MC—January 10, 2026
I can’t believe how long I lived my life thinking it was normal toothpaste to burn your tongue. I used to dread brushing my teeth because it was so uncomfortable. Turns out it was just a sensitivity to ingredients. I am so relieved to have a toothpaste that doesn’t feel like torture every time I use it! I do feel like this toothpaste does a good job of cleaning my teeth. I have used it for about a month and while my teeth aren’t bright, bright white- the toothpaste has definitely removed some stains and improved the color of them. I bought both the peppermint and the spearmint flavors. I really like the spearmint and will definitely purchase it again. The peppermint tastes good, but it does a little bit. Read more
Frank G.—December 5, 2025
Great paste! Good for enamel and whitening with great taste and tender to the mouth and gums Read more
Mary T.—December 27, 2025
I am usually skeptical of “whitening” toothpaste, but wanted to give this a shot. It’s better health rating than many toothpastes and IS actually working to whiten my teeth. So thrilled! Works on sensitive teeth and is refreshing flavor. Read more
Nicole—November 23, 2025
🌿 Great Choice for Natural Personal Care! I've been using Tom's of Maine products for a while, and their toothpastes are definitely a staple in my routine. If you're looking for a brand that prioritizes natural ingredients and leaves out the artificial preservatives, colors, and flavors, this is an excellent option! I really appreciate their commitment to being environmentally friendly and promoting sustainability. It makes me feel good about my purchase. They have a great variety, too—you can find both fluoride and fluoride-free options depending on your preference. Highly recommend giving them a try if you want a cleaner, more natural toothpaste! Read more
MelB—December 18, 2025
I use Tom’s because I’m sensitive to ingredients in all the major brands. I’ve used luminous white forever. It had great taste, really whitened my teeth and my teeth felt smooth. The spearmint flavor tastes awful and lingers— texture is a gel, not a paste and my teeth don’t feel smooth after brushing. I started using this one right after my semi annual teeth cleaning and I honestly wouldn’t buy it again. Good ingredients, but not effective. Bring back luminous white! If my husband doesn’t use it, I’ll trash it. Read more
David Treadway—November 21, 2025
Great tasting and works well. I would recommend Tom’s toothpaste to anyone who can’t have artificial sweeteners in their toothpaste. Read more
J.—November 29, 2025
Price is right Great quality Read more
Me—December 4, 2025
After using, mouth feels cleaner than with regular toothpaste. My teeth are whiter. Taste good too! Read more