I purchased this as a gift for a friend, and she absolutely loved it. She mentioned that it added noticeable length without clumping and held up well throughout the day. The formula goes on smoothly and doesn’t flake or smudge easily. The brush has a bit of flexibility, which makes it easy to coat lashes evenly and reach smaller lashes without making a mess. It gives a clean, defined look rather than feeling heavy or stiff. Another big plus is the mini size. It’s perfect for travel, makeup bags, or anyone who prefers trying a product before committing to a full size. What stood out most: - Adds good length without clumping - Long-lasting wear - Lightweight, comfortable formula - Brush has slight give for better control - Perfect travel or trial size Overall, this is a great mascara, especially for someone who wants definition and length without heaviness. It made a great gift and definitely delivered on quality. Read more
If you're tired of mascara that promises volume but delivers clumps, and promises long-wear but leaves you with raccoon eyes, you need to try the Tower 28 mascara. I work outdoors in the unforgiving Texas heat, a true test for any makeup product. Before this, my mascara would smudge and flake by midday. This product solved every single one of those problems. It provides excellent volume and length that you can build up layer after layer with zero clumping. Best of all, it stays perfectly in place all day—no smudging, no matter the weather. When it's time to take it off, it's a breeze. Micellar water or a gentle cleanser removes it completely without any tugging. This is a mascara that delivers on every claim and then some. Read more
Item arrived on time, undamaged, and as described. This is my favorite type of mascara to use. It lasts all day, doesn't flake or smudge and makes my lashes really long. Read more
I really enjoyed this mascara. Applied smoothly. The brush separates lashes well. Minimal smudging. I only gave 4 stars because it lost it’s positive qualities quickly-getting clumpy out of the container and started flaking when I tried to apply a second coat. Will not be purchasing again. Read more
I bought this for my teenage girl who just discovered mascara. We started with the Maybelline brand, but she complained it was clumpy and ruined her lashes. This is now her favorite mascara. It's easy to apply and does not need a curler before applying. It glides well and has no mess so far. Read more
This was ok. I am not a huge fan of dry mascara. This was dry, and the flakes irritated my eyes. It looked amazing, but wasn't right for me. Read more
Works beautifully for my fine, short, sparse lashes. Surprisingly, the applicator works very well, plus it doesn’t touch my skin during application. Product thickens, curls and lengthens, doesn’t flake and removes easily. Lightish, warm brown is flattering for my hazel eyes and fair skin. Read more
I tested this mascara out looking for something clean that was easy to remove and would make my thick eyelashes look good. Pros: *This mascara brush helps separate eyelashes so they don’t stick together. *It is easy to thickly coat eyelashes. *It lasts all day. Cons: *This mascara is a dry formula, I put a little saline (5 drops) in after 3 weeks of daily use and we are back to the brand new consistency. *It has a tendency to clump a little bit, I think this is where the slight flaking occurs. The saline drops did help this a little bit. *It isn’t hard to remove, but it takes more effort than I expected from a tubing mascara. I usually have to really soak my eyelashes before rubbing off the mascara. It does smudge when it comes off and leaves my eyes a little dark if I am just washing my face and not scrubbing it off in the shower. Read more
