Taylor KistlerβDecember 27, 2025
I buy American Crew Firm Hold Styling Gel regularly for my boss, and heβs obsessed with it. It provides a strong, reliable hold without making hair stiff, crunchy, or flaky. The finish looks polished and professional rather than shiny or overdone. A small amount goes a long way, it lasts all day without needing touch ups, and it washes out easily with no residue. It definitely feels like a luxury grooming product compared to standard drugstore gels. Great choice for anyone who wants firm hold with a clean, refined look. Read more
KramβDecember 5, 2025
Great product from a high quality brand. Got it on sale, so very pleased with the price. Has good hold without making hair too crunchy or leaving sticky residue on hands when using Read more
JMKβSeptember 8, 2016
This review is for American Crew Firm Hold Styling Gel: I have been a happy customer of American Crew Gel for 10+ years. I have tried all different kinds of hair gels, in different price ranges, & this is the one I keep going back to time & again. I have thick hair, & this works well for me, & does not dry or flake. I like that it is alcohol free. Smell: it has a slight smell, almost like a men's cologne. Not overpowering & doesn't linger. The smell is noticeable mainly when you are squeezing it from the bottle. After its applied, & throughout the day, there is no smell at all. Hold: Just as it says- firm hold. Hair does not move & adjust the amount you need for desired stiffness. A little goes a long way- this gel is thick. Wearability: This lasts all day for me, without flaking. I apply it after washing/drying my hair in the morning & it lasts thru out the day- same great hold as the morning all day long, without having to reapply. Difference between formulas: I've purchased the light hold & firm hold. I prefer the firm hold because I use less product to get the desired result. Both had similar smells when applying, & are similar consistencies. Both are good quality gels. Size: I like buying the 33.8 oz bottle. This size bottle typically lasts a few months, & it is more economical to buy the bigger size. I've found the best prices here on Amazon so far. What I usually do is if I see a great deal on it, I will buy a few, then will be all set for a year+. They don't go bad, & when you find a bargain, buying a few extra will save you money in the long run, especially for a product you use daily & have been using for years. For comparison, my local large beauty retail chain sells these for $33. I've purchased them online for up to 46% off discount. Can women use this?: Yes, Sure. Even though it is marketed for men, women can use it to. The initial smell smells like it should be just for a man, but as mentioned earlier, the smell goes away after applied, so a woman could use it if she needed to. If she ever runs out of her brand of gel, she could definitely use this one if she wanted to. This is a really great hair gel. I give it a solid 5 stars & will continue to purchase. Read more
Steve PβDecember 9, 2025
Good stuff that has gotta thats to find now. I didn't know they made a small bottle like this & was expecting a larger bottle. Read more
SB BananaRamaβDecember 4, 2025
I didn't know this brand. Chatgot recommended it. For the price you get good amount of gel, so it's a good value. Gel holds very well and you can feel it work unlike 75% mega hold gels out there. You can feel it. Smells great too Read more
Maggie in SCβNovember 19, 2025
My husband and my son known as the lawyer with the good hair swear by this hair gel. My son thinks it r]transformed his hair and my husband has sworn off hair spray. Even I swipe a bit now and then. Great stuff. Worth every penny. Read more
CharlotteβDecember 3, 2025
I have ordered this and bought it in stores more times than I can count. Great product, especially if you wear helmets. Stays great and even if it does get messed up a little water and back to perfection Read more
Dean NatelborgβNovember 26, 2025
Good value for the money and holds well ! Read more