however the menu again is user friendly so put those two together and it's an easy choice. Read more

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