wet n wild

wet n wild Photo Focus Dewy Liquid Foundation Makeup Soft Beige Packaging May vary

1281+ bought in the past month

$3.96$6.89

About this item

  • YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos and deliver a radiant-looking complexion.
  • SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
  • BEST FACE FORWARD: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match.
  • ALWAYS CRUELTY FREE: We are 100 percent cruelty free, and always have been. We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more.
  • STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you.
$3.96
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Product details

Item FormCream
ColorSoft Beige
Skin TypeAll
Recommended Uses For ProductFace Makeup
Material Type FreeGluten Free

Technical specifications

product_dimensions1.1 x 1.38 x 3.62 inches; 0.29 ounces
item_model_number1111522
upc077802115225
manufacturerMarkwins Beauty Brands
best_sellers_rank#2,378 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #29 in Foundation Makeup

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Customer reviews

4.512,911 ratings

Customers say

Customers find this foundation to be flawless, with coverage that's light-medium and buildable, and appreciate its natural finish that looks like second skin.

★★★★★

Truly overperforms even higher end brands.

B Got Out Of LineDecember 1, 2025

I am so picky about what touches my skin, but especially my face. This foundation overperforms, it has a really nice finish on older skin - and does not add to fine lines or wrinkles. It has a dewey subtble glow, and the shade I got matched shockingly well! I am super happy with this foundation. It has no scent, thank goodness, and does not feel heavy, cakey, or like I'm wearing too much makeup. I would say it has a medium coverage, and I can use it without concealer. I have mature, somewhat dry skin as I live in the desert - and this really nicely holds moisture, as well. Read more

★★★★★

Lightweight, Good Color Match, and Quick-Drying

MRSeptember 14, 2025

This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products. Read more

★★★★★

Expensive feel and quality, bargain price.

NYC_Cat_MomDecember 7, 2025

I am a huge fan of this drugstore brand foundation and there’s no better price than on Amazon! I have seen 50% off this product at CVS and it’s still more than I pay on this site. The makeup, itself, feels like a much more expensive brand. You only need a small amount since it blends easily and with all the shades to choose from, it’s easy to find one that matches your complexion. I am a huge fan!! Read more

★★★★☆

Works well overall!!!

CustomerDecember 2, 2025

Good product!!! I always use it with a moisturizer and it works good. On its own it can sometimes look slightly patchy, but it has light to medium coverage, it's thin but buildable, blends smoothly, color was a little yellow toned but still matched pretty well. Read more

★★★★★

Love it! My favorite foundation

TamBerine:January 9, 2025

I am a newly turned 47-year-old woman with combination skin. I do not wear much makeup and usually, if I do, it’s maybe once or twice a week. I found this foundation at Walmart and I purchased it because I wanted something Dewey-esque that matched my skin tone and something to cover up redness on my face. One of my biggest issues is redness, which will be exacerbated because I just started a very popular prescription drug that helps with wrinkles and acne, but prior to utilizing this new prescription, I have used the foundation and a very small amount does a lot of coverage on your face. I don’t feel like it dried my face out and seriously every single time I wore this, someone said, “Wow, you, your skin looks great.” I’m like, “That’s a Wet and Wild cheap foundation lol.” My skin care routine is fairly basic. I do use a little bit of an expensive moisturizer a few times a week. I won’t say my skin is perfect. I think it looks awful. Sometimes I feel like my skin looks like that of a teenage girl. However, this foundation really works for me. It might not work for you, especially if your skin is extremely dry, but I do use a moisturizer and I just put this on top. I sometimes mix it with a little Cereve lotion and I feel like it does pretty good coverage. I definitely recommend it for the price. I know there are better foundations out there, but if you’re a minimalist and want a more natural look with your makeup, this is a wonderful choice in my opinion and if you end up not liking it, you’re not out very much money. I have had no issues with caking, drying out my face or flaking off. It doesn’t sit in my lines and wrinkles. Read more

★★★☆☆

Good nothing amazing

SaraNovember 4, 2025

Not bad, especially for $5. It’s super lightweight and buildable. Not dewy, which was fine by me and doesn’t melt down into the skin like I’d like. My biggest issue is that it smells chemically. Somewhat like acetone. Don’t love that.. Read more

★★★★★

Great for the Price!

RioritaNovember 7, 2025

I bought this based on it being EWG Verified. It’s every bit as good as expensive products and which have more toxic ingredients. It’s not too heavy and there’s nice coverage. Goes on smoothly (I use a brush,) and it has a soft finish. It’s amazing that a such a low-price point foundation can offer such great results. Read more

★★★★★

Truly Amazing Foundation and Better Than High-End!

AZShopGirlAugust 4, 2025

I’ve never worn a medium/full coverage foundation like this before. I had been eyeing a $60 blurring foundation from a high-end department store, but after trying countless foundations over the years (ranging from $3 to $60), this one is by far the best I’ve ever used. I’m so glad I discovered it. The texture goes on creamy, not sticky, dries down to a soft matte finish, and sets quickly without feeling heavy or hardening. I wore it for a 6-hour formal event, and it stayed flawless the entire time. No caking, no creasing, just smooth, even coverage that looked amazing both in low lighting and on camera. My skin felt soft and wasn’t oily at all, I only had to blot once or twice the whole night. To top it off, it was incredibly easy to remove with just makeup wipes and cleanser. This product performs like a luxury foundation at a fraction of the price. I’ll definitely be stocking up for my travel kit and for those “just in case” moments. So impressed! Read more

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