KJ—June 6, 2013✓ Verified purchase
This toothpaste is great! My daughter really loves it and I love that it is fluoride free and has more natural ingredients than the toothpastes in the store. I even tried this toothpaste, curious as too it's flavor and texture and how well it cleaned. Although, I am not opposed to strawberry flavor, I found it odd in a toothpaste, but I am sure it is because I am so used to mint flavors. Still, the strawberry taste was good, not overpowering, and my teeth were left feeling clean and smooth. I didn't have that dried out pasty feeling I get using brands with more chemicals in them. I know how this works for me and therefore know it works for my daughter too! Great product! Read more
Customer—July 4, 2025✓ Verified purchase
My son like it and brush his teeth regularly Read more
Jared Cohn—August 14, 2024✓ Verified purchase
Missed the part about it being floride free. My kids are older now and need the floride. BUT, when they were younger this was a good toothpaste and my kids loved the flavor. Read more
Ryan—February 20, 2015✓ Verified purchase
The kids like this stuff a lot. I have a 2 and 3 year old and they like this. We tried switching before because the brand our kids likes was expensive. The kids didn't like the new brand which makes it a little more difficult to get them to brush. After trying this brand my daughter (3 year old) started grabbing this one before the old tube of stuff she liked was finished. Bingo we have a winner. With the Fluoride Free they can swallow it and its ok. These tubes are also full size, not the small childrens size so its a pretty good deal for 3 of them. Also got the "RADIUS Pure Baby Toothbrush for 6 months +, Ultra Soft Bristles (3 Pack)" toothbrushes and couldn't be happier. The kids don't run out of the bathroom after showers/bath now, they ask to brush their teeth. Read more
Catatoxic—May 21, 2017✓ Verified purchase
I can't stand mint, in general. All the toothpastes in our stores are mint with the exception of Close Up (Cinnamon). I love the taste of Cinnamon but Close Up has fluoride in it. In fact, all the toothpastes in our store here has fluoride. I have a gene mutation where fluoride, amongst others, poisons me, basically. It's very bad for me and I can't process it nor detox it. I had been shopping toothpastes for awhile and found this. I remember seeing Tom's of Maine when I lived in California and we had it in our stores there. The taste is so-so. It could be better. It does taste much better than mint, for sure. It doesn't make me hesitant to brush my teeth, and that's a good thing! Read more
Kaylie Michelle—January 26, 2016✓ Verified purchase
This toothpaste is a winner for kids! Fluoride free is what we were looking for and after a few less than favorable reviews from my kids on other choices this was received with excitement in our home. Our toothbrushing is now a time to look forward to and my kids love to brush as much as possible because the taste is great:) From a Mommy's point of view it cleans well too. I like the feel of this toothpaste as well as the results. It is simply made and works well. My children teeth are going on strong with no cavities :) Read more
Jaydee—June 27, 2025✓ Verified purchase
Love this toothpaste! Read more
Omar—August 15, 2020✓ Verified purchase
Fluoride is marketed as the magical cure for clean teeth. Well, that may be true, but it also brings a whole lot of health issues, which are never marketed. This is a good solution for kids, as they most often than not, swallow the paste. This product is basically natural and with an excellent flavor, so your kids will enjoy the taste, and washing their teeth. Read more
