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Tower 28

Tower 28 Beauty Swipe Serum Concealer - Hydrating Buildable Medium-Coverage Concealer with Skincare Benefits for Sensitive Skin -

$24.00

1248+ bought in the past month

About this item

  • HYDRATING BUILDABLE COVERAGE + SKINCARE BENEFITS: A lightweight, serum-based concealer that delivers medium buildable coverage with a natural, skin-like finish. This hydrating formula blurs imperfections while nourishing sensitive skin, ideal for everyday wear
  • NO CAKEY OR DRYING EFFECT: Formulated with a creamy, non-cakey texture that blends effortlessly without settling into fine lines or dryness. Available in 20 versatile shades, designed to complement a wide range of skin tones and undertones
  • SKIN-LOVING INGREDIENTS FOR SENSITIVE SKIN: Infused with moisturizing actives and antioxidants, this dermatologist-tested concealer soothes and protects sensitive, dry, and irritated skin. Fragrance-free, non-comedogenic, and cruelty-free for safe, gentle wear
  • DERMATOLOGIST-APPROVED & CLEAN FORMULA: Free from parabens, sulfates, and harmful irritants. Recognized for its skin-friendly formulation that supports long-lasting coverage without compromising skin health. Vegan, cruelty-free, and designed with clean beauty standards
  • HOW TO USE: Apply a small amount directly onto the skin or blemishes. Blend with fingertips or a brush for a seamless finish. Build coverage as needed. Use daily as part of your makeup routine to brighten, conceal, and perfect your complexion with comfort

Key details

Item Form
Liquid
Color
4.0 DTLA
Skin Type
All
Recommended Uses For Product
Face
Material Type Free
Fragrance Free, Paraben Free, Sulfate Free

Dimensions and fit

dimensions
‎ 4.96 x 0.87 x 0.75 inches; 1.76 ounces
package_dimensions
4.96 x 0.87 x 0.75 inches; 1.76 ounces

Item information

upc
850039518201
manufacturer
Tower 28
best_sellers_rank
#2,887 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #13 in Concealers & Neutralizing Makeup
Highlights

About this item

  • HYDRATING BUILDABLE COVERAGE + SKINCARE BENEFITS: A lightweight, serum-based concealer that delivers medium buildable coverage with a natural, skin-like finish. This hydrating formula blurs imperfections while nourishing sensitive skin, ideal for everyday wear
  • NO CAKEY OR DRYING EFFECT: Formulated with a creamy, non-cakey texture that blends effortlessly without settling into fine lines or dryness. Available in 20 versatile shades, designed to complement a wide range of skin tones and undertones
  • SKIN-LOVING INGREDIENTS FOR SENSITIVE SKIN: Infused with moisturizing actives and antioxidants, this dermatologist-tested concealer soothes and protects sensitive, dry, and irritated skin. Fragrance-free, non-comedogenic, and cruelty-free for safe, gentle wear
  • DERMATOLOGIST-APPROVED & CLEAN FORMULA: Free from parabens, sulfates, and harmful irritants. Recognized for its skin-friendly formulation that supports long-lasting coverage without compromising skin health. Vegan, cruelty-free, and designed with clean beauty standards
  • HOW TO USE: Apply a small amount directly onto the skin or blemishes. Blend with fingertips or a brush for a seamless finish. Build coverage as needed. Use daily as part of your makeup routine to brighten, conceal, and perfect your complexion with comfort

From the brand

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Customer reviews

178 reviewsPositive

Rated 4.6/5 across 178 reviews — highly regarded by customers.

  • 88% of sampled reviews give 4–5 stars.

Customers say

Customers find this concealer effective, with one mentioning it beautifully covers redness and blemishes, and another noting it's perfect for perioral dermatitis.

Generated from the text of customer reviews

Reviews with images

Customer review image for Great for my sensitive skin and beautiful!Customer review image for Great for my sensitive skin and beautiful!Customer review image for Tower 28
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★★★★★

Great for my sensitive skin and beautiful!

Sensitive-skin friendly ingredients list, glide on skin seamlessly, does not crease. This is perfect for people that want a skin like finish and just need a buildable coverage. Just beautiful ! NOHO was my perfect Match Read more

Customer review image for Great for my sensitive skin and beautiful!Customer review image for Great for my sensitive skin and beautiful!
Lex Ariza
★★★★★

Great Concealer - Highly Recommend

Absolutely in love with this product. The coverage is amazing and not to heavy or thick. You can wear this alone or with make up. You get a great quality product for a reasonable price. The formula is extremely smooth and lasts thru the day. Read more

minicoop725
★★★★★

Finally makeup that won’t set you back if you’re trying to heal

I have been dealing with extremely sensitive overly exfoliated (not to mention eczema prone) skin. After trying every concealer for “sensitive skin” I finally tried Tower28 and it is the ONLY concealer that not only beautifully covers redness and blemishes but when I wash it off at night my face is calmer than when I applied it earlier in the day. I highly recommend this for anyone dealing with sensitive skin issues on their face. I was scared to wear makeup before bc it always worsened my condition, but now I can confidently camouflage my skin issues and not feel like I’m setting myself back in the healing process. Read more

KZ
★★★★

Tower 28

The concealer is great, but the packaging gets messy fast. Customer service was really understanding. Read more

Customer review image for Tower 28
Michelle S
★★★★★

Great selection

Awesome coverage and great texture. Doesn’t clump up after hours of wear, and is practically water resistant. Love the shade options! So easy to apply and to blend. The cost is definitely worth every single penny. Lasts super long and is not cakey unless you apply layers Read more

lilia mkrtchyan
★★★★★

Lurveeeeee ittttt

This stuff is so good, medium buildable coverage, lasts all day, not cakey whatsoever, doesn’t cling to dry areas, I have combination AND sensitive skin, this bodes well for both aspects! Read more

Sarah
★★★★★

Coverage

This is serious coverage and blends well as long as you don’t put too much on. Creamy consistency and pleasant smell . I just started using it this week but was a great addition for the day after the Holiday Read more

Melanie
★★★★★

Doesn't oxidize orange and lasted 2 to 3 months

I have dry cool toned skin. I learned about this concealer through a friend who let me borrow it and then I purchased my own. I like how it doesn’t oxidize orange but it does need re-application after about 4 hours. The bottle lasted me 2-3 months. Good concealer if you’re pale and need something that doesn’t turn orange. Fair price too, I usually use the Nars concealer, but I would definitely repurchase this. Read more

david tranter
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