Toms of Maine Whiten Plus Deep Clean Whitening Toothpaste with Fluoride Natural Whitening Toothpaste with Plant-Based Cleansers Enamel

I can’t believe how long I lived my life thinking it was normal toothpaste to burn your tongue. I used to dread brushing my teeth because it was so uncomfortable. Turns out it was just a sensitivity to ingredients. I am so relieved to have a toothpaste that doesn’t feel like torture every time I use it! I do feel like this toothpaste does a good job of cleaning my teeth. I have used it for about a month and while my teeth aren’t bright, bright white- the toothpaste has definitely removed some stains and improved the color of them. I bought both the peppermint and the spearmint flavors. I really like the spearmint and will definitely purchase it again. The peppermint tastes good, but it does a little bit. Read more

This is a good toothpaste. I've used it a couple times and it leaves my mouth fresh, and clean after brushing. I recommend this toothpaste to anyone interested in buying it. Read more

Best toothpaste I have ever used!!! Nice minty flavor and lather without any burning, irritation or nasty chemicals! Also doesn't leave a strong aftertaste or change taste of food. Only used once and love it already!! Long term benefits TBD but very very impressed so far! Read more

Clean! Fresh! Tasty! Everything one would want in a toothpaste. You know charcoal isn't actually supposed to be the best for your teeth? It wears the enamel! I switched from charcoal toothpaste to this, and I couldn't be happier. Read more

I use Tom’s because I’m sensitive to ingredients in all the major brands. I’ve used luminous white forever. It had great taste, really whitened my teeth and my teeth felt smooth. The spearmint flavor tastes awful and lingers— texture is a gel, not a paste and my teeth don’t feel smooth after brushing. I started using this one right after my semi annual teeth cleaning and I honestly wouldn’t buy it again. Good ingredients, but not effective. Bring back luminous white! If my husband doesn’t use it, I’ll trash it. Read more

Purchased to use when I or my husband have sensitivity issues. We both like the taste and quality, would purchase again. Read more

Great product.. really does a great job whitening my teeth Read more

​🌿 Great Choice for Natural Personal Care! ​I've been using Tom's of Maine products for a while, and their toothpastes are definitely a staple in my routine. If you're looking for a brand that prioritizes natural ingredients and leaves out the artificial preservatives, colors, and flavors, this is an excellent option! ​I really appreciate their commitment to being environmentally friendly and promoting sustainability. It makes me feel good about my purchase. ​They have a great variety, too—you can find both fluoride and fluoride-free options depending on your preference. Highly recommend giving them a try if you want a cleaner, more natural toothpaste! Read more